---
title: "Adidas vs ASICS: Which is searched more?"
description: "Which is more popular in search, Adidas or ASICS? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-shoes/compare/adidas-vs-asics"
publisher: "Brandwave"
---

# Adidas vs ASICS: Which is searched more?

Which is more popular in search, Adidas or ASICS? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and ASICS
- **Competitive set**: Cricket shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 38.5%
- **ASICS Share of Search**: 18.5%

## Which is more popular in search, Adidas or ASICS?

- In August 2026, Adidas had more branded searches than ASICS among cricket shoes worldwide. Adidas was estimated to have 20.4M branded searches compared to ASICS’s 9.8M, and held a 38.5% Share of Search versus ASICS’s 18.5%.
- Adidas was ahead of ASICS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide moved from 36.5% to 38.5%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide moved from 17% to 18.5%, and its estimated monthly branded searches moved from 7.8M to 9.8M.

## How did search popularity change for cricket shoes worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.
- In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | ASICS estimated searches | ASICS Share of Search | ASICS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 36.5% | 1 | 7.8M | 17% | 3 |
| Nov 2025 | 24.9M | 42.5% | 1 | 7.9M | 13.5% | 4 |
| Dec 2025 | 20.4M | 41.2% | 1 | 8M | 16.1% | 3 |
| Jan 2026 | 16.6M | 38.5% | 1 | 7.8M | 18.2% | 3 |
| Feb 2026 | 16.6M | 39.7% | 1 | 6.5M | 15.6% | 4 |
| Mar 2026 | 20.4M | 39.8% | 1 | 8M | 15.7% | 4 |
| Apr 2026 | 16.6M | 35% | 1 | 8M | 16.9% | 4 |
| May 2026 | 20.4M | 38.3% | 1 | 8.1M | 15.2% | 4 |
| Jun 2026 | 20.4M | 43.5% | 1 | 7.9M | 16.7% | 3 |
| Jul 2026 | 20.4M | 43.2% | 1 | 8.2M | 17.3% | 3 |
| Aug 2026 | 20.4M | 38.5% | 1 | 9.8M | 18.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and ASICS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.

- [Adidas profile](/demand/global-en/brands/adidas)
- [ASICS profile](/demand/global-en/brands/asics)
- [All cricket shoes worldwide](/demand/global-en/categories/cricket-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or ASICS?

In August 2026, Adidas had more branded searches than ASICS among cricket shoes worldwide. Adidas was estimated to have 20.4M branded searches compared to ASICS’s 9.8M, and held a 38.5% Share of Search versus ASICS’s 18.5%.

## Cite this page

Brandwave. "Adidas vs ASICS: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cricket-shoes/compare/adidas-vs-asics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-shoes/compare/adidas-vs-asics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.