---
title: "CRM platforms: Which brands are most popular in search?"
description: "Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Share of Search among Salesforce, HubSpot, Zoho CRM, Pipedrive, Attio, Microsoft Dynamics 365, monday CRM, Close and Freshsales, the CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/crm-platforms"
publisher: "Brandwave"
---

# CRM platforms: Which brands are most popular in search?

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Share of Search among Salesforce, HubSpot, Zoho CRM, Pipedrive, Attio, Microsoft Dynamics 365, monday CRM, Close and Freshsales, the CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: CRM platforms
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Salesforce, 51.3%

## Which brand is most popular in search among CRM platforms worldwide?

- In August 2026, Salesforce was the most searched among CRM platforms worldwide, with an estimated 2.6M branded searches and 51.3% estimated Share of Search within this set.
- HubSpot is in 2nd place, 22 percentage points behind at 29.3% Share of Search.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide increased from 47.3% to 51.3%.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide decreased from 31.1% to 29.3%.
- Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide decreased from 11.4% to 10.4%.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide decreased from 7% to 5.2%.
- Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide increased from 0.92% to 1.8%.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide peaked at 52.7% in February 2026 and was lowest at 46.5% in November 2025.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide peaked at 31.9% in April 2026 and was lowest at 27.4% in February 2026.
- Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide peaked at 11.4% in November 2025 and was lowest at 8.7% in May 2026.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide peaked at 8.3% in November 2025 and was lowest at 5.2% in August 2026.
- Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide peaked at 2% in July 2026 and was lowest at 0.92% in October 2025.
- Across the 11 months ending August 2026, Microsoft Dynamics 365, monday CRM, Close and Freshsales held steady: their estimated Share of Search among CRM platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Salesforce vs HubSpot: compare search popularity](/demand/global-en/compare/hubspot-vs-salesforce): 51.3% against 29.3% Share of Search.
- [Salesforce vs Zoho CRM: compare search popularity](/demand/global-en/compare/salesforce-vs-zoho-crm): 51.3% against 10.4% Share of Search.
- [Salesforce vs Pipedrive: compare search popularity](/demand/global-en/compare/pipedrive-vs-salesforce): 51.3% against 5.2% Share of Search.
- [HubSpot vs Zoho CRM: compare search popularity](/demand/global-en/compare/hubspot-vs-zoho-crm): 29.3% against 10.4% Share of Search.
- [HubSpot vs Pipedrive: compare search popularity](/demand/global-en/compare/hubspot-vs-pipedrive): 29.3% against 5.2% Share of Search.
- [Zoho CRM vs Pipedrive: compare search popularity](/demand/global-en/compare/pipedrive-vs-zoho-crm): 10.4% against 5.2% Share of Search.

