---
title: "Cross border commerce platforms: Which are searched most?"
description: "Compare the platforms used to sell internationally. Share of Search among Global-e, ESW, Zonos, Shopify Markets, FlavorCloud and Flow Commerce, the cross border commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cross-border-commerce-platforms"
publisher: "Brandwave"
---

# Cross border commerce platforms: Which are searched most?

Compare the platforms used to sell internationally. Share of Search among Global-e, ESW, Zonos, Shopify Markets, FlavorCloud and Flow Commerce, the cross border commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cross border commerce platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Global-e, 46%

## Which brand is most popular in search among cross border commerce platforms worldwide?

- In September 2026, Global-e was the most searched among cross border commerce platforms worldwide, with an estimated 55.3K branded searches, 46% of all searches for the six we track.
- ESW is in 2nd place, 12.3 percentage points behind at 33.7%.
- Across the 12 months ending September 2026, Global-e’s share of searches among cross border commerce platforms worldwide increased from 40.7% to 46%.
- Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide increased from 30.4% to 33.7%.
- Across the 12 months ending September 2026, Zonos’ share of searches among cross border commerce platforms worldwide decreased from 20.4% to 15%.
- Across the 12 months ending September 2026, Shopify Markets’ share of searches among cross border commerce platforms worldwide decreased from 7.4% to 4.5%.
- Across the 12 months ending September 2026, Global-e’s share of searches among cross border commerce platforms worldwide peaked at 50% in December 2025 and was lowest at 40.7% in October 2025.
- Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide peaked at 39.3% in May 2026 and was lowest at 29.5% in January 2026.
- Across the 12 months ending September 2026, Zonos’ share of searches among cross border commerce platforms worldwide peaked at 20.4% in October 2025 and was lowest at 11.8% in May 2026.
- Across the 12 months ending September 2026, Shopify Markets’ share of searches among cross border commerce platforms worldwide peaked at 8% in February 2026 and was lowest at 4.5% in September 2026.
- Across the 12 months ending September 2026, FlavorCloud and Flow Commerce held steady: their share of searches among cross border commerce platforms worldwide each moved less than 0.5 percentage points.

## Top cross border commerce platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Global-e appeared every time. Global-e was recommended most often, coming first in two out of five answers. Shopify Markets was second, and Zonos was third. Flow Commerce, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Global-e | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Shopify Markets | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Zonos | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| ESW | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| FlavorCloud | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Flow Commerce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cross border commerce platforms

- Asked ChatGPT "Which cross border commerce platform should I use?": 1. Shopify Markets, 2. Global-e, 3. Zonos
- Asked ChatGPT "What are the best cross border commerce platforms?": 1. Shopify Markets, 2. Global-e, 3. ESW, 4. Zonos
- Asked ChatGPT "What's the best cross border commerce platform for an online store?": 1. Shopify Markets, 2. Global-e, 3. Zonos
- Searched Google, AI Overview "international ecommerce platform": 1. Global-e, 2. Shopify Markets
- Searched Google, AI Overview "cross border commerce platforms": 1. Global-e, 2. Zonos, 3. FlavorCloud

Not named in any answer: Flow Commerce.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## Compare search popularity between leading brands

- [Global-e vs ESW: compare search popularity](/demand/global-en/compare/esw-vs-global-e): 46% against 33.7% Share of Search.
- [Global-e vs Zonos: compare search popularity](/demand/global-en/compare/global-e-vs-zonos): 46% against 15% Share of Search.
- [Global-e vs Shopify Markets: compare search popularity](/demand/global-en/compare/global-e-vs-shopify-markets): 46% against 4.5% Share of Search.
- [ESW vs Zonos: compare search popularity](/demand/global-en/compare/esw-vs-zonos): 33.7% against 15% Share of Search.
- [ESW vs Shopify Markets: compare search popularity](/demand/global-en/compare/esw-vs-shopify-markets): 33.7% against 4.5% Share of Search.
- [Zonos vs Shopify Markets: compare search popularity](/demand/global-en/compare/shopify-markets-vs-zonos): 15% against 4.5% Share of Search.

