---
title: "Cricket shoes: Which brands are most popular in search?"
description: "Compare the cricket shoes people buy. Share of Search among Adidas, New Balance, ASICS, Puma, Gray-Nicolls and Kookaburra, the cricket shoes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-shoes"
publisher: "Brandwave"
---

# Cricket shoes: Which brands are most popular in search?

Compare the cricket shoes people buy. Share of Search among Adidas, New Balance, ASICS, Puma, Gray-Nicolls and Kookaburra, the cricket shoes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cricket shoes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adidas, 38.5%

## Which brand is most popular in search among cricket shoes worldwide?

- In August 2026, Adidas was the most searched among cricket shoes worldwide, with an estimated 20.4M branded searches and 38.5% estimated Share of Search within this set.
- New Balance is in 2nd place, 12.8 percentage points behind at 25.7% Share of Search.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide increased from 36.5% to 38.5%.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide decreased from 29.9% to 25.7%.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide increased from 17% to 18.5%.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among cricket shoes worldwide increased from 16.4% to 17.2%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide peaked at 43.5% in June 2026 and was lowest at 35% in April 2026.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide peaked at 29.9% in October 2025 and was lowest at 20.8% in May 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide peaked at 18.5% in August 2026 and was lowest at 13.5% in November 2025.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among cricket shoes worldwide peaked at 25.5% in May 2026 and was lowest at 15.1% in December 2025.
- Across the 11 months ending August 2026, Gray-Nicolls and Kookaburra held steady: their estimated Share of Search among cricket shoes worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adidas vs New Balance: compare search popularity](/demand/global-en/compare/adidas-vs-new-balance): 38.5% against 25.7% Share of Search.
- [Adidas vs ASICS: compare search popularity](/demand/global-en/compare/adidas-vs-asics): 38.5% against 18.5% Share of Search.
- [Adidas vs Puma: compare search popularity](/demand/global-en/compare/adidas-vs-puma): 38.5% against 17.2% Share of Search.
- [New Balance vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-new-balance): 25.7% against 18.5% Share of Search.
- [New Balance vs Puma: compare search popularity](/demand/global-en/compare/new-balance-vs-puma): 25.7% against 17.2% Share of Search.
- [ASICS vs Puma: compare search popularity](/demand/global-en/compare/asics-vs-puma): 18.5% against 17.2% Share of Search.

