---
title: "Gray-Nicolls vs Kookaburra: Which is more popular by branded search?"
description: "Which is more popular in search, Gray-Nicolls or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Cricket pads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-pads/compare/gray-nicolls-vs-kookaburra"
publisher: "Brandwave"
---

# Gray-Nicolls vs Kookaburra: Which is more popular by branded search?

Which is more popular in search, Gray-Nicolls or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Cricket pads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gray-Nicolls and Kookaburra
- **Competitive set**: Cricket pads
- **Market**: Global
- **Month measured**: Aug 2026
- **Gray-Nicolls Share of Search**: 0.2%
- **Kookaburra Share of Search**: 0.2%

## Which is more popular in search, Gray-Nicolls or Kookaburra?

- In August 2026, Gray-Nicolls and Kookaburra were level on Share of Search among cricket pads worldwide, with an estimated 27.1K branded searches each, at 0.2% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Kookaburra took it in March 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket pads worldwide moved from 0.24% to 0.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket pads worldwide held steady at 0.2%, and its estimated monthly branded searches held steady at 27.1K.

## How did search popularity change for cricket pads worldwide in August 2026?

- Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | Kookaburra estimated searches | Kookaburra Share of Search | Kookaburra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.24% | 2 | 27.1K | 0.2% | 3 |
| Nov 2025 | 40.5K | 0.24% | 2 | 33.1K | 0.2% | 3 |
| Dec 2025 | 40.5K | 0.3% | 2 | 33.1K | 0.24% | 3 |
| Jan 2026 | 40.5K | 0.36% | 2 | 33.1K | 0.3% | 3 |
| Feb 2026 | 40.5K | 0.36% | 2 | 33.1K | 0.3% | 3 |
| Mar 2026 | 40.5K | 0.3% | 3 | 49.5K | 0.36% | 2 |
| Apr 2026 | 49.5K | 0.36% | 2 | 49.5K | 0.36% | 3 |
| May 2026 | 49.5K | 0.44% | 3 | 60.5K | 0.54% | 2 |
| Jun 2026 | 40.5K | 0.36% | 2 | 40.5K | 0.36% | 3 |
| Jul 2026 | 27.1K | 0.24% | 2 | 27.1K | 0.24% | 3 |
| Aug 2026 | 27.1K | 0.2% | 2 | 27.1K | 0.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **Kookaburra**: Measured on the search term “kookaburra bat”.

- [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls)
- [Kookaburra profile](/demand/global-en/brands/kookaburra)
- [All cricket pads worldwide](/demand/global-en/categories/cricket-pads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gray-Nicolls or Kookaburra?

In August 2026, Gray-Nicolls and Kookaburra were level on Share of Search among cricket pads worldwide, with an estimated 27.1K branded searches each, at 0.2% estimated Share of Search each.

## Cite this page

Brandwave. "Gray-Nicolls vs Kookaburra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/cricket-pads/compare/gray-nicolls-vs-kookaburra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-pads/compare/gray-nicolls-vs-kookaburra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.