---
title: "Cricket helmets: Which brands are most popular in search?"
description: "Compare the cricket helmets shoppers choose between. Share of Search among Kookaburra, SG, Gunn & Moore, Shrey, Masuri and Ayrtek, the cricket helmets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-helmets"
publisher: "Brandwave"
---

# Cricket helmets: Which brands are most popular in search?

Compare the cricket helmets shoppers choose between. Share of Search among Kookaburra, SG, Gunn & Moore, Shrey, Masuri and Ayrtek, the cricket helmets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cricket helmets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kookaburra, 64.4%

## Which brand is most popular in search among cricket helmets worldwide?

- In August 2026, Kookaburra was the most searched among cricket helmets worldwide, with an estimated 27.1K branded searches and 64.4% estimated Share of Search within this set.
- SG is in 2nd place, 40.9 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide decreased from 69% to 64.4%.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide increased from 20.6% to 23.5%.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket helmets worldwide increased from 7.4% to 8.6%.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide peaked at 73.4% in May 2026 and was lowest at 64.4% in August 2026.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide peaked at 24% in January 2026 and was lowest at 17.8% in April 2026.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket helmets worldwide peaked at 9.1% in June 2026 and was lowest at 6.5% in April 2026.
- Across the 11 months ending August 2026, Shrey, Masuri and Ayrtek held steady: their estimated Share of Search among cricket helmets worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kookaburra vs SG: compare search popularity](/demand/global-en/compare/kookaburra-vs-sg-cricket): 64.4% against 23.5% Share of Search.
- [Kookaburra vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gunn-and-moore-vs-kookaburra): 64.4% against 8.6% Share of Search.
- [Kookaburra vs Shrey: compare search popularity](/demand/global-en/compare/kookaburra-vs-shrey): 64.4% against 2.1% Share of Search.
- [SG vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gunn-and-moore-vs-sg-cricket): 23.5% against 8.6% Share of Search.
- [SG vs Shrey: compare search popularity](/demand/global-en/compare/sg-cricket-vs-shrey): 23.5% against 2.1% Share of Search.
- [Gunn & Moore vs Shrey: compare search popularity](/demand/global-en/compare/gunn-and-moore-vs-shrey): 8.6% against 2.1% Share of Search.

