--- title: "Cruise lines: Which brands are most popular in search?" description: "Compare the cruise lines guests choose between. Share of Search among Royal Caribbean, MSC Cruises, Celebrity Cruises, Norwegian Cruise Line, Carnival Cruise Line and Princess Cruises, the cruise lines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cruise-lines" publisher: "Brandwave" --- # Cruise lines: Which brands are most popular in search? Compare the cruise lines guests choose between. Share of Search among Royal Caribbean, MSC Cruises, Celebrity Cruises, Norwegian Cruise Line, Carnival Cruise Line and Princess Cruises, the cruise lines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cruise lines - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Royal Caribbean, 43.8% ## Which brand is most popular in search among cruise lines worldwide? - In August 2026, Royal Caribbean was the most searched among cruise lines worldwide, with an estimated 2.7M branded searches and 43.8% estimated Share of Search within this set. - MSC Cruises is in 2nd place, 24.3 percentage points behind at 19.5% Share of Search. - Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide increased from 37.6% to 43.8%. - Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide decreased from 20.5% to 19.5%. - Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide increased from 13.8% to 16%. - Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide decreased from 13.8% to 13.2%. - Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines worldwide decreased from 13.8% to 7.2%. - Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide peaked at 48.1% in April 2026 and was lowest at 36.6% in June 2026. - Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide peaked at 22.6% in February 2026 and was lowest at 17.4% in July 2026. - Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide peaked at 16% in August 2026 and was lowest at 11.8% in April 2026. - Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide peaked at 15.7% in November 2025 and was lowest at 11.7% in July 2026. - Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines worldwide peaked at 17.4% in July 2026 and was lowest at 5.6% in February 2026. - Across the 11 months ending August 2026, Celebrity Cruises rose from 4th to 3rd among cruise lines worldwide. - Across the 11 months ending August 2026, Norwegian Cruise Line rose from 5th to 4th among cruise lines worldwide. - Across the 11 months ending August 2026, Carnival Cruise Line fell from 3rd to 5th among cruise lines worldwide. - Across the 11 months ending August 2026, Princess Cruises held steady: its estimated Share of Search among cruise lines worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Royal Caribbean vs MSC Cruises: compare search popularity](/demand/global-en/compare/msc-cruises-vs-royal-caribbean): 43.8% against 19.5% Share of Search. - [Royal Caribbean vs Celebrity Cruises: compare search popularity](/demand/global-en/compare/celebrity-cruises-vs-royal-caribbean): 43.8% against 16% Share of Search. - [Royal Caribbean vs Norwegian Cruise Line: compare search popularity](/demand/global-en/compare/norwegian-cruise-line-vs-royal-caribbean): 43.8% against 13.2% Share of Search. - [Royal Caribbean vs Carnival Cruise Line: compare search popularity](/demand/global-en/compare/carnival-cruise-line-vs-royal-caribbean): 43.8% against 7.2% Share of Search. - [MSC Cruises vs