## How did search popularity change for cross border commerce platforms worldwide in September 2026?

- In September 2026, Global-e gained share of searches among cross border commerce platforms worldwide, from 43.5% to 46%.
- In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%.
- In September 2026, Zonos lost share of searches among cross border commerce platforms worldwide, from 17.7% to 15%.
- In September 2026, Shopify Markets lost share of searches among cross border commerce platforms worldwide, from 5.3% to 4.5%.
- Estimated monthly branded searches for FlavorCloud worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Global-e | 46% | 55.3K | +24.5% | Global-e |
| 2 | ESW | 33.7% | 40.5K | +22.4% | ESW |
| 3 | Zonos | 15% | 18.1K | 0.0% | Zonos |
| 4 | Shopify Markets | 4.5% | 5.4K | 0.0% | Shopify |
| 5 | FlavorCloud | 0.6% | 720 | 0.0% | FlavorCloud |
| 6 | Flow Commerce | 0.22% | 260 | 0.0% | Flow Commerce |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Global-e | 44.4K | 40.7% | 1 |
| Oct 2025 | ESW | 33.1K | 30.4% | 2 |
| Oct 2025 | Zonos | 22.2K | 20.4% | 3 |
| Oct 2025 | Shopify Markets | 8.1K | 7.4% | 4 |
| Oct 2025 | FlavorCloud | 1K | 0.92% | 5 |
| Oct 2025 | Flow Commerce | 260 | 0.24% | 6 |
| Nov 2025 | Global-e | 49.3K | 45% | 1 |
| Nov 2025 | ESW | 33.1K | 30.2% | 2 |
| Nov 2025 | Zonos | 18.1K | 16.5% | 3 |
| Nov 2025 | Shopify Markets | 8.1K | 7.4% | 4 |
| Nov 2025 | FlavorCloud | 590 | 0.54% | 5 |
| Nov 2025 | Flow Commerce | 320 | 0.29% | 6 |
| Dec 2025 | Global-e | 55.3K | 50% | 1 |
| Dec 2025 | ESW | 33.1K | 29.9% | 2 |
| Dec 2025 | Zonos | 14.8K | 13.4% | 3 |
| Dec 2025 | Shopify Markets | 6.6K | 6% | 4 |
| Dec 2025 | FlavorCloud | 590 | 0.53% | 5 |
| Dec 2025 | Flow Commerce | 260 | 0.23% | 6 |
| Jan 2026 | Global-e | 55.3K | 49.3% | 1 |
| Jan 2026 | ESW | 33.1K | 29.5% | 2 |
| Jan 2026 | Zonos | 14.8K | 13.2% | 3 |
| Jan 2026 | Shopify Markets | 8.1K | 7.2% | 4 |
| Jan 2026 | FlavorCloud | 720 | 0.64% | 5 |
| Jan 2026 | Flow Commerce | 260 | 0.23% | 6 |
| Feb 2026 | Global-e | 44.4K | 43.7% | 1 |
| Feb 2026 | ESW | 33.1K | 32.6% | 2 |
| Feb 2026 | Zonos | 14.8K | 14.6% | 3 |
| Feb 2026 | Shopify Markets | 8.1K | 8% | 4 |
| Feb 2026 | FlavorCloud | 880 | 0.87% | 5 |
| Feb 2026 | Flow Commerce | 260 | 0.26% | 6 |
| Mar 2026 | Global-e | 54.2K | 45.6% | 1 |
| Mar 2026 | ESW | 40.5K | 34.1% | 2 |
| Mar 2026 | Zonos | 14.8K | 12.5% | 3 |
| Mar 2026 | Shopify Markets | 8.1K | 6.8% | 4 |
| Mar 2026 | FlavorCloud | 880 | 0.74% | 5 |
| Mar 2026 | Flow Commerce | 260 | 0.22% | 6 |
| Apr 2026 | Global-e | 49.3K | 46.4% | 1 |
| Apr 2026 | ESW | 33.1K | 31.2% | 2 |
| Apr 2026 | Zonos | 14.8K | 13.9% | 3 |