## How did search popularity change for cricket shoes worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.
- In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%.
- In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.
- In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%.
- Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adidas | 38.5% | 20.4M | 0.0% | Adidas |
| 2 | New Balance | 25.7% | 13.6M | +22.5% | New Balance |
| 3 | ASICS | 18.5% | 9.8M | +20.4% | ASICS |
| 4 | Puma | 17.2% | 9.1M | +22.2% | Puma |
| 5 | Gray-Nicolls | 0.05% | 27.1K | 0.0% | Gray-Nicolls |
| 6 | Kookaburra | 0.05% | 27.1K | 0.0% | Kookaburra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adidas | 16.6M | 36.5% | 1 |
| Oct 2025 | New Balance | 13.6M | 29.9% | 2 |
| Oct 2025 | ASICS | 7.8M | 17% | 3 |
| Oct 2025 | Puma | 7.5M | 16.4% | 4 |
| Oct 2025 | Gray-Nicolls | 33.1K | 0.07% | 5 |
| Oct 2025 | Kookaburra | 27.1K | 0.06% | 6 |
| Nov 2025 | Adidas | 24.9M | 42.5% | 1 |
| Nov 2025 | New Balance | 16.6M | 28.3% | 2 |
| Nov 2025 | Puma | 9.1M | 15.6% | 3 |
| Nov 2025 | ASICS | 7.9M | 13.5% | 4 |
| Nov 2025 | Gray-Nicolls | 40.5K | 0.07% | 5 |
| Nov 2025 | Kookaburra | 33.1K | 0.06% | 6 |
| Dec 2025 | Adidas | 20.4M | 41.2% | 1 |
| Dec 2025 | New Balance | 13.6M | 27.5% | 2 |
| Dec 2025 | ASICS | 8M | 16.1% | 3 |
| Dec 2025 | Puma | 7.5M | 15.1% | 4 |
| Dec 2025 | Gray-Nicolls | 40.5K | 0.08% | 5 |
| Dec 2025 | Kookaburra | 33.1K | 0.07% | 6 |
| Jan 2026 | Adidas | 16.6M | 38.5% | 1 |
| Jan 2026 | New Balance | 11.1M | 25.8% | 2 |
| Jan 2026 | ASICS | 7.8M | 18.2% | 3 |
| Jan 2026 | Puma | 7.5M | 17.4% | 4 |
| Jan 2026 | Gray-Nicolls | 40.5K | 0.09% | 5 |
| Jan 2026 | Kookaburra | 33.1K | 0.08% | 6 |
| Feb 2026 | Adidas | 16.6M | 39.7% | 1 |
| Feb 2026 | New Balance | 11.1M | 26.6% | 2 |
| Feb 2026 | Puma | 7.5M | 17.9% | 3 |
| Feb 2026 | ASICS | 6.5M | 15.6% | 4 |
| Feb 2026 | Gray-Nicolls | 40.5K | 0.1% | 5 |
| Feb 2026 | Kookaburra | 33.1K | 0.08% | 6 |
| Mar 2026 | Adidas | 20.4M | 39.8% | 1 |
| Mar 2026 | New Balance | 13.6M | 26.5% | 2 |
| Mar 2026 | Puma | 9.1M | 17.8% | 3 |
| Mar 2026 | ASICS | 8M | 15.7% | 4 |
| Mar 2026 | Kookaburra | 49.5K | 0.1% | 5 |
| Mar 2026 | Gray-Nicolls | 40.5K | 0.08% | 6 |
| Apr 2026 | Adidas | 16.6M | 35% | 1 |
| Apr 2026 | New Balance | 13.6M | 28.7% | 2 |
| Apr 2026 | Puma | 9.1M | 19.3% | 3 |
| Apr 2026 | ASICS | 8M | 16.9% | 4 |
| Apr 2026 | Gray-Nicolls | 49.5K | 0.1% | 5 |
| Apr 2026 | Kookaburra | 49.5K | 0.1% | 6 |
| May 2026 | Adidas | 20.4M | 38.3% | 1 |
| May 2026 | Puma | 13.6M | 25.5% | 2 |
| May 2026 | New Balance | 11.1M | 20.8% | 3 |
| May 2026 | ASICS | 8.1M | 15.2% | 4 |
| May 2026 | Kookaburra | 60.5K | 0.11% | 5 |
| May 2026 | Gray-Nicolls | 49.5K | 0.09% | 6 |
| Jun 2026 | Adidas | 20.4M | 43.5% | 1 |
| Jun 2026 | New Balance | 11.1M | 23.7% | 2 |
| Jun 2026 | ASICS | 7.9M | 16.7% | 3 |
| Jun 2026 | Puma | 7.5M | 15.9% | 4 |
| Jun 2026 | Gray-Nicolls | 40.5K | 0.09% | 5 |
| Jun 2026 | Kookaburra | 40.5K | 0.09% | 6 |
| Jul 2026 | Adidas | 20.4M | 43.2% | 1 |
| Jul 2026 | New Balance | 11.1M | 23.5% | 2 |
| Jul 2026 | ASICS | 8.2M | 17.3% | 3 |
| Jul 2026 | Puma | 7.5M | 15.9% | 4 |
| Jul 2026 | Gray-Nicolls | 27.1K | 0.06% | 5 |
| Jul 2026 | Kookaburra | 27.1K | 0.06% | 6 |
| Aug 2026 | Adidas | 20.4M | 38.5% | 1 |
| Aug 2026 | New Balance | 13.6M | 25.7% | 2 |
| Aug 2026 | ASICS | 9.8M | 18.5% | 3 |
| Aug 2026 | Puma | 9.1M | 17.2% | 4 |
| Aug 2026 | Gray-Nicolls | 27.1K | 0.05% | 5 |
| Aug 2026 | Kookaburra | 27.1K | 0.05% | 6 |
| Sep 2026 | Adidas | — | — | — |
| Sep 2026 | ASICS | — | — | — |
| Sep 2026 | Gray-Nicolls | — | — | — |
| Sep 2026 | Kookaburra | — | — | — |
| Sep 2026 | New Balance | — | — | — |
| Sep 2026 | Puma | — | — | — |

## What is being compared

- **Adidas**: Measured on the search term “adidas”.
- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **Kookaburra**: Measured on the search term “kookaburra bat”.
- **New Balance**: Measured on the search term “new balance”.
- **Puma**: Measured on the search term “puma”.

- [Adidas](/demand/global-en/brands/adidas)
- [ASICS](/demand/global-en/brands/asics)
- [Gray-Nicolls](/demand/global-en/brands/gray-nicolls)
- [Kookaburra](/demand/global-en/brands/kookaburra)
- [New Balance](/demand/global-en/brands/new-balance)
- [Puma](/demand/global-en/brands/puma)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cricket shoes worldwide?

In August 2026, Adidas was the most searched among cricket shoes worldwide, with an estimated 20.4M branded searches and 38.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cricket shoes: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cricket-shoes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.