--- title: "Gray-Nicolls vs Kookaburra: Which is searched more?" description: "Which is more popular in search, Gray-Nicolls or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-gear-brands/compare/gray-nicolls-vs-kookaburra" publisher: "Brandwave" --- # Gray-Nicolls vs Kookaburra: Which is searched more? Which is more popular in search, Gray-Nicolls or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gray-Nicolls and Kookaburra - **Competitive set**: Cricket gear brands - **Market**: Global - **Month measured**: Sep 2026 - **Gray-Nicolls Share of Search**: 34.7% - **Kookaburra Share of Search**: 48.2% ## Which is more popular in search, Gray-Nicolls or Kookaburra? - In September 2026, Kookaburra had more branded searches than Gray-Nicolls among cricket gear brands worldwide. Kookaburra was estimated to have 37.6K branded searches compared to Gray-Nicolls’ 27.1K, and held a 48.2% Share of Search versus Gray-Nicolls’ 34.7%. - Kookaburra was ahead of Gray-Nicolls in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide moved from 31.7% to 34.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among cricket gear brands worldwide moved from 48.1% to 48.2%, and its estimated monthly branded searches moved from 50.2K to 37.6K. ## How did search popularity change for cricket gear brands worldwide in September 2026? - In September 2026, Gray-Nicolls gained estimated Share of Search among cricket gear brands worldwide, from 28.5% to 34.7%. - In September 2026, Kookaburra lost estimated Share of Search among cricket gear brands worldwide, from 54.4% to 48.2%. ## Month by month | Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | Kookaburra estimated searches | Kookaburra Share of Search | Kookaburra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 31.7% | 2 | 50.2K | 48.1% | 1 | | Nov 2025 | 40.5K | 31.4% | 2 | 62.6K | 48.5% | 1 | | Dec 2025 | 40.5K | 29.2% | 2 | 71K | 51.1% | 1 | | Jan 2026 | 40.5K | 29.9% | 2 | 69.2K | 51.1% | 1 | | Feb 2026 | 40.5K | 29% | 2 | 69.3K | 49.7% | 1 | | Mar 2026 | 40.5K | 22.9% | 2 | 106K | 59.9% | 1 | | Apr 2026 | 49.5K | 28.4% | 2 | 96.4K | 55.4% | 1 | | May 2026 | 49.5K | 24.3% | 2 | 125K | 61.3% | 1 | | Jun 2026 | 40.5K | 27.2% | 2 | 84.8K | 57% | 1 | | Jul 2026 | 27.1K | 27% | 2 | 57.2K | 56.9% | 1 | | Aug 2026 | 27.1K | 28.5% | 2 | 51.7K | 54.4% | 1 | | Sep 2026 | 27.1K | 34.7% | 2 | 37.6K | 48.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Gray-Nicolls’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gray-Nicolls**: Measured on the search term “gray nicolls”. - **Kookaburra**: Measured on the search terms “kookaburra ball”, “kookaburra bat”, “kookaburra cricket ball” and “kookaburra cricket bat”, summed into one figure. - [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls) - [Kookaburra profile](/demand/global-en/brands/kookaburra) - [All cricket gear brands worldwide](/demand/global-en/categories/cricket-gear-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gray-Nicolls or Kookaburra? In September 2026, Kookaburra had more branded searches than Gray-Nicolls among cricket gear brands worldwide. Kookaburra was estimated to have 37.6K branded searches compared to Gray-Nicolls’ 27.1K, and held a 48.2% Share of Search versus Gray-Nicolls’ 34.7%. ## Cite this page Brandwave. "Gray-Nicolls vs Kookaburra: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cricket-gear-brands/compare/gray-nicolls-vs-kookaburra This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-gear-brands/compare/gray-nicolls-vs-kookaburra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.