---
title: "Cricket pads: Which brands are most popular in search?"
description: "Compare the cricket pads shoppers choose between. Share of Search among New Balance, Gray-Nicolls, Kookaburra, SG, DSC and Gunn & Moore, the cricket pads Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-pads"
publisher: "Brandwave"
---

# Cricket pads: Which brands are most popular in search?

Compare the cricket pads shoppers choose between. Share of Search among New Balance, Gray-Nicolls, Kookaburra, SG, DSC and Gunn & Moore, the cricket pads Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cricket pads
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: New Balance, 99.5%

## Which brand is most popular in search among cricket pads worldwide?

- In August 2026, New Balance was the most searched among cricket pads worldwide, with an estimated 13.6M branded searches and 99.5% estimated Share of Search within this set.
- Gray-Nicolls is in 2nd place, 99.3 percentage points behind at 0.2% Share of Search.
- Across the 11 months ending August 2026, New Balance, Gray-Nicolls, Kookaburra, SG, DSC and Gunn & Moore held steady: their estimated Share of Search among cricket pads worldwide each moved less than 0.5 percentage points.

## How did search popularity change for cricket pads worldwide in August 2026?

- New Balance’s estimated Share of Search among cricket pads worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026.
- Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | New Balance | 99.5% | 13.6M | +22.5% | New Balance |
| 2 | Gray-Nicolls | 0.2% | 27.1K | 0.0% | Gray-Nicolls |
| 3 | Kookaburra | 0.2% | 27.1K | 0.0% | Kookaburra |
| 4 | SG | 0.07% | 9.9K | 0.0% | SG |
| 5 | DSC | 0.03% | 3.6K | 0.0% | DSC |
| 6 | Gunn & Moore | 0.03% | 3.6K | 0.0% | Gunn & Moore |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Balance | 13.6M | 99.4% | 1 |
| Oct 2025 | Gray-Nicolls | 33.1K | 0.24% | 2 |
| Oct 2025 | Kookaburra | 27.1K | 0.2% | 3 |
| Oct 2025 | SG | 8.1K | 0.06% | 4 |
| Oct 2025 | DSC | 5.4K | 0.04% | 5 |
| Oct 2025 | Gunn & Moore | 2.9K | 0.02% | 6 |
| Nov 2025 | New Balance | 16.6M | 99.4% | 1 |
| Nov 2025 | Gray-Nicolls | 40.5K | 0.24% | 2 |
| Nov 2025 | Kookaburra | 33.1K | 0.2% | 3 |
| Nov 2025 | SG | 9.9K | 0.06% | 4 |
| Nov 2025 | DSC | 6.6K | 0.04% | 5 |
| Nov 2025 | Gunn & Moore | 4.4K | 0.03% | 6 |
| Dec 2025 | New Balance | 13.6M | 99.3% | 1 |
| Dec 2025 | Gray-Nicolls | 40.5K | 0.3% | 2 |
| Dec 2025 | Kookaburra | 33.1K | 0.24% | 3 |
| Dec 2025 | SG | 9.9K | 0.07% | 4 |
| Dec 2025 | DSC | 6.6K | 0.05% | 5 |
| Dec 2025 | Gunn & Moore | 3.6K | 0.03% | 6 |
| Jan 2026 | New Balance | 11.1M | 99.1% | 1 |
| Jan 2026 | Gray-Nicolls | 40.5K | 0.36% | 2 |
| Jan 2026 | Kookaburra | 33.1K | 0.3% | 3 |
| Jan 2026 | SG | 12.1K | 0.11% | 4 |
| Jan 2026 | DSC | 6.6K | 0.06% | 5 |
| Jan 2026 | Gunn & Moore | 3.6K | 0.03% | 6 |
| Feb 2026 | New Balance | 11.1M | 99.2% | 1 |
| Feb 2026 | Gray-Nicolls | 40.5K | 0.36% | 2 |
| Feb 2026 | Kookaburra | 33.1K | 0.3% | 3 |