## How did search popularity change for CRM platforms worldwide in August 2026?

- In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.
- In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.
- Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.
- Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
- Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.
- Estimated monthly branded searches for monday CRM worldwide fell 45.1% over 11 measured months, from 43.5K to 23.9K in August 2026.
- Estimated monthly branded searches for Freshsales worldwide fell 32.1% over 11 measured months, from 19.2K to 13K in August 2026.
- Estimated monthly branded searches for Microsoft Dynamics 365 worldwide fell 12.1% over 11 measured months, from 45.9K to 40.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Salesforce | 51.3% | 2.6M | -5.4% | Salesforce |
| 2 | HubSpot | 29.3% | 1.5M | +0.2% | HubSpot |
| 3 | Zoho CRM | 10.4% | 519K | -4.1% | Zoho |
| 4 | Pipedrive | 5.2% | 262K | -19.6% | Pipedrive |
| 5 | Attio | 1.8% | 88.9K | -15.8% | Attio |
| 6 | Microsoft Dynamics 365 | 0.81% | 40.3K | -21.1% | Microsoft |
| 7 | monday CRM | 0.48% | 23.9K | -18.6% | monday.com |
| 8 | Close | 0.44% | 22.2K | -2.2% | Close |
| 9 | Freshsales | 0.26% | 13K | -2.2% | Freshworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salesforce | 2.6M | 47.3% | 1 |
| Oct 2025 | HubSpot | 1.7M | 31.1% | 2 |
| Oct 2025 | Zoho CRM | 631K | 11.4% | 3 |
| Oct 2025 | Pipedrive | 389K | 7% | 4 |
| Oct 2025 | Attio | 51K | 0.92% | 5 |
| Oct 2025 | Microsoft Dynamics 365 | 45.9K | 0.83% | 6 |
| Oct 2025 | monday CRM | 43.5K | 0.78% | 7 |
| Oct 2025 | Close | 19.6K | 0.35% | 8 |
| Oct 2025 | Freshsales | 19.2K | 0.35% | 9 |
| Nov 2025 | Salesforce | 2.2M | 46.5% | 1 |
| Nov 2025 | HubSpot | 1.4M | 30.2% | 2 |
| Nov 2025 | Zoho CRM | 529K | 11.4% | 3 |
| Nov 2025 | Pipedrive | 387K | 8.3% | 4 |
| Nov 2025 | Attio | 49.5K | 1.1% | 5 |
| Nov 2025 | Microsoft Dynamics 365 | 39.5K | 0.85% | 6 |
| Nov 2025 | monday CRM | 36K | 0.78% | 7 |
| Nov 2025 | Freshsales | 19.4K | 0.42% | 8 |
| Nov 2025 | Close | 18.9K | 0.41% | 9 |
| Dec 2025 | Salesforce | 2.2M | 51.2% | 1 |
| Dec 2025 | HubSpot | 1.2M | 27.5% | 2 |
| Dec 2025 | Zoho CRM | 442K | 10.5% | 3 |
| Dec 2025 | Pipedrive | 315K | 7.5% | 4 |
| Dec 2025 | Attio | 49.4K | 1.2% | 5 |
| Dec 2025 | Microsoft Dynamics 365 | 34.5K | 0.82% | 6 |
| Dec 2025 | monday CRM | 29.2K | 0.69% | 7 |
| Dec 2025 | Freshsales | 16K | 0.38% | 8 |
| Dec 2025 | Close | 15.7K | 0.37% | 9 |
| Jan 2026 | Salesforce | 2.6M | 48.1% | 1 |
| Jan 2026 | HubSpot | 1.7M | 31.6% | 2 |
| Jan 2026 | Zoho CRM | 532K | 9.8% | 3 |
| Jan 2026 | Pipedrive | 388K | 7.1% | 4 |
| Jan 2026 | Attio | 60.4K | 1.1% | 5 |
| Jan 2026 | monday CRM | 43K | 0.79% | 6 |
| Jan 2026 | Microsoft Dynamics 365 | 42.1K | 0.77% | 7 |
| Jan 2026 | Close | 22.3K | 0.41% | 8 |
| Jan 2026 | Freshsales | 18.7K | 0.34% | 9 |
| Feb 2026 | Salesforce | 2.8M | 52.7% | 1 |
| Feb 2026 | HubSpot | 1.4M | 27.4% | 2 |
| Feb 2026 | Zoho CRM | 534K | 10.2% | 3 |
