---
title: "Crypto exchanges: Which are searched most?"
description: "Compare the exchanges people buy and sell cryptocurrency on. Share of Search among Binance, Coinbase, Crypto.com, Kraken Exchange and Gemini, the crypto exchanges Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/crypto-exchanges"
publisher: "Brandwave"
---

# Crypto exchanges: Which are searched most?

Compare the exchanges people buy and sell cryptocurrency on. Share of Search among Binance, Coinbase, Crypto.com, Kraken Exchange and Gemini, the crypto exchanges Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Crypto exchanges
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Binance, 67.1%

## Which brand is most popular in search among crypto exchanges worldwide?

- In September 2026, Binance was the most searched among crypto exchanges worldwide, with an estimated 2.7M branded searches, 67.1% of all searches for the five we track.
- Coinbase is in 2nd place, 37.2 percentage points behind at 29.9%.
- Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide increased from 62.8% to 67.1%.
- Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide decreased from 34.4% to 29.9%.
- Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide peaked at 71.2% in April 2026 and was lowest at 62.8% in February 2026.
- Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide peaked at 34.4% in October 2025 and was lowest at 25.8% in July 2026.
- Across the 12 months ending September 2026, Crypto.com, Kraken Exchange and Gemini held steady: their share of searches among crypto exchanges worldwide each moved less than 0.5 percentage points.

## Top crypto exchanges in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Coinbase appeared every time. Coinbase was recommended most often, coming first in every answer. Gemini was second, and Kraken Exchange was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Coinbase | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Gemini | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kraken Exchange | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Crypto.com | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Binance | 5th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about crypto exchanges

- Asked ChatGPT "Which crypto exchange should I use?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange
- Asked ChatGPT "What are the best crypto exchanges?": 1. Coinbase, 2. Crypto.com, 3. Gemini, 4. Kraken Exchange
- Asked ChatGPT "What's the best crypto exchange for a beginner trader?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange
- Searched Google, AI Overview "crypto exchanges": 1. Coinbase, 2. Kraken Exchange, 3. Binance, 4. Gemini, 5. Crypto.com
- Searched Google, AI Overview "crypto trading platform": 1. Coinbase, 2. Binance, 3. Crypto.com

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## Compare search popularity between leading brands

- [Binance vs Coinbase: compare search popularity](/demand/global-en/compare/binance-vs-coinbase): 67.1% against 29.9% Share of Search.