Celebrity Cruises: compare search popularity](/demand/global-en/compare/celebrity-cruises-vs-msc-cruises): 19.5% against 16% Share of Search. - [MSC Cruises vs Norwegian Cruise Line: compare search popularity](/demand/global-en/compare/msc-cruises-vs-norwegian-cruise-line): 19.5% against 13.2% Share of Search. - [MSC Cruises vs Carnival Cruise Line: compare search popularity](/demand/global-en/compare/carnival-cruise-line-vs-msc-cruises): 19.5% against 7.2% Share of Search. - [Celebrity Cruises vs Norwegian Cruise Line: compare search popularity](/demand/global-en/compare/celebrity-cruises-vs-norwegian-cruise-line): 16% against 13.2% Share of Search. - [Celebrity Cruises vs Carnival Cruise Line: compare search popularity](/demand/global-en/compare/carnival-cruise-line-vs-celebrity-cruises): 16% against 7.2% Share of Search. - [Norwegian Cruise Line vs Carnival Cruise Line: compare search popularity](/demand/global-en/compare/carnival-cruise-line-vs-norwegian-cruise-line): 13.2% against 7.2% Share of Search. ## How did search popularity change for cruise lines worldwide in August 2026? - In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%. - In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%. - In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%. - In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 39% to 43.8%. - In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 17.4% to 7.2%. - Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Royal Caribbean | 43.8% | 2.7M | 0.0% | Royal Caribbean Group | | 2 | MSC Cruises | 19.5% | 1.2M | 0.0% | MSC Cruises | | 3 | Celebrity Cruises | 16% | 1M | 0.0% | Royal Caribbean Group | | 4 | Norwegian Cruise Line | 13.2% | 823K | 0.0% | Norwegian Cruise Line | | 5 | Carnival Cruise Line | 7.2% | 450K | -63.1% | Carnival Corporation | | 6 | Princess Cruises | 0.29% | 18.1K | 0.0% | Carnival Corporation | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Royal Caribbean | 2.2M | 37.6% | 1 | | Oct 2025 | MSC Cruises | 1.2M | 20.5% | 2 | | Oct 2025 | Carnival Cruise Line | 823K | 13.8% | 3 | | Oct 2025 | Celebrity Cruises | 823K | 13.8% | 4 | | Oct 2025 | Norwegian Cruise Line | 823K | 13.8% | 5 | | Oct 2025 | Princess Cruises | 22.2K | 0.37% | 6 | | Nov 2025 | Royal Caribbean | 2.7M | 43.1% | 1 | | Nov 2025 | MSC Cruises | 1.2M | 19.2% | 2 | | Nov 2025 | Celebrity Cruises | 1M | 15.7% | 3 | | Nov 2025 | Norwegian Cruise Line | 1M | 15.7% | 4 | | Nov 2025 | Carnival Cruise Line | 368K | 5.8% | 5 | | Nov 2025 | Princess Cruises | 22.2K | 0.35% | 6 | | Dec 2025 | Royal Caribbean | 2.7M | 45.7% | 1 | | Dec 2025 | MSC Cruises | 1.2M | 20.4% | 2 | | Dec 2025 | Celebrity Cruises | 823K | 13.7% | 3 | | Dec 2025 | Norwegian Cruise Line | 823K | 13.7% | 4 | | Dec 2025 | Carnival Cruise Line | 368K | 6.1% | 5 | | Dec 2025 | Princess Cruises | 18.1K | 0.3% | 6 | | Jan 2026 | Royal Caribbean | 3.4M | 40.9% | 1 | | Jan 2026 | MSC Cruises | 1.8M | 22.3% | 2 | | Jan 2026 | Celebrity Cruises | 1.2M | 14.9% | 3 | | Jan 2026 | Norwegian Cruise Line | 1.2M | 14.9% | 4 | | Jan 2026 | Carnival Cruise Line | 550K | 6.7% | 5 | | Jan 2026 | Princess Cruises | 27.1K | 0.33% | 6 | | Feb 2026 | Royal Caribbean | 2.7M | 41.3% | 1 | | Feb 2026 | MSC Cruises | 1.5M | 22.6% | 2 | | Feb 2026 | Celebrity Cruises | 1M | 15.1% | 3 | | Feb 2026 | Norwegian Cruise Line | 1M | 15.1% | 4 | | Feb 2026 | Carnival Cruise Line | 368K | 5.6% | 5 | | Feb 2026 | Princess