## How did search popularity change for cricket helmets worldwide in August 2026?

- Shrey’s estimated Share of Search among cricket helmets worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.
- Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 73.4% to 64.4% in August 2026.
- Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
- Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Masuri worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kookaburra | 64.4% | 27.1K | 0.0% | Kookaburra |
| 2 | SG | 23.5% | 9.9K | 0.0% | SG |
| 3 | Gunn & Moore | 8.6% | 3.6K | 0.0% | Gunn & Moore |
| 4 | Shrey | 2.1% | 880 | +22.2% | Shrey |
| 5 | Masuri | 1.1% | 480 | 0.0% | Masuri |
| 6 | Ayrtek | 0.21% | 90 | +28.6% | Ayrtek |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kookaburra | 27.1K | 69% | 1 |
| Oct 2025 | SG | 8.1K | 20.6% | 2 |
| Oct 2025 | Gunn & Moore | 2.9K | 7.4% | 3 |
| Oct 2025 | Shrey | 720 | 1.8% | 4 |
| Oct 2025 | Masuri | 390 | 0.99% | 5 |
| Oct 2025 | Ayrtek | 70 | 0.18% | 6 |
| Nov 2025 | Kookaburra | 33.1K | 67.9% | 1 |
| Nov 2025 | SG | 9.9K | 20.3% | 2 |
| Nov 2025 | Gunn & Moore | 4.4K | 9% | 3 |
| Nov 2025 | Shrey | 720 | 1.5% | 4 |
| Nov 2025 | Masuri | 590 | 1.2% | 5 |
| Nov 2025 | Ayrtek | 70 | 0.14% | 6 |
| Dec 2025 | Kookaburra | 33.1K | 68.5% | 1 |
| Dec 2025 | SG | 9.9K | 20.5% | 2 |
| Dec 2025 | Gunn & Moore | 3.6K | 7.5% | 3 |
| Dec 2025 | Shrey | 880 | 1.8% | 4 |
| Dec 2025 | Masuri | 720 | 1.5% | 5 |
| Dec 2025 | Ayrtek | 90 | 0.19% | 6 |
| Jan 2026 | Kookaburra | 33.1K | 65.7% | 1 |
| Jan 2026 | SG | 12.1K | 24% | 2 |
| Jan 2026 | Gunn & Moore | 3.6K | 7.1% | 3 |
| Jan 2026 | Shrey | 880 | 1.7% | 4 |
| Jan 2026 | Masuri | 590 | 1.2% | 5 |
| Jan 2026 | Ayrtek | 90 | 0.18% | 6 |
| Feb 2026 | Kookaburra | 33.1K | 68.7% | 1 |
| Feb 2026 | SG | 9.9K | 20.5% | 2 |
| Feb 2026 | Gunn & Moore | 3.6K | 7.5% | 3 |
| Feb 2026 | Shrey | 880 | 1.8% | 4 |
| Feb 2026 | Masuri | 590 | 1.2% | 5 |
| Feb 2026 | Ayrtek | 110 | 0.23% | 6 |
| Mar 2026 | Kookaburra | 49.5K | 73.3% | 1 |
| Mar 2026 | SG | 12.1K | 17.9% | 2 |
| Mar 2026 | Gunn & Moore | 4.4K | 6.5% | 3 |
| Mar 2026 | Shrey | 880 | 1.3% | 4 |
| Mar 2026 | Masuri | 590 | 0.87% | 5 |
| Mar 2026 | Ayrtek | 90 | 0.13% | 6 |
| Apr 2026 | Kookaburra | 49.5K | 73% | 1 |
| Apr 2026 | SG | 12.1K | 17.8% | 2 |
| Apr 2026 | Gunn & Moore | 4.4K | 6.5% | 3 |
| Apr 2026 | Shrey | 1K | 1.5% | 4 |
| Apr 2026 | Masuri | 720 | 1.1% | 5 |
| Apr 2026 | Ayrtek | 90 | 0.13% | 6 |
| May 2026 | Kookaburra | 60.5K | 73.4% | 1 |
| May 2026 | SG | 14.8K | 18% | 2 |
| May 2026 | Gunn & Moore | 5.4K | 6.6% | 3 |
| May 2026 | Shrey | 1K | 1.2% | 4 |
| May 2026 | Masuri | 590 | 0.72% | 5 |
| May 2026 | Ayrtek | 90 | 0.11% | 6 |
| Jun 2026 | Kookaburra | 40.5K | 68% | 1 |
| Jun 2026 | SG | 12.1K | 20.3% | 2 |
| Jun 2026 | Gunn & Moore | 5.4K | 9.1% | 3 |
| Jun 2026 | Shrey | 880 | 1.5% | 4 |
| Jun 2026 | Masuri | 590 | 0.99% | 5 |
| Jun 2026 | Ayrtek | 90 | 0.15% | 6 |
| Jul 2026 | Kookaburra | 27.1K | 64.7% | 1 |
| Jul 2026 | SG | 9.9K | 23.6% | 2 |
| Jul 2026 | Gunn & Moore | 3.6K | 8.6% | 3 |
| Jul 2026 | Shrey | 720 | 1.7% | 4 |
| Jul 2026 | Masuri | 480 | 1.1% | 5 |
| Jul 2026 | Ayrtek | 70 | 0.17% | 6 |
| Aug 2026 | Kookaburra | 27.1K | 64.4% | 1 |
| Aug 2026 | SG | 9.9K | 23.5% | 2 |
| Aug 2026 | Gunn & Moore | 3.6K | 8.6% | 3 |
| Aug 2026 | Shrey | 880 | 2.1% | 4 |
| Aug 2026 | Masuri | 480 | 1.1% | 5 |
| Aug 2026 | Ayrtek | 90 | 0.21% | 6 |
| Sep 2026 | Ayrtek | — | — | — |
| Sep 2026 | Gunn & Moore | — | — | — |
| Sep 2026 | Kookaburra | — | — | — |
| Sep 2026 | Masuri | — | — | — |
| Sep 2026 | SG | — | — | — |
| Sep 2026 | Shrey | — | — | — |

## What is being compared

- **Ayrtek**: Measured on the search term “ayrtek cricket”.
- **Gunn & Moore**: Measured on the search term “gm cricket”.
- **Kookaburra**: Measured on the search term “kookaburra bat”.
- **Masuri**: Measured on the search term “masuri cricket”.
- **SG**: Measured on the search term “sg cricket”.
- **Shrey**: Measured on the search term “shrey cricket”.

- [Ayrtek](/demand/global-en/brands/ayrtek)
- [Gunn & Moore](/demand/global-en/brands/gunn-and-moore)
- [Kookaburra](/demand/global-en/brands/kookaburra)
- [Masuri](/demand/global-en/brands/masuri)
- [SG](/demand/global-en/brands/sg-cricket)
- [Shrey](/demand/global-en/brands/shrey)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cricket helmets worldwide?

In August 2026, Kookaburra was the most searched among cricket helmets worldwide, with an estimated 27.1K branded searches and 64.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cricket helmets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cricket-helmets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.