| Feb 2026 | Pipedrive | 321K | 6.1% | 4 |
| Feb 2026 | Attio | 73.2K | 1.4% | 5 |
| Feb 2026 | Microsoft Dynamics 365 | 42K | 0.8% | 6 |
| Feb 2026 | monday CRM | 36.1K | 0.69% | 7 |
| Feb 2026 | Close | 19K | 0.36% | 8 |
| Feb 2026 | Freshsales | 18.6K | 0.35% | 9 |
| Mar 2026 | Salesforce | 2.8M | 48.9% | 1 |
| Mar 2026 | HubSpot | 1.8M | 31.3% | 2 |
| Mar 2026 | Zoho CRM | 535K | 9.4% | 3 |
| Mar 2026 | Pipedrive | 389K | 6.8% | 4 |
| Mar 2026 | Attio | 75.6K | 1.3% | 5 |
| Mar 2026 | Microsoft Dynamics 365 | 51.9K | 0.91% | 6 |
| Mar 2026 | monday CRM | 37.7K | 0.66% | 7 |
| Mar 2026 | Close | 23K | 0.4% | 8 |
| Mar 2026 | Freshsales | 19.4K | 0.34% | 9 |
| Apr 2026 | Salesforce | 2.7M | 48.9% | 1 |
| Apr 2026 | HubSpot | 1.7M | 31.9% | 2 |
| Apr 2026 | Zoho CRM | 534K | 9.8% | 3 |
| Apr 2026 | Pipedrive | 318K | 5.8% | 4 |
| Apr 2026 | Attio | 89K | 1.6% | 5 |
| Apr 2026 | Microsoft Dynamics 365 | 39.2K | 0.72% | 6 |
| Apr 2026 | monday CRM | 31.1K | 0.57% | 7 |
| Apr 2026 | Close | 22.3K | 0.41% | 8 |
| Apr 2026 | Freshsales | 16.1K | 0.29% | 9 |
| May 2026 | Salesforce | 2.7M | 52.7% | 1 |
| May 2026 | HubSpot | 1.5M | 28.6% | 2 |
| May 2026 | Zoho CRM | 448K | 8.7% | 3 |
| May 2026 | Pipedrive | 317K | 6.1% | 4 |
| May 2026 | Attio | 88.9K | 1.7% | 5 |
| May 2026 | Microsoft Dynamics 365 | 48K | 0.93% | 6 |
| May 2026 | monday CRM | 30.2K | 0.58% | 7 |
| May 2026 | Close | 22.4K | 0.43% | 8 |
| May 2026 | Freshsales | 16.7K | 0.32% | 9 |
| Jun 2026 | Salesforce | 2.8M | 49.6% | 1 |
| Jun 2026 | HubSpot | 1.8M | 31.2% | 2 |
| Jun 2026 | Zoho CRM | 561K | 9.9% | 3 |
| Jun 2026 | Pipedrive | 319K | 5.6% | 4 |
| Jun 2026 | Attio | 89.8K | 1.6% | 5 |
| Jun 2026 | Microsoft Dynamics 365 | 52.6K | 0.93% | 6 |
| Jun 2026 | monday CRM | 30K | 0.53% | 7 |
| Jun 2026 | Close | 22.7K | 0.4% | 8 |
| Jun 2026 | Freshsales | 14.5K | 0.26% | 9 |
| Jul 2026 | Salesforce | 2.7M | 51.5% | 1 |
| Jul 2026 | HubSpot | 1.5M | 27.8% | 2 |
| Jul 2026 | Zoho CRM | 541K | 10.3% | 3 |
| Jul 2026 | Pipedrive | 325K | 6.2% | 4 |
| Jul 2026 | Attio | 106K | 2% | 5 |
| Jul 2026 | Microsoft Dynamics 365 | 51.1K | 0.97% | 6 |
| Jul 2026 | monday CRM | 29.3K | 0.56% | 7 |
| Jul 2026 | Close | 22.7K | 0.43% | 8 |
| Jul 2026 | Freshsales | 13.3K | 0.25% | 9 |
| Aug 2026 | Salesforce | 2.6M | 51.3% | 1 |
| Aug 2026 | HubSpot | 1.5M | 29.3% | 2 |
| Aug 2026 | Zoho CRM | 519K | 10.4% | 3 |
| Aug 2026 | Pipedrive | 262K | 5.2% | 4 |
| Aug 2026 | Attio | 88.9K | 1.8% | 5 |
| Aug 2026 | Microsoft Dynamics 365 | 40.3K | 0.81% | 6 |
| Aug 2026 | monday CRM | 23.9K | 0.48% | 7 |
| Aug 2026 | Close | 22.2K | 0.44% | 8 |
| Aug 2026 | Freshsales | 13K | 0.26% | 9 |
| Sep 2026 | Attio | — | — | — |
| Sep 2026 | Close | — | — | — |
| Sep 2026 | Freshsales | — | — | — |
| Sep 2026 | HubSpot | — | — | — |
| Sep 2026 | Microsoft Dynamics 365 | — | — | — |
| Sep 2026 | monday CRM | — | — | — |
| Sep 2026 | Pipedrive | — | — | — |
| Sep 2026 | Salesforce | — | — | — |
| Sep 2026 | Zoho CRM | — | — | — |

