--- title: "CRM data hygiene platforms: Which brands are most popular in search?" description: "Compare the tools that clean and match CRM records. Share of Search among LeanData, RingLead, Openprise, Insycle and Dedupely, the CRM data hygiene platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/crm-data-hygiene-platforms" publisher: "Brandwave" --- # CRM data hygiene platforms: Which brands are most popular in search? Compare the tools that clean and match CRM records. Share of Search among LeanData, RingLead, Openprise, Insycle and Dedupely, the CRM data hygiene platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: CRM data hygiene platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: LeanData, 53.5% ## Which brand is most popular in search among CRM data hygiene platforms worldwide? - In August 2026, LeanData was the most searched among CRM data hygiene platforms worldwide, with an estimated 3.6K branded searches and 53.5% estimated Share of Search within this set. - RingLead is in 2nd place, 34.4 percentage points behind at 19.1% Share of Search. - Across the 11 months ending August 2026, LeanData’s estimated Share of Search among CRM data hygiene platforms worldwide increased from 49.7% to 53.5%. - Across the 11 months ending August 2026, RingLead’s estimated Share of Search among CRM data hygiene platforms worldwide increased from 17.9% to 19.1%. - Across the 11 months ending August 2026, Openprise’s estimated Share of Search among CRM data hygiene platforms worldwide increased from 11.2% to 12.9%. - Across the 11 months ending August 2026, Insycle’s estimated Share of Search among CRM data hygiene platforms worldwide decreased from 14.6% to 8.7%. - Across the 11 months ending August 2026, Dedupely’s estimated Share of Search among CRM data hygiene platforms worldwide decreased from 6.6% to 5.7%. - Across the 11 months ending August 2026, LeanData’s estimated Share of Search among CRM data hygiene platforms worldwide peaked at 61.1% in May 2026 and was lowest at 45.4% in January 2026. - Across the 11 months ending August 2026, RingLead’s estimated Share of Search among CRM data hygiene platforms worldwide peaked at 19.1% in August 2026 and was lowest at 13.3% in June 2026. - Across the 11 months ending August 2026, Openprise’s estimated Share of Search among CRM data hygiene platforms worldwide peaked at 20% in January 2026 and was lowest at 8.8% in December 2025. - Across the 11 months ending August 2026, Insycle’s estimated Share of Search among CRM data hygiene platforms worldwide peaked at 16.9% in November 2025 and was lowest at 8.7% in August 2026. - Across the 11 months ending August 2026, Dedupely’s estimated Share of Search among CRM data hygiene platforms worldwide peaked at 8.5% in April 2026 and was lowest at 5.4% in May 2026. - Across the 11 months ending August 2026, Openprise rose from 4th to 3rd among CRM data hygiene platforms worldwide. - Across the 11 months ending August 2026, Insycle fell from 3rd to 4th among CRM data hygiene platforms worldwide. ## Compare search popularity between leading brands - [LeanData vs RingLead: compare search popularity](/demand/global-en/compare/leandata-vs-ringlead): 53.5% against 19.1% Share of Search. - [LeanData vs Openprise: compare search popularity](/demand/global-en/compare/leandata-vs-openprise): 53.5% against 12.9% Share of Search. - [LeanData vs Insycle: compare search popularity](/demand/global-en/compare/insycle-vs-leandata): 53.5% against 8.7% Share of Search. - [LeanData vs Dedupely: compare search popularity](/demand/global-en/compare/dedupely-vs-leandata): 53.5% against 5.7% Share of Search. - [RingLead vs Openprise: compare search popularity](/demand/global-en/compare/openprise-vs-ringlead): 19.1% against 12.9% Share of Search. - [RingLead vs Insycle: compare search popularity](/demand/global-en/compare/insycle-vs-ringlead): 19.1% against 8.7% Share of Search. - [RingLead vs Dedupely: compare search popularity](/demand/global-en/compare/dedupely-vs-ringlead): 19.1% against 5.7% Share of Search. - [Openprise vs Insycle: compare search popularity](/demand/global-en/compare/insycle-vs-openprise): 12.9% against 8.7% Share of Search. - [Openprise vs Dedupely: compare search popularity](/demand/global-en/compare/dedupely-vs-openprise): 12.9% against 5.7% Share of Search. - [Insycle vs Dedupely: compare search popularity](/demand/global-en/compare/dedupely-vs-insycle): 8.7% against 5.7% Share of Search. ## How did search popularity change for CRM data