--- title: "NordicTrack vs Sole Fitness: Which is searched more?" description: "Is NordicTrack or Sole Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cross trainer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cross-trainer-brands/compare/nordictrack-vs-sole-fitness" publisher: "Brandwave" --- # NordicTrack vs Sole Fitness: Which is searched more? Is NordicTrack or Sole Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cross trainer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordicTrack and Sole Fitness - **Competitive set**: Cross trainer brands - **Market**: Global - **Month measured**: Sep 2026 - **NordicTrack Share of Search**: 18.4% - **Sole Fitness Share of Search**: 2.2% ## Is NordicTrack or Sole Fitness more popular in search? - In September 2026, NordicTrack had more branded searches than Sole Fitness among cross trainer brands worldwide. NordicTrack had about 154,000 branded searches, while Sole Fitness had 18,400. NordicTrack made up 18.4% of all cross trainer brand searches we track, and Sole Fitness accounted for 2.2%. - NordicTrack was ahead of Sole Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NordicTrack’s share of searches among cross trainer brands worldwide moved from 19.6% to 18.4%, and its estimated monthly branded searches moved from 199K to 154K. - Across the 12 months ending September 2026, Sole Fitness’ share of searches among cross trainer brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 21.7K to 18.4K. ## Top cross trainer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NordicTrack and Sole Fitness were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NordicTrack and Sole Fitness were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sole Fitness | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | NordicTrack | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Life Fitness | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bowflex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cross trainer brands - Asked ChatGPT "Which cross trainer brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best cross trainer brands?": named none of the brands we track - Asked ChatGPT "What's the best cross trainer brand for a home gym?": 1. Sole Fitness, 2. NordicTrack, 3. Life Fitness - Searched Google, AI Overview "cross trainer brands": 1. Life Fitness, 2. NordicTrack, 3. Sole Fitness, 4. Bowflex - Searched Google, AI Overview "cross trainer reviews": named none of the brands we track Not named in any answer: Kettler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cross trainer brands worldwide in September 2026? - In September 2026, NordicTrack lost share of searches among cross trainer brands worldwide, from 23.1% to 18.4%. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## Month by month | Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | Sole Fitness estimated searches | Sole Fitness Share of Search | Sole Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 199K | 19.6% | 2 | 21.7K | 2.1% | 5 | | Nov 2025 | 333K | 28.2% | 2 | 32.5K | 2.8% | 5 | | Dec 2025 | 369K | 30.3% | 2 | 32.5K | 2.7% | 5 | | Jan 2026 | 398K | 25.1% | 2 | 38.5K | 2.4% | 5 | | Feb 2026 | 287K | 25.8% | 2 | 26.6K | 2.4% | 5 | | Mar 2026 | 265K | 24.3% | 2 | 22.5K | 2.1% | 5 | | Apr 2026 | 205K | 19.9% | 2 | 19.2K | 1.9% | 5 | | May 2026 | 192K | 18.7% | 2 | 22.5K | 2.2% | 5 | | Jun 2026 | 197K | 19.6% | 2 | 18.4K | 1.8% | 5 | | Jul 2026 | 221K | 21.1% | 2 | 21.7K | 2.1% | 5 | | Aug 2026 | 209K | 23.1% | 2 | 22.5K | 2.5% | 5 | | Sep 2026 | 154K | 18.4% | 2 | 18.4K | 2.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using NordicTrack’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - **Sole Fitness**: Measured on the search terms “sole fitness” and “sole treadmill”, summed into one figure. - [NordicTrack profile](/demand/global-en/brands/nordictrack) - [Sole Fitness profile](/demand/global-en/brands/sole-fitness) - [All cross trainer brands worldwide](/demand/global-en/categories/cross-trainer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordicTrack or Sole Fitness more popular in search? In September 2026, NordicTrack had more branded searches than Sole Fitness among cross trainer brands worldwide. NordicTrack had about 154,000 branded searches, while Sole Fitness had 18,400. NordicTrack made up 18.4% of all cross trainer brand searches we track, and Sole Fitness accounted for 2.2%. ## Cite this page Brandwave. "NordicTrack vs Sole Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cross-trainer-brands/compare/nordictrack-vs-sole-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cross-trainer-brands/compare/nordictrack-vs-sole-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.