---
title: "Gray-Nicolls vs New Balance: Which is more popular by branded search?"
description: "Which is more popular in search, Gray-Nicolls or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gloves set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-gloves/compare/gray-nicolls-vs-new-balance"
publisher: "Brandwave"
---

# Gray-Nicolls vs New Balance: Which is more popular by branded search?

Which is more popular in search, Gray-Nicolls or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gloves set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gray-Nicolls and New Balance
- **Competitive set**: Cricket gloves
- **Market**: Global
- **Month measured**: Aug 2026
- **Gray-Nicolls Share of Search**: 0.2%
- **New Balance Share of Search**: 99.5%

## Which is more popular in search, Gray-Nicolls or New Balance?

- In August 2026, New Balance had more branded searches than Gray-Nicolls among cricket gloves worldwide. New Balance was estimated to have 13.6M branded searches compared to Gray-Nicolls’ 27.1K, and held a 99.5% Share of Search versus Gray-Nicolls’ 0.2%.
- New Balance was ahead of Gray-Nicolls in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gloves worldwide moved from 0.24% to 0.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket gloves worldwide moved from 99.4% to 99.5%, and its estimated monthly branded searches held steady at 13.6M.

## How did search popularity change for cricket gloves worldwide in August 2026?

- New Balance’s estimated Share of Search among cricket gloves worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026.
- Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | New Balance estimated searches | New Balance Share of Search | New Balance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.24% | 2 | 13.6M | 99.4% | 1 |
| Nov 2025 | 40.5K | 0.24% | 2 | 16.6M | 99.4% | 1 |
| Dec 2025 | 40.5K | 0.3% | 2 | 13.6M | 99.3% | 1 |
| Jan 2026 | 40.5K | 0.36% | 2 | 11.1M | 99.1% | 1 |
| Feb 2026 | 40.5K | 0.36% | 2 | 11.1M | 99.2% | 1 |
| Mar 2026 | 40.5K | 0.3% | 3 | 13.6M | 99.2% | 1 |
| Apr 2026 | 49.5K | 0.36% | 2 | 13.6M | 99.1% | 1 |
| May 2026 | 49.5K | 0.44% | 3 | 11.1M | 98.8% | 1 |
| Jun 2026 | 40.5K | 0.36% | 2 | 11.1M | 99.1% | 1 |
| Jul 2026 | 27.1K | 0.24% | 2 | 11.1M | 99.4% | 1 |
| Aug 2026 | 27.1K | 0.2% | 2 | 13.6M | 99.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **New Balance**: Measured on the search term “new balance”.

- [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls)
- [New Balance profile](/demand/global-en/brands/new-balance)
- [All cricket gloves worldwide](/demand/global-en/categories/cricket-gloves): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gray-Nicolls or New Balance?

In August 2026, New Balance had more branded searches than Gray-Nicolls among cricket gloves worldwide. New Balance was estimated to have 13.6M branded searches compared to Gray-Nicolls’ 27.1K, and held a 99.5% Share of Search versus Gray-Nicolls’ 0.2%.

## Cite this page

Brandwave. "Gray-Nicolls vs New Balance: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/cricket-gloves/compare/gray-nicolls-vs-new-balance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-gloves/compare/gray-nicolls-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.