## What is being compared

- **Attio**: Measured on the search terms “attio”, “attio ai”, “attio app”, “attio apps”, “attio call intelligence”, “attio chrome extension”, “attio crm”, “attio crm pricing”, “attio demo”, “attio desktop app”, “attio download”, “attio extension”, “attio forms”, “attio pricing”, “attio sequences”, “attio workflow” and “attio workflows”, summed into one figure.
- **Close**: Measured on the search terms “close crm”, “close crm pricing”, “Close.com”, “Close.io” and “crm close”, summed into one figure.
- **Freshsales**: Measured on the search terms “crm freshsales”, “fresh sales crm”, “freshsales”, “freshsales app”, “freshsales com”, “freshsales crm”, “freshsales crm pricing”, “freshsales freshworks”, “freshsales io”, “freshsales mobile app”, “freshsales price”, “freshsales pricing”, “freshsales suite”, “freshsales suite pricing”, “freshworks crm”, “freshworks crm pricing” and “freshworks freshsales”, summed into one figure.
- **HubSpot**: Measured on the search terms “cost of hubspot crm”, “crm hub spot”, “crm hubspot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “free crm hubspot”, “free hubspot crm”, “hub spot free”, “hub spot free crm”, “hubspot”, “hubspot account”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot com”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm”, “hubspot crm and sales”, “hubspot crm app”, “hubspot crm cost”, “hubspot crm costs”, “hubspot crm for real estate”, “hubspot crm for sales”, “hubspot crm for small business”, “hubspot crm for startups”, “hubspot crm free”, “hubspot crm free plan”, “hubspot crm free tier”, “hubspot crm free trial”, “hubspot crm free version”, “hubspot crm marketing”, “hubspot crm platform”, “hubspot crm price”, “hubspot crm pricing”, “hubspot crm real estate”, “hubspot crm software”, “hubspot crm system”, “hubspot crm tool”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot for free”, “hubspot for real estate”, “hubspot for small business”, “hubspot forms”, “hubspot free”, “hubspot free account”, “hubspot free crm”, “hubspot free version”, “hubspot landing pages”, “hubspot lead management”, “hubspot marketing”, “hubspot marketing automation”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot pricing”, “hubspot pricing crm”, “hubspot real estate crm”, “hubspot sales”, “hubspot sales crm”, “hubspot sales hub”, “hubspot sales hub pricing”, “hubspot sales hub professional”, “hubspot sales pricing”, “hubspot sales software”, “hubspot service hub”, “hubspot smart crm”, “hubspot starter crm”, “hubspot.com”, “hubspotfree” and “sales crm hubspot”, summed into one figure.
- **Microsoft Dynamics 365**: Measured on the search terms “365 dynamics crm”, “crm dynamics 365”, “crm for dynamics 365”, “crm in dynamics 365”, “dynamics 365 crm”, “dynamics 365 crm pricing”, “dynamics 365 customer insights”, “dynamics 365 customer relationship management”, “dynamics 365 for crm”, “dynamics 365 marketing”, “dynamics 365 sale”, “dynamics 365 sales”, “dynamics 365 sales pricing”, “dynamics crm”, “dynamics crm 365”, “microsoft 365 dynamics crm”, “microsoft crm dynamics 365”, “microsoft dynamics 365 crm”, “microsoft dynamics 365 crm software”, “microsoft dynamics 365 customer relationship management”, “microsoft dynamics 365 for sales”, “microsoft dynamics 365 sales”, “microsoft dynamics 365 sales pricing”, “microsoft dynamics crm”, “microsoft dynamics crm 365”, “ms dynamics 365 crm” and “sales dynamics 365”, summed into one figure.
- **monday CRM**: Measured on the search terms “crm monday”, “crm monday com”, “how much does monday crm cost”, “how much is monday crm”, “monday com crm”, “monday com crm demo”, “monday com crm pricing”, “monday crm”, “monday crm cost”, “monday crm costs”, “monday crm demo”, “monday crm features”, “monday crm for real estate”, “monday crm free”, “monday crm free trial”, “monday crm price”, “monday crm pricing”, “monday crm software”, “monday crm system”, “monday sales crm”, “monday sales crm pricing” and “monday.com CRM”, summed into one figure.
- **Pipedrive**: Measured on the search terms “app pipedrive”, “cost of pipedrive”, “crm pipedrive”, “crm software pipedrive”, “crm system pipedrive”, “pipedrive”, “pipedrive app”, “pipedrive apps”, “pipedrive cost”, “pipedrive costs”, “pipedrive crm”, “pipedrive crm price”, “pipedrive crm pricing”, “pipedrive crm software”, “pipedrive crm system”, “pipedrive crm tool”, “pipedrive mobile app”, “pipedrive price” and “pipedrive pricing”, summed into one figure.
