--- title: "Cross trainer brands: Which are searched most?" description: "Compare the cross trainer brands people buy. Share of Search among Life Fitness, NordicTrack, Bowflex and Kettler, the cross trainer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cross-trainer-brands" publisher: "Brandwave" --- # Cross trainer brands: Which are searched most? Compare the cross trainer brands people buy. Share of Search among Life Fitness, NordicTrack, Bowflex and Kettler, the cross trainer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cross trainer brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Life Fitness, 66.9% ## Which brand is most popular in search among cross trainer brands worldwide? - In September 2026, Life Fitness was the most searched among cross trainer brands worldwide, with an estimated 550K branded searches and 66.9% estimated Share of Search within this set. - NordicTrack is in 2nd place, 48.2 percentage points behind at 18.8% Share of Search. - Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross trainer brands worldwide decreased from 67.6% to 66.9%. - Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among cross trainer brands worldwide decreased from 20% to 18.8%. - Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among cross trainer brands worldwide increased from 9.1% to 11%. - Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross trainer brands worldwide peaked at 68.4% in June 2026 and was lowest at 56.8% in December 2025. - Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among cross trainer brands worldwide peaked at 31.1% in December 2025 and was lowest at 18.8% in September 2026. - Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among cross trainer brands worldwide peaked at 11% in September 2026 and was lowest at 7.1% in January 2026. - Across the 12 months ending September 2026, Kettler’s estimated Share of Search among cross trainer brands worldwide peaked at 4.9% in May 2026 and was lowest at 2.6% in January 2026. - Across the 12 months ending September 2026, Kettler held steady: its estimated Share of Search among cross trainer brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Life Fitness vs NordicTrack: compare search popularity](/demand/global-en/compare/life-fitness-vs-nordictrack): 66.9% against 18.8% Share of Search. - [Life Fitness vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-life-fitness): 66.9% against 11% Share of Search. - [Life Fitness vs Kettler: compare search popularity](/demand/global-en/compare/kettler-vs-life-fitness): 66.9% against 3.3% Share of Search. - [NordicTrack vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-nordictrack): 18.8% against 11% Share of Search. - [NordicTrack vs Kettler: compare search popularity](/demand/global-en/compare/kettler-vs-nordictrack): 18.8% against 3.3% Share of Search. - [Bowflex vs Kettler: compare search popularity](/demand/global-en/compare/bowflex-vs-kettler): 11% against 3.3% Share of Search. ## How did search popularity change for cross trainer brands worldwide in September 2026? - In September 2026, Life Fitness gained estimated Share of Search among cross trainer brands worldwide, from 62.3% to 66.9%. - In September 2026, Bowflex gained estimated Share of Search among cross trainer brands worldwide, from 10.3% to 11%. - In September 2026, NordicTrack lost estimated Share of Search among cross trainer brands worldwide, from 23.6% to 18.8%. - Kettler’s estimated Share of Search among cross trainer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Life Fitness | 66.9% | 550K | 0.0% | Life Fitness | | 2 | NordicTrack | 18.8% | 154K | -26.1% | NordicTrack | | 3 | Bowflex | 11% | 90.5K | 0.0% | Bowflex | | 4 | Kettler | 3.3% | 27.1K | -18.1% | Kettler | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Life Fitness | 673K | 67.6% | 1 | | Oct 2025 | NordicTrack | 199K | 20% | 2 | | Oct 2025 | Bowflex | 90.5K | 9.1% | 3 | | Oct 2025 | Kettler | 33.1K | 3.3% | 4 | | Nov 2025 | Life Fitness | 673K | 58.6% | 1 | | Nov 2025 | NordicTrack | 333K | 29% | 2 | | Nov 2025 | Bowflex | 110K | 9.6% | 3 | | Nov 2025 | Kettler | 33.1K | 2.9% | 4 | | Dec 2025 | Life Fitness | 673K | 56.8% | 1 | | Dec 2025 | NordicTrack | 369K | 31.1% | 2 | | Dec 2025 | Bowflex | 110K | 9.3% | 3 | | Dec 2025 | Kettler | 33.1K | 2.8% | 4 | | Jan 2026 | Life Fitness | 1M | 64.6% | 1 | | Jan 2026 | NordicTrack | 398K | 25.7% | 2 | | Jan 2026 | Bowflex | 110K | 7.1% | 3 | | Jan 2026 | Kettler | 40.5K | 2.6% | 4 | | Feb 2026 | Life Fitness | 673K | 62.1% | 1 | | Feb 2026 | NordicTrack | 287K | 26.5% | 2 | | Feb 2026 | Bowflex | 90.5K | 8.4% | 3 | | Feb 2026 | Kettler | 33.1K | 3.1% | 4 | | Mar 2026 | Life Fitness | 673K | 63% | 1 | | Mar 2026 | NordicTrack | 265K | 24.8% | 2 | | Mar 2026 | Bowflex | 90.5K | 8.5% | 3 | | Mar 2026 | Kettler | 40.5K | 3.8% | 4 | | Apr 2026 | Life Fitness | 673K | 66.7% | 1 | | Apr 2026 | NordicTrack | 205K | 20.3% | 2 | | Apr 2026 | Bowflex | 90.5K | 9% | 3 | | Apr 2026 | Kettler | 40.5K | 4% | 4 | | May 2026 | Life Fitness | 673K | 67% | 1 | | May 2026 | NordicTrack | 192K | 19.1% | 2 | | May 2026 | Bowflex | 90.5K | 9% | 3 | | May 2026 | Kettler | 49.5K | 4.9% | 4 | | Jun 2026 | Life Fitness | 673K | 68.4% | 1 | | Jun 2026 | NordicTrack | 197K | 20% | 2 | | Jun 2026 | Bowflex | 74K | 7.5% | 3 | | Jun 2026 | Kettler | 40.5K | 4.1% | 4 | | Jul 2026 | Life Fitness | 673K | 65.7% | 1 | | Jul 2026 | NordicTrack | 221K | 21.5% | 2 | | Jul 2026 | Bowflex | 90.5K | 8.8% | 3 | | Jul 2026 | Kettler | 40.5K | 4% | 4 | | Aug 2026 | Life Fitness | 550K | 62.3% | 1 | | Aug 2026 | NordicTrack | 209K | 23.6% | 2 | | Aug 2026 | Bowflex | 90.5K | 10.3% | 3 | | Aug 2026 | Kettler | 33.1K | 3.8% | 4 | | Sep 2026 | Life Fitness | 550K | 66.9% | 1 | | Sep 2026 | NordicTrack | 154K | 18.8% | 2 | | Sep 2026 | Bowflex | 90.5K | 11% | 3 | | Sep 2026 | Kettler | 27.1K | 3.3% | 4 | ## What is being compared - **Bowflex**: Measured on the search term “bowflex”. - **Kettler**: Measured on the search term “kettler”. - **Life Fitness**: Measured on the search term “lifefitness”. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - [Bowflex](/demand/global-en/brands/bowflex) - [Kettler](/demand/global-en/brands/kettler) - [Life Fitness](/demand/global-en/brands/life-fitness) - [NordicTrack](/demand/global-en/brands/nordictrack) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cross trainer brands worldwide? In September 2026, Life Fitness was the most searched among cross trainer brands worldwide, with an estimated 550K branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cross trainer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cross-trainer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cross-trainer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.