| Feb 2026 | SG | 9.9K | 0.09% | 4 |
| Feb 2026 | DSC | 6.6K | 0.06% | 5 |
| Feb 2026 | Gunn & Moore | 3.6K | 0.03% | 6 |
| Mar 2026 | New Balance | 13.6M | 99.2% | 1 |
| Mar 2026 | Kookaburra | 49.5K | 0.36% | 2 |
| Mar 2026 | Gray-Nicolls | 40.5K | 0.3% | 3 |
| Mar 2026 | SG | 12.1K | 0.09% | 4 |
| Mar 2026 | DSC | 6.6K | 0.05% | 5 |
| Mar 2026 | Gunn & Moore | 4.4K | 0.03% | 6 |
| Apr 2026 | New Balance | 13.6M | 99.1% | 1 |
| Apr 2026 | Gray-Nicolls | 49.5K | 0.36% | 2 |
| Apr 2026 | Kookaburra | 49.5K | 0.36% | 3 |
| Apr 2026 | SG | 12.1K | 0.09% | 4 |
| Apr 2026 | DSC | 5.4K | 0.04% | 5 |
| Apr 2026 | Gunn & Moore | 4.4K | 0.03% | 6 |
| May 2026 | New Balance | 11.1M | 98.8% | 1 |
| May 2026 | Kookaburra | 60.5K | 0.54% | 2 |
| May 2026 | Gray-Nicolls | 49.5K | 0.44% | 3 |
| May 2026 | SG | 14.8K | 0.13% | 4 |
| May 2026 | DSC | 5.4K | 0.05% | 5 |
| May 2026 | Gunn & Moore | 5.4K | 0.05% | 6 |
| Jun 2026 | New Balance | 11.1M | 99.1% | 1 |
| Jun 2026 | Gray-Nicolls | 40.5K | 0.36% | 2 |
| Jun 2026 | Kookaburra | 40.5K | 0.36% | 3 |
| Jun 2026 | SG | 12.1K | 0.11% | 4 |
| Jun 2026 | Gunn & Moore | 5.4K | 0.05% | 5 |
| Jun 2026 | DSC | 4.4K | 0.04% | 6 |
| Jul 2026 | New Balance | 11.1M | 99.4% | 1 |
| Jul 2026 | Gray-Nicolls | 27.1K | 0.24% | 2 |
| Jul 2026 | Kookaburra | 27.1K | 0.24% | 3 |
| Jul 2026 | SG | 9.9K | 0.09% | 4 |
| Jul 2026 | DSC | 3.6K | 0.03% | 5 |
| Jul 2026 | Gunn & Moore | 3.6K | 0.03% | 6 |
| Aug 2026 | New Balance | 13.6M | 99.5% | 1 |
| Aug 2026 | Gray-Nicolls | 27.1K | 0.2% | 2 |
| Aug 2026 | Kookaburra | 27.1K | 0.2% | 3 |
| Aug 2026 | SG | 9.9K | 0.07% | 4 |
| Aug 2026 | DSC | 3.6K | 0.03% | 5 |
| Aug 2026 | Gunn & Moore | 3.6K | 0.03% | 6 |
| Sep 2026 | DSC | — | — | — |
| Sep 2026 | Gray-Nicolls | — | — | — |
| Sep 2026 | Gunn & Moore | — | — | — |
| Sep 2026 | Kookaburra | — | — | — |
| Sep 2026 | New Balance | — | — | — |
| Sep 2026 | SG | — | — | — |

## What is being compared

- **DSC**: Measured on the search term “dsc cricket”.
- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **Gunn & Moore**: Measured on the search term “gm cricket”.
- **Kookaburra**: Measured on the search term “kookaburra bat”.
- **New Balance**: Measured on the search term “new balance”.
- **SG**: Measured on the search term “sg cricket”.

- [DSC](/demand/global-en/brands/dsc)
- [Gray-Nicolls](/demand/global-en/brands/gray-nicolls)
- [Gunn & Moore](/demand/global-en/brands/gunn-and-moore)
- [Kookaburra](/demand/global-en/brands/kookaburra)
- [New Balance](/demand/global-en/brands/new-balance)
- [SG](/demand/global-en/brands/sg-cricket)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cricket pads worldwide?

In August 2026, New Balance was the most searched among cricket pads worldwide, with an estimated 13.6M branded searches and 99.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cricket pads: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cricket-pads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-pads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.