--- title: "Crypto wallets: Which brands are most popular in search?" description: "Compare the wallets people hold cryptocurrency in. Share of Search among MetaMask, Trust Wallet, Ledger, Coinbase Wallet and Exodus, the crypto wallets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/crypto-wallets" publisher: "Brandwave" --- # Crypto wallets: Which brands are most popular in search? Compare the wallets people hold cryptocurrency in. Share of Search among MetaMask, Trust Wallet, Ledger, Coinbase Wallet and Exodus, the crypto wallets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Crypto wallets - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: MetaMask, 38.5% ## Which brand is most popular in search among crypto wallets worldwide? - MetaMask and Trust Wallet share the highest estimated Share of Search among crypto wallets worldwide, at 38.5% in August 2026. - Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among crypto wallets worldwide decreased from 49.9% to 38.5%. - Across the 11 months ending August 2026, Trust Wallet’s estimated Share of Search among crypto wallets worldwide increased from 33.4% to 38.5%. - Across the 11 months ending August 2026, Ledger’s estimated Share of Search among crypto wallets worldwide increased from 3% to 11.6%. - Across the 11 months ending August 2026, Coinbase Wallet’s estimated Share of Search among crypto wallets worldwide decreased from 8.2% to 6.3%. - Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among crypto wallets worldwide peaked at 73.7% in January 2026 and was lowest at 38.5% in August 2026. - Across the 11 months ending August 2026, Trust Wallet’s estimated Share of Search among crypto wallets worldwide peaked at 42% in July 2026 and was lowest at 18% in November 2025. - Across the 11 months ending August 2026, Ledger’s estimated Share of Search among crypto wallets worldwide peaked at 11.6% in August 2026 and was lowest at 2% in January 2026. - Across the 11 months ending August 2026, Coinbase Wallet’s estimated Share of Search among crypto wallets worldwide peaked at 8.2% in October 2025 and was lowest at 3.5% in May 2026. - Across the 11 months ending August 2026, Exodus’ estimated Share of Search among crypto wallets worldwide peaked at 5.5% in October 2025 and was lowest at 2.4% in November 2025. - Across the 11 months ending August 2026, Ledger rose from 5th to 3rd among crypto wallets worldwide. - Across the 11 months ending August 2026, Coinbase Wallet fell from 3rd to 4th among crypto wallets worldwide. - Across the 11 months ending August 2026, Exodus fell from 4th to 5th among crypto wallets worldwide. ## Compare search popularity between leading brands - [MetaMask vs Trust Wallet: compare search popularity](/demand/global-en/compare/metamask-vs-trust-wallet): 38.5% Share of Search each. - [MetaMask vs Ledger: compare search popularity](/demand/global-en/compare/ledger-vs-metamask): 38.5% against 11.6% Share of Search. - [MetaMask vs Coinbase Wallet: compare search popularity](/demand/global-en/compare/coinbase-wallet-vs-metamask): 38.5% against 6.3% Share of Search. - [MetaMask vs Exodus: compare search popularity](/demand/global-en/compare/exodus-vs-metamask): 38.5% against 5.2% Share of Search. - [Trust Wallet vs Ledger: compare search popularity](/demand/global-en/compare/ledger-vs-trust-wallet): 38.5% against 11.6% Share of Search. - [Trust Wallet vs Coinbase Wallet: compare search popularity](/demand/global-en/compare/coinbase-wallet-vs-trust-wallet): 38.5% against 6.3% Share of Search. - [Trust Wallet vs Exodus: compare search popularity](/demand/global-en/compare/exodus-vs-trust-wallet): 38.5% against 5.2% Share of Search. - [Ledger vs Coinbase Wallet: compare search popularity](/demand/global-en/compare/coinbase-wallet-vs-ledger): 11.6% against 6.3% Share of Search. - [Ledger vs Exodus: compare search popularity](/demand/global-en/compare/exodus-vs-ledger): 11.6% against 5.2% Share of Search. - [Coinbase Wallet vs Exodus: compare search popularity](/demand/global-en/compare/coinbase-wallet-vs-exodus): 6.3% against 5.2% Share of Search. ## How did search popularity change for crypto wallets worldwide in August 2026? - In August 2026, Ledger overtook Coinbase Wallet to rank 3rd among crypto wallets worldwide, at 11.6%. - In August 2026, Coinbase