Cruises | 22.2K | 0.33% | 6 | | Mar 2026 | Royal Caribbean | 2.7M | 40.5% | 1 | | Mar 2026 | MSC Cruises | 1.5M | 22.2% | 2 | | Mar 2026 | Norwegian Cruise Line | 1M | 14.8% | 3 | | Mar 2026 | Celebrity Cruises | 823K | 12.2% | 4 | | Mar 2026 | Carnival Cruise Line | 673K | 10% | 5 | | Mar 2026 | Princess Cruises | 22.2K | 0.33% | 6 | | Apr 2026 | Royal Caribbean | 3.4M | 48.1% | 1 | | Apr 2026 | MSC Cruises | 1.5M | 21.5% | 2 | | Apr 2026 | Celebrity Cruises | 823K | 11.8% | 3 | | Apr 2026 | Norwegian Cruise Line | 823K | 11.8% | 4 | | Apr 2026 | Carnival Cruise Line | 450K | 6.5% | 5 | | Apr 2026 | Princess Cruises | 22.2K | 0.32% | 6 | | May 2026 | Royal Caribbean | 2.7M | 44.3% | 1 | | May 2026 | MSC Cruises | 1.2M | 19.7% | 2 | | May 2026 | Celebrity Cruises | 823K | 13.3% | 3 | | May 2026 | Norwegian Cruise Line | 823K | 13.3% | 4 | | May 2026 | Carnival Cruise Line | 550K | 8.9% | 5 | | May 2026 | Princess Cruises | 22.2K | 0.36% | 6 | | Jun 2026 | Royal Caribbean | 2.2M | 36.6% | 1 | | Jun 2026 | MSC Cruises | 1.2M | 19.9% | 2 | | Jun 2026 | Carnival Cruise Line | 1M | 16.3% | 3 | | Jun 2026 | Celebrity Cruises | 823K | 13.4% | 4 | | Jun 2026 | Norwegian Cruise Line | 823K | 13.4% | 5 | | Jun 2026 | Princess Cruises | 18.1K | 0.3% | 6 | | Jul 2026 | Royal Caribbean | 2.7M | 39% | 1 | | Jul 2026 | Carnival Cruise Line | 1.2M | 17.4% | 2 | | Jul 2026 | MSC Cruises | 1.2M | 17.4% | 3 | | Jul 2026 | Celebrity Cruises | 1M | 14.2% | 4 | | Jul 2026 | Norwegian Cruise Line | 823K | 11.7% | 5 | | Jul 2026 | Princess Cruises | 18.1K | 0.26% | 6 | | Aug 2026 | Royal Caribbean | 2.7M | 43.8% | 1 | | Aug 2026 | MSC Cruises | 1.2M | 19.5% | 2 | | Aug 2026 | Celebrity Cruises | 1M | 16% | 3 | | Aug 2026 | Norwegian Cruise Line | 823K | 13.2% | 4 | | Aug 2026 | Carnival Cruise Line | 450K | 7.2% | 5 | | Aug 2026 | Princess Cruises | 18.1K | 0.29% | 6 | | Sep 2026 | Carnival Cruise Line | — | — | — | | Sep 2026 | Celebrity Cruises | — | — | — | | Sep 2026 | MSC Cruises | — | — | — | | Sep 2026 | Norwegian Cruise Line | — | — | — | | Sep 2026 | Princess Cruises | — | — | — | | Sep 2026 | Royal Caribbean | — | — | — | ## What is being compared - **Carnival Cruise Line**: Measured on the search term “carnivalcruiseline”. - **Celebrity Cruises**: Measured on the search term “celebrity cruise”. - **MSC Cruises**: Measured on the search term “msc cruise”. - **Norwegian Cruise Line**: Measured on the search term “norwegian cruise line”. - **Princess Cruises**: Measured on the search term “princess com”. - **Royal Caribbean**: Measured on the search term “royal caribbean”. - [Carnival Cruise Line](/demand/global-en/brands/carnival-cruise-line) - [Celebrity Cruises](/demand/global-en/brands/celebrity-cruises) - [MSC Cruises](/demand/global-en/brands/msc-cruises) - [Norwegian Cruise Line](/demand/global-en/brands/norwegian-cruise-line) - [Princess Cruises](/demand/global-en/brands/princess-cruises) - [Royal Caribbean](/demand/global-en/brands/royal-caribbean) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cruise lines worldwide? In August 2026, Royal Caribbean was the most searched among cruise lines worldwide, with an estimated 2.7M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cruise lines: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cruise-lines This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cruise-lines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.