---
title: "ASICS vs New Balance: Which is more popular by branded search?"
description: "Which is more popular in search, ASICS or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-shoes/compare/asics-vs-new-balance"
publisher: "Brandwave"
---

# ASICS vs New Balance: Which is more popular by branded search?

Which is more popular in search, ASICS or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASICS and New Balance
- **Competitive set**: Cricket shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **ASICS Share of Search**: 18.5%
- **New Balance Share of Search**: 25.7%

## Which is more popular in search, ASICS or New Balance?

- In August 2026, New Balance had more branded searches than ASICS among cricket shoes worldwide. New Balance was estimated to have 13.6M branded searches compared to ASICS’s 9.8M, and held a 25.7% Share of Search versus ASICS’s 18.5%.
- New Balance was ahead of ASICS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide moved from 17% to 18.5%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide moved from 29.9% to 25.7%, and its estimated monthly branded searches held steady at 13.6M.

## How did search popularity change for cricket shoes worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.
- In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.

## Month by month

| Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | New Balance estimated searches | New Balance Share of Search | New Balance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.8M | 17% | 3 | 13.6M | 29.9% | 2 |
| Nov 2025 | 7.9M | 13.5% | 4 | 16.6M | 28.3% | 2 |
| Dec 2025 | 8M | 16.1% | 3 | 13.6M | 27.5% | 2 |
| Jan 2026 | 7.8M | 18.2% | 3 | 11.1M | 25.8% | 2 |
| Feb 2026 | 6.5M | 15.6% | 4 | 11.1M | 26.6% | 2 |
| Mar 2026 | 8M | 15.7% | 4 | 13.6M | 26.5% | 2 |
| Apr 2026 | 8M | 16.9% | 4 | 13.6M | 28.7% | 2 |
| May 2026 | 8.1M | 15.2% | 4 | 11.1M | 20.8% | 3 |
| Jun 2026 | 7.9M | 16.7% | 3 | 11.1M | 23.7% | 2 |
| Jul 2026 | 8.2M | 17.3% | 3 | 11.1M | 23.5% | 2 |
| Aug 2026 | 9.8M | 18.5% | 3 | 13.6M | 25.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **New Balance**: Measured on the search term “new balance”.

- [ASICS profile](/demand/global-en/brands/asics)
- [New Balance profile](/demand/global-en/brands/new-balance)
- [All cricket shoes worldwide](/demand/global-en/categories/cricket-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASICS or New Balance?

In August 2026, New Balance had more branded searches than ASICS among cricket shoes worldwide. New Balance was estimated to have 13.6M branded searches compared to ASICS’s 9.8M, and held a 25.7% Share of Search versus ASICS’s 18.5%.

## Cite this page

Brandwave. "ASICS vs New Balance: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/cricket-shoes/compare/asics-vs-new-balance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-shoes/compare/asics-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.