hygiene platforms worldwide in August 2026? - In August 2026, Openprise overtook Insycle to rank 3rd among CRM data hygiene platforms worldwide, at 12.9%. - In August 2026, RingLead gained estimated Share of Search among CRM data hygiene platforms worldwide, from 15.5% to 19.1%. - In August 2026, LeanData lost estimated Share of Search among CRM data hygiene platforms worldwide, from 56.3% to 53.5%. - In August 2026, Insycle lost estimated Share of Search among CRM data hygiene platforms worldwide, from 11.1% to 8.7%. - Estimated monthly branded searches for Dedupely worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LeanData | 53.5% | 3.6K | 0.0% | LeanData | | 2 | RingLead | 19.1% | 1.3K | +30.0% | RingLead | | 3 | Openprise | 12.9% | 880 | +22.2% | Openprise | | 4 | Insycle | 8.7% | 590 | -18.1% | Insycle | | 5 | Dedupely | 5.7% | 390 | 0.0% | Dedupely | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LeanData | 4.4K | 49.7% | 1 | | Oct 2025 | RingLead | 1.6K | 17.9% | 2 | | Oct 2025 | Insycle | 1.3K | 14.6% | 3 | | Oct 2025 | Openprise | 1K | 11.2% | 4 | | Oct 2025 | Dedupely | 590 | 6.6% | 5 | | Nov 2025 | LeanData | 3.6K | 47.1% | 1 | | Nov 2025 | Insycle | 1.3K | 16.9% | 2 | | Nov 2025 | RingLead | 1.3K | 16.9% | 3 | | Nov 2025 | Openprise | 880 | 11.4% | 4 | | Nov 2025 | Dedupely | 590 | 7.7% | 5 | | Dec 2025 | LeanData | 3.6K | 54.2% | 1 | | Dec 2025 | Insycle | 1K | 14.9% | 2 | | Dec 2025 | RingLead | 1K | 14.9% | 3 | | Dec 2025 | Openprise | 590 | 8.8% | 4 | | Dec 2025 | Dedupely | 480 | 7.2% | 5 | | Jan 2026 | LeanData | 3.6K | 45.4% | 1 | | Jan 2026 | Openprise | 1.6K | 20% | 2 | | Jan 2026 | RingLead | 1.3K | 16.3% | 3 | | Jan 2026 | Insycle | 880 | 11% | 4 | | Jan 2026 | Dedupely | 590 | 7.4% | 5 | | Feb 2026 | LeanData | 3.6K | 49.9% | 1 | | Feb 2026 | RingLead | 1.3K | 17.9% | 2 | | Feb 2026 | Insycle | 880 | 12.1% | 3 | | Feb 2026 | Openprise | 880 | 12.1% | 4 | | Feb 2026 | Dedupely | 590 | 8.1% | 5 | | Mar 2026 | LeanData | 4.5K | 52.4% | 1 | | Mar 2026 | RingLead | 1.6K | 18.7% | 2 | | Mar 2026 | Openprise | 1K | 11.7% | 3 | | Mar 2026 | Insycle | 880 | 10.3% | 4 | | Mar 2026 | Dedupely | 590 | 6.9% | 5 | | Apr 2026 | LeanData | 3.6K | 52.2% | 1 | | Apr 2026 | RingLead | 1.3K | 18.7% | 2 | | Apr 2026 | Insycle | 720 | 10.3% | 3 | | Apr 2026 | Openprise | 720 | 10.3% | 4 | | Apr 2026 | Dedupely | 590 | 8.5% | 5 | | May 2026 | LeanData | 4.4K | 61.1% | 1 | | May 2026 | RingLead | 1K | 13.8% | 2 | | May 2026 | Insycle | 720 | 9.9% | 3 | | May 2026 | Openprise | 720 | 9.9% | 4 | | May 2026 | Dedupely | 390 | 5.4% | 5 | | Jun 2026 | LeanData | 4.4K | 58.9% | 1 | | Jun 2026 | RingLead | 1K | 13.3% | 2 | | Jun 2026 | Openprise | 880 | 11.7% | 3 | | Jun 2026 | Insycle | 720 | 9.6% | 4 | | Jun 2026 | Dedupely | 480 | 6.4% | 5 | | Jul 2026 | LeanData | 3.6K | 56.3% | 1 | | Jul 2026 | RingLead | 1K | 15.5% | 2 | | Jul 2026 | Insycle | 720 | 11.1% | 3 | | Jul 2026 | Openprise | 720 | 11.1% | 4 | | Jul 2026 | Dedupely | 390 | 6% | 5 | | Aug 2026 | LeanData | 3.6K | 53.5% | 1 | | Aug 2026 | RingLead | 1.3K | 19.1% | 2 | | Aug 2026 | Openprise | 880 | 12.9% | 3 | | Aug 2026 | Insycle | 590 | 8.7% | 4 | | Aug 2026 | Dedupely | 390 | 5.7% | 5 | | Sep 2026 | Dedupely | — | — | — | | Sep 2026 | Insycle | — | — | — | | Sep 2026 | LeanData | — | — | — | | Sep 2026 | Openprise | — | — | — | | Sep 2026 | RingLead | — | — | — | ## What is being compared - **Dedupely**: Measured on the search term “dedupely”. - **Insycle**: Measured on the search term “insycle”. - **LeanData**: Measured on the search terms “leandata”, “leandata com” and “leandata lead routing”, summed into one figure. - **Openprise**: Measured on the search term “openprise”. - **RingLead**: Measured on the search term “ringlead”. - [Dedupely](/demand/global-en/brands/dedupely) - [Insycle](/demand/global-en/brands/insycle) - [LeanData](/demand/global-en/brands/leandata) - [Openprise](/demand/global-en/brands/openprise) - [RingLead](/demand/global-en/brands/ringlead) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among CRM data hygiene platforms worldwide? In August 2026, LeanData was the most searched among CRM data hygiene platforms worldwide, with an estimated 3.6K branded searches and 53.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "CRM data hygiene platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/crm-data-hygiene-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crm-data-hygiene-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.