- **Salesforce**: Measured on the search terms “agentforce”, “app salesforce”, “commerce cloud”, “crm analytics salesforce”, “data cloud salesforce”, “experience cloud”, “experience cloud salesforce”, “marketing cloud”, “marketing cloud account engagement”, “sales cloud”, “sales cloud pricing salesforce”, “sales cloud salesforce”, “salesforce”, “salesforce agentforce”, “salesforce app”, “salesforce automation crm”, “salesforce cloud”, “salesforce com”, “salesforce commerce cloud”, “salesforce cost”, “salesforce cpq”, “salesforce crm”, “salesforce crm analytics”, “salesforce crm company”, “salesforce crm free”, “salesforce crm management”, “salesforce crm platform”, “salesforce crm pricing”, “salesforce crm software”, “salesforce crm system”, “salesforce crm tool”, “salesforce customer 360”, “salesforce customer management”, “salesforce customer relationship”, “salesforce customer relationship management”, “salesforce customer relationship management system”, “salesforce data cloud”, “salesforce demo”, “salesforce einstein”, “salesforce enterprise”, “salesforce essentials”, “salesforce experience cloud”, “salesforce financial services cloud”, “salesforce for crm”, “salesforce for small business”, “salesforce for small companies”, “salesforce free trial”, “salesforce health cloud”, “salesforce lead management”, “salesforce marketing cloud”, “salesforce marketing cloud pricing”, “salesforce mobile app”, “salesforce nonprofit cloud”, “salesforce pardot”, “salesforce platform”, “salesforce price”, “salesforce pricing”, “salesforce pricing sales cloud”, “salesforce relationship management”, “salesforce sales”, “salesforce sales cloud”, “salesforce sales cloud crm”, “salesforce sales cloud pricing”, “salesforce service”, “salesforce service cloud”, “salesforce service cloud pricing”, “salesforce software”, “salesforce starter”, “salesforce.com”, “salesforcecpq” and “service cloud”, summed into one figure.
- **Zoho CRM**: Measured on the search terms “app zoho crm”, “bigin by zoho”, “bigin by zoho crm”, “bigin crm”, “bigin crm pricing”, “bigin zoho crm”, “cost of zoho crm”, “cost zoho crm”, “crm zoho”, “crm zoho plus”, “crm zoho price”, “crm zoho pricing”, “customize zoho crm”, “leads zoho crm”, “price of zoho crm”, “pricing of zoho crm”, “pricing zoho crm”, “zoho bigin”, “zoho bigin crm”, “zoho bigin pricing”, “zoho crm”, “zoho crm account”, “zoho crm analytics”, “zoho crm app”, “zoho crm application”, “zoho crm automation”, “zoho crm bigin”, “zoho crm books”, “zoho crm cost”, “zoho crm costing”, “zoho crm costs”, “zoho crm demo”, “zoho crm desktop app”, “zoho crm download”, “zoho crm download for windows”, “zoho crm enterprise”, “zoho crm enterprise pricing”, “zoho crm features”, “zoho crm for nonprofits”, “zoho crm for real estate”, “zoho crm for small business”, “zoho crm for travel agency”, “zoho crm free”, “zoho crm free tier”, “zoho crm leads”, “zoho crm mobile app”, “zoho crm pipeline”, “zoho crm plus”, “zoho crm plus price”, “zoho crm plus pricing”, “zoho crm pricing”, “zoho crm professional”, “zoho crm reporting”, “zoho crm software”, “zoho crm software download”, “zoho crm standard”, “zoho crm tool”, “zoho crm ui”, “zoho crm website”, “zoho crm workflow” and “zohocrm com”, summed into one figure.

- [Attio](/demand/global-en/brands/attio)
- [Close](/demand/global-en/brands/close-crm)
- [Freshsales](/demand/global-en/brands/freshsales)
- [HubSpot](/demand/global-en/brands/hubspot)
- [Microsoft Dynamics 365](/demand/global-en/brands/dynamics-365)
- [monday CRM](/demand/global-en/brands/monday-crm)
- [Pipedrive](/demand/global-en/brands/pipedrive)
- [Salesforce](/demand/global-en/brands/salesforce)
- [Zoho CRM](/demand/global-en/brands/zoho-crm)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among CRM platforms worldwide?

In August 2026, Salesforce was the most searched among CRM platforms worldwide, with an estimated 2.6M branded searches and 51.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "CRM platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/crm-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crm-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.