Wallet gained estimated Share of Search among crypto wallets worldwide, from 5.7% to 6.3%. - In August 2026, Exodus gained estimated Share of Search among crypto wallets worldwide, from 4.6% to 5.2%. - In August 2026, MetaMask lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%. - In August 2026, Trust Wallet lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MetaMask | 38.5% | 246K | 0.0% | MetaMask | | 2 | Trust Wallet | 38.5% | 246K | 0.0% | Trust Wallet | | 3 | Ledger | 11.6% | 74K | +123.6% | Ledger | | 4 | Coinbase Wallet | 6.3% | 40.5K | +22.4% | Coinbase Wallet | | 5 | Exodus | 5.2% | 33.1K | +22.1% | Exodus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MetaMask | 550K | 49.9% | 1 | | Oct 2025 | Trust Wallet | 368K | 33.4% | 2 | | Oct 2025 | Coinbase Wallet | 90.5K | 8.2% | 3 | | Oct 2025 | Exodus | 60.5K | 5.5% | 4 | | Oct 2025 | Ledger | 33.1K | 3% | 5 | | Nov 2025 | MetaMask | 1.2M | 72.8% | 1 | | Nov 2025 | Trust Wallet | 301K | 18% | 2 | | Nov 2025 | Coinbase Wallet | 74K | 4.4% | 3 | | Nov 2025 | Exodus | 40.5K | 2.4% | 4 | | Nov 2025 | Ledger | 40.5K | 2.4% | 5 | | Dec 2025 | MetaMask | 368K | 45.8% | 1 | | Dec 2025 | Trust Wallet | 301K | 37.5% | 2 | | Dec 2025 | Coinbase Wallet | 60.5K | 7.5% | 3 | | Dec 2025 | Exodus | 40.5K | 5% | 4 | | Dec 2025 | Ledger | 33.1K | 4.1% | 5 | | Jan 2026 | MetaMask | 1.2M | 73.7% | 1 | | Jan 2026 | Trust Wallet | 301K | 18.2% | 2 | | Jan 2026 | Coinbase Wallet | 60.5K | 3.7% | 3 | | Jan 2026 | Exodus | 40.5K | 2.4% | 4 | | Jan 2026 | Ledger | 33.1K | 2% | 5 | | Feb 2026 | MetaMask | 673K | 65% | 1 | | Feb 2026 | Trust Wallet | 246K | 23.8% | 2 | | Feb 2026 | Coinbase Wallet | 49.5K | 4.8% | 3 | | Feb 2026 | Exodus | 33.1K | 3.2% | 4 | | Feb 2026 | Ledger | 33.1K | 3.2% | 5 | | Mar 2026 | MetaMask | 301K | 45.4% | 1 | | Mar 2026 | Trust Wallet | 246K | 37.1% | 2 | | Mar 2026 | Coinbase Wallet | 49.5K | 7.5% | 3 | | Mar 2026 | Exodus | 33.1K | 5% | 4 | | Mar 2026 | Ledger | 33.1K | 5% | 5 | | Apr 2026 | MetaMask | 301K | 46% | 1 | | Apr 2026 | Trust Wallet | 246K | 37.6% | 2 | | Apr 2026 | Coinbase Wallet | 40.5K | 6.2% | 3 | | Apr 2026 | Exodus | 33.1K | 5.1% | 4 | | Apr 2026 | Ledger | 33.1K | 5.1% | 5 | | May 2026 | MetaMask | 823K | 70.4% | 1 | | May 2026 | Trust Wallet | 246K | 21% | 2 | | May 2026 | Coinbase Wallet | 40.5K | 3.5% | 3 | | May 2026 | Exodus | 33.1K | 2.8% | 4 | | May 2026 | Ledger | 27.1K | 2.3% | 5 | | Jun 2026 | MetaMask | 246K | 41.5% | 1 | | Jun 2026 | Trust Wallet | 246K | 41.5% | 2 | | Jun 2026 | Coinbase Wallet | 40.5K | 6.8% | 3 | | Jun 2026 | Ledger | 33.1K | 5.6% | 4 | | Jun 2026 | Exodus | 27.1K | 4.6% | 5 | | Jul 2026 | MetaMask | 246K | 42% | 1 | | Jul 2026 | Trust Wallet | 246K | 42% | 2 | | Jul 2026 | Coinbase Wallet | 33.1K | 5.7% | 3 | | Jul 2026 | Ledger | 33.1K | 5.7% | 4 | | Jul 2026 | Exodus | 27.1K | 4.6% | 5 | | Aug 2026 | MetaMask | 246K | 38.5% | 1 | | Aug 2026 | Trust Wallet | 246K | 38.5% | 2 | | Aug 2026 | Ledger | 74K | 11.6% | 3 | | Aug 2026 | Coinbase Wallet | 40.5K | 6.3% | 4 | | Aug 2026 | Exodus | 33.1K | 5.2% | 5 | | Sep 2026 | Coinbase Wallet | — | — | — | | Sep 2026 | Exodus | — | — | — | | Sep 2026 | Ledger | — | — | — | | Sep 2026 | MetaMask | — | — | — | | Sep 2026 | Trust Wallet | — | — | — | ## What is being compared - **Coinbase Wallet**: Measured on the search term “coinbase wallet”. - **Exodus**: Measured on the search term “exodus wallet”. - **Ledger**: Measured on the search term “ledger wallet”. - **MetaMask**: Measured on the search term “metamask”. - **Trust Wallet**: Measured on the search term “trust wallet”. - [Coinbase Wallet](/demand/global-en/brands/coinbase-wallet) - [Exodus](/demand/global-en/brands/exodus) - [Ledger](/demand/global-en/brands/ledger) - [MetaMask](/demand/global-en/brands/metamask) - [Trust Wallet](/demand/global-en/brands/trust-wallet) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among crypto wallets worldwide? MetaMask and Trust Wallet share the highest estimated Share of Search among crypto wallets worldwide, at 38.5% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Crypto wallets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/crypto-wallets This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crypto-wallets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.