| Apr 2026 | Shopify Markets | 8.1K | 7.6% | 4 |
| Apr 2026 | FlavorCloud | 590 | 0.56% | 5 |
| Apr 2026 | Flow Commerce | 320 | 0.3% | 6 |
| May 2026 | Global-e | 54.2K | 43% | 1 |
| May 2026 | ESW | 49.5K | 39.3% | 2 |
| May 2026 | Zonos | 14.8K | 11.8% | 3 |
| May 2026 | Shopify Markets | 6.6K | 5.2% | 4 |
| May 2026 | FlavorCloud | 590 | 0.47% | 5 |
| May 2026 | Flow Commerce | 260 | 0.21% | 6 |
| Jun 2026 | Global-e | 49.3K | 44% | 1 |
| Jun 2026 | ESW | 40.5K | 36.2% | 2 |
| Jun 2026 | Zonos | 14.8K | 13.2% | 3 |
| Jun 2026 | Shopify Markets | 6.6K | 5.9% | 4 |
| Jun 2026 | FlavorCloud | 590 | 0.53% | 5 |
| Jun 2026 | Flow Commerce | 210 | 0.19% | 6 |
| Jul 2026 | Global-e | 49.3K | 42.8% | 1 |
| Jul 2026 | ESW | 40.5K | 35.1% | 2 |
| Jul 2026 | Zonos | 18.1K | 15.7% | 3 |
| Jul 2026 | Shopify Markets | 6.6K | 5.7% | 4 |
| Jul 2026 | FlavorCloud | 590 | 0.51% | 5 |
| Jul 2026 | Flow Commerce | 210 | 0.18% | 6 |
| Aug 2026 | Global-e | 44.4K | 43.5% | 1 |
| Aug 2026 | ESW | 33.1K | 32.5% | 2 |
| Aug 2026 | Zonos | 18.1K | 17.7% | 3 |
| Aug 2026 | Shopify Markets | 5.4K | 5.3% | 4 |
| Aug 2026 | FlavorCloud | 720 | 0.71% | 5 |
| Aug 2026 | Flow Commerce | 260 | 0.25% | 6 |
| Sep 2026 | Global-e | 55.3K | 46% | 1 |
| Sep 2026 | ESW | 40.5K | 33.7% | 2 |
| Sep 2026 | Zonos | 18.1K | 15% | 3 |
| Sep 2026 | Shopify Markets | 5.4K | 4.5% | 4 |
| Sep 2026 | FlavorCloud | 720 | 0.6% | 5 |
| Sep 2026 | Flow Commerce | 260 | 0.22% | 6 |

## What is being compared

- **ESW**: Measured on the search term “esw”.
- **FlavorCloud**: Measured on the search term “flavorcloud”.
- **Flow Commerce**: Measured on the search term “flow commerce”.
- **Global-e**: Measured on the search terms “global-e” and “globale”, summed into one figure.
- **Shopify Markets**: Measured on the search term “shopify markets”.
- **Zonos**: Measured on the search term “zonos”.

- [ESW](/demand/global-en/brands/esw)
- [FlavorCloud](/demand/global-en/brands/flavorcloud)
- [Flow Commerce](/demand/global-en/brands/flow-commerce)
- [Global-e](/demand/global-en/brands/global-e)
- [Shopify Markets](/demand/global-en/brands/shopify-markets)
- [Zonos](/demand/global-en/brands/zonos)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cross border commerce platforms worldwide?

In September 2026, Global-e was the most searched among cross border commerce platforms worldwide, with an estimated 55.3K branded searches, 46% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cross border commerce platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cross-border-commerce-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cross-border-commerce-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.