## How did search popularity change for crypto exchanges worldwide in September 2026?

- In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.
- In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.
- In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.
- In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.
- Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Binance | 67.1% | 2.7M | -18.2% | Binance |
| 2 | Coinbase | 29.9% | 1.2M | 0.0% | Coinbase |
| 3 | Crypto.com | 1.5% | 60.5K | 0.0% | Crypto.com |
| 4 | Kraken Exchange | 1.4% | 58.5K | -19.4% | Payward |
| 5 | Gemini | 0.16% | 6.6K | 0.0% | Gemini |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Binance | 5M | 62.8% | 1 |
| Oct 2025 | Coinbase | 2.7M | 34.4% | 2 |
| Oct 2025 | Crypto.com | 110K | 1.4% | 3 |
| Oct 2025 | Kraken Exchange | 94.7K | 1.2% | 4 |
| Oct 2025 | Gemini | 14.8K | 0.19% | 5 |
| Nov 2025 | Binance | 4.1M | 67% | 1 |
| Nov 2025 | Coinbase | 1.8M | 30% | 2 |
| Nov 2025 | Crypto.com | 90.5K | 1.5% | 3 |
| Nov 2025 | Kraken Exchange | 82.4K | 1.3% | 4 |
| Nov 2025 | Gemini | 12.1K | 0.2% | 5 |
| Dec 2025 | Binance | 4.1M | 71.1% | 1 |
| Dec 2025 | Coinbase | 1.5M | 26.1% | 2 |
| Dec 2025 | Kraken Exchange | 74.8K | 1.3% | 3 |
| Dec 2025 | Crypto.com | 74K | 1.3% | 4 |
| Dec 2025 | Gemini | 9.9K | 0.17% | 5 |
| Jan 2026 | Binance | 4.1M | 71.1% | 1 |
| Jan 2026 | Coinbase | 1.5M | 26.1% | 2 |
| Jan 2026 | Kraken Exchange | 74.8K | 1.3% | 3 |
| Jan 2026 | Crypto.com | 74K | 1.3% | 4 |
| Jan 2026 | Gemini | 12.1K | 0.21% | 5 |
| Feb 2026 | Binance | 3.4M | 62.8% | 1 |
| Feb 2026 | Coinbase | 1.8M | 34.3% | 2 |
| Feb 2026 | Crypto.com | 74K | 1.4% | 3 |
| Feb 2026 | Kraken Exchange | 70.7K | 1.3% | 4 |
| Feb 2026 | Gemini | 12.1K | 0.23% | 5 |
| Mar 2026 | Binance | 3.4M | 66.9% | 1 |
| Mar 2026 | Coinbase | 1.5M | 29.9% | 2 |
| Mar 2026 | Kraken Exchange | 89.8K | 1.8% | 3 |
| Mar 2026 | Crypto.com | 60.5K | 1.2% | 4 |
| Mar 2026 | Gemini | 9.9K | 0.2% | 5 |
| Apr 2026 | Binance | 3.4M | 71.2% | 1 |
| Apr 2026 | Coinbase | 1.2M | 25.9% | 2 |
| Apr 2026 | Kraken Exchange | 65.2K | 1.4% | 3 |
| Apr 2026 | Crypto.com | 60.5K | 1.3% | 4 |
| Apr 2026 | Gemini | 8.1K | 0.17% | 5 |
| May 2026 | Binance | 3.4M | 71.1% | 1 |
| May 2026 | Coinbase | 1.2M | 25.9% | 2 |
| May 2026 | Kraken Exchange | 70.1K | 1.5% | 3 |
| May 2026 | Crypto.com | 60.5K | 1.3% | 4 |
| May 2026 | Gemini | 9.9K | 0.21% | 5 |
| Jun 2026 | Binance | 3.4M | 71.1% | 1 |
| Jun 2026 | Coinbase | 1.2M | 25.9% | 2 |
| Jun 2026 | Crypto.com | 74K | 1.6% | 3 |
| Jun 2026 | Kraken Exchange | 62.5K | 1.3% | 4 |
| Jun 2026 | Gemini | 8.1K | 0.17% | 5 |
| Jul 2026 | Binance | 2.7M | 70.6% | 1 |
| Jul 2026 | Coinbase | 1M | 25.8% | 2 |
| Jul 2026 | Crypto.com | 74K | 1.9% | 3 |
| Jul 2026 | Kraken Exchange | 60.3K | 1.6% | 4 |
| Jul 2026 | Gemini | 6.6K | 0.17% | 5 |
| Aug 2026 | Binance | 3.4M | 71.1% | 1 |
| Aug 2026 | Coinbase | 1.2M | 25.9% | 2 |
| Aug 2026 | Kraken Exchange | 72.6K | 1.5% | 3 |
| Aug 2026 | Crypto.com | 60.5K | 1.3% | 4 |
| Aug 2026 | Gemini | 6.6K | 0.14% | 5 |
| Sep 2026 | Binance | 2.7M | 67.1% | 1 |
| Sep 2026 | Coinbase | 1.2M | 29.9% | 2 |
| Sep 2026 | Crypto.com | 60.5K | 1.5% | 3 |
| Sep 2026 | Kraken Exchange | 58.5K | 1.4% | 4 |
| Sep 2026 | Gemini | 6.6K | 0.16% | 5 |

## What is being compared

- **Binance**: Measured on the search term “binance”.
- **Coinbase**: Measured on the search term “coinbase”.
- **Crypto.com**: Measured on the search term “crypto.com”.
- **Gemini**: Measured on the search term “gemini exchange”.
- **Kraken Exchange**: Measured on the search terms “kraken crypto”, “kraken crypto exchange” and “kraken exchange”, summed into one figure.

- [Binance](/demand/global-en/brands/binance)
- [Coinbase](/demand/global-en/brands/coinbase)
- [Crypto.com](/demand/global-en/brands/crypto-com)
- [Gemini](/demand/global-en/brands/gemini)
- [Kraken Exchange](/demand/global-en/brands/kraken-exchange)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among crypto exchanges worldwide?

In September 2026, Binance was the most searched among crypto exchanges worldwide, with an estimated 2.7M branded searches, 67.1% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Crypto exchanges: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/crypto-exchanges

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crypto-exchanges. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.