--- title: "Crossbody purse brands: Which are searched most?" description: "Compare the crossbody purse brands people buy. Share of Search among Coach, Michael Kors and Kate Spade, the crossbody purse brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/crossbody-purse-brands" publisher: "Brandwave" --- # Crossbody purse brands: Which are searched most? Compare the crossbody purse brands people buy. Share of Search among Coach, Michael Kors and Kate Spade, the crossbody purse brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Crossbody purse brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Coach, 45.8% ## Which brand is most popular in search among crossbody purse brands worldwide? - In September 2026, Coach was the most searched among crossbody purse brands worldwide, with an estimated 2.7M branded searches and 45.8% estimated Share of Search within this set. - Michael Kors is in 2nd place, 8.4 percentage points behind at 37.5% Share of Search. - Across the 12 months ending September 2026, Coach’s estimated Share of Search among crossbody purse brands worldwide increased from 32.9% to 45.8%. - Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among crossbody purse brands worldwide decreased from 49.2% to 37.5%. - Across the 12 months ending September 2026, Kate Spade’s estimated Share of Search among crossbody purse brands worldwide decreased from 18% to 16.7%. - Across the 12 months ending September 2026, Coach’s estimated Share of Search among crossbody purse brands worldwide peaked at 47.2% in August 2026 and was lowest at 31.6% in November 2025. - Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among crossbody purse brands worldwide peaked at 49.2% in October 2025 and was lowest at 37.5% in June 2026. - Across the 12 months ending September 2026, Kate Spade’s estimated Share of Search among crossbody purse brands worldwide peaked at 21.4% in May 2026 and was lowest at 14.1% in August 2026. - Across the 12 months ending September 2026, Coach rose from 2nd to 1st among crossbody purse brands worldwide. - Across the 12 months ending September 2026, Michael Kors fell from 1st to 2nd among crossbody purse brands worldwide. ## Compare search popularity between leading brands - [Coach vs Michael Kors: compare search popularity](/demand/global-en/compare/coach-vs-michael-kors): 45.8% against 37.5% Share of Search. - [Coach vs Kate Spade: compare search popularity](/demand/global-en/compare/coach-vs-kate-spade): 45.8% against 16.7% Share of Search. - [Michael Kors vs Kate Spade: compare search popularity](/demand/global-en/compare/kate-spade-vs-michael-kors): 37.5% against 16.7% Share of Search. ## How did search popularity change for crossbody purse brands worldwide in September 2026? - In September 2026, Kate Spade gained estimated Share of Search among crossbody purse brands worldwide, from 14.1% to 16.7%. - In September 2026, Coach lost estimated Share of Search among crossbody purse brands worldwide, from 47.2% to 45.8%. - In September 2026, Michael Kors lost estimated Share of Search among crossbody purse brands worldwide, from 38.6% to 37.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Coach | 45.8% | 2.7M | -18.2% | Tapestry | | 2 | Michael Kors | 37.5% | 2.2M | -18.2% | Michael Kors | | 3 | Kate Spade | 16.7% | 1M | 0.0% | Tapestry | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Michael Kors | 2.7M | 49.2% | 1 | | Oct 2025 | Coach | 1.8M | 32.9% | 2 | | Oct 2025 | Kate Spade | 1M | 18% | 3 | | Nov 2025 | Michael Kors | 4.1M | 47.2% | 1 | | Nov 2025 | Coach | 2.7M | 31.6% | 2 | | Nov 2025 | Kate Spade | 1.8M | 21.1% | 3 | | Dec 2025 | Michael Kors | 4.1M | 44.1% | 1 | | Dec 2025 | Coach | 3.4M | 36.1% | 2 | | Dec 2025 | Kate Spade | 1.8M | 19.7% | 3 | | Jan 2026 | Michael Kors | 3.4M | 45.8% | 1 | | Jan 2026 | Coach | 2.7M | 37.5% | 2 | | Jan 2026 | Kate Spade | 1.2M | 16.7% | 3 | | Feb 2026 | Coach | 2.2M | 40.9% | 1 | | Feb 2026 | Michael Kors | 2.2M | 40.9% | 2 | | Feb 2026 | Kate Spade | 1M | 18.2% | 3 | | Mar 2026 | Coach | 2.2M | 40.9% | 1 | | Mar 2026 | Michael Kors | 2.2M | 40.9% | 2 | | Mar 2026 | Kate Spade | 1M | 18.2% | 3 | | Apr 2026 | Coach | 2.2M | 40.9% | 1 | | Apr 2026 | Michael Kors | 2.2M | 40.9% | 2 | | Apr 2026 | Kate Spade | 1M | 18.2% | 3 | | May 2026 | Coach | 2.2M | 39.3% | 1 | | May 2026 | Michael Kors | 2.2M | 39.3% | 2 | | May 2026 | Kate Spade | 1.2M | 21.4% | 3 | | Jun 2026 | Coach | 2.7M | 45.8% | 1 | | Jun 2026 | Michael Kors | 2.2M | 37.5% | 2 | | Jun 2026 | Kate Spade | 1M | 16.7% | 3 | | Jul 2026 | Coach | 2.7M | 42.3% | 1 | | Jul 2026 | Michael Kors | 2.7M | 42.3% | 2 | | Jul 2026 | Kate Spade | 1M | 15.4% | 3 | | Aug 2026 | Coach | 3.4M | 47.2% | 1 | | Aug 2026 | Michael Kors | 2.7M | 38.6% | 2 | | Aug 2026 | Kate Spade | 1M | 14.1% | 3 | | Sep 2026 | Coach | 2.7M | 45.8% | 1 | | Sep 2026 | Michael Kors | 2.2M | 37.5% | 2 | | Sep 2026 | Kate Spade | 1M | 16.7% | 3 | ## What is being compared - **Coach**: Measured on the search term “coach bag”. - **Kate Spade**: Measured on the search term “kate spade”. - **Michael Kors**: Measured on the search term “michael kors”. - [Coach](/demand/global-en/brands/coach) - [Kate Spade](/demand/global-en/brands/kate-spade) - [Michael Kors](/demand/global-en/brands/michael-kors) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among crossbody purse brands worldwide? In September 2026, Coach was the most searched among crossbody purse brands worldwide, with an estimated 2.7M branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Crossbody purse brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/crossbody-purse-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crossbody-purse-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.