---
title: "Cricket gear brands: Which are searched most?"
description: "Compare the cricket gear brands people buy. Share of Search among Kookaburra, Gray-Nicolls, SS Cricket and Gunn & Moore, the cricket gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-gear-brands"
publisher: "Brandwave"
---

# Cricket gear brands: Which are searched most?

Compare the cricket gear brands people buy. Share of Search among Kookaburra, Gray-Nicolls, SS Cricket and Gunn & Moore, the cricket gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cricket gear brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kookaburra, 48.2%

## Which brand is most popular in search among cricket gear brands worldwide?

- In September 2026, Kookaburra was the most searched among cricket gear brands worldwide, with an estimated 37.6K branded searches and 48.2% estimated Share of Search within this set.
- Gray-Nicolls is in 2nd place, 13.5 percentage points behind at 34.7% Share of Search.
- Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide increased from 31.7% to 34.7%.
- Across the 12 months ending September 2026, SS Cricket’s estimated Share of Search among cricket gear brands worldwide decreased from 13.9% to 10.9%.
- Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among cricket gear brands worldwide peaked at 61.3% in May 2026 and was lowest at 48.1% in October 2025.
- Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide peaked at 34.7% in September 2026 and was lowest at 22.9% in March 2026.
- Across the 12 months ending September 2026, SS Cricket’s estimated Share of Search among cricket gear brands worldwide peaked at 15.6% in February 2026 and was lowest at 8.6% in June 2026.
- Across the 12 months ending September 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands worldwide peaked at 7.6% in August 2026 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Kookaburra and Gunn & Moore held steady: their estimated Share of Search among cricket gear brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kookaburra vs Gray-Nicolls: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-kookaburra): 48.2% against 34.7% Share of Search.
- [Kookaburra vs SS Cricket: compare search popularity](/demand/global-en/compare/kookaburra-vs-ss-cricket): 48.2% against 10.9% Share of Search.
- [Kookaburra vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gunn-and-moore-vs-kookaburra): 48.2% against 6.2% Share of Search.
- [Gray-Nicolls vs SS Cricket: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-ss-cricket): 34.7% against 10.9% Share of Search.
- [Gray-Nicolls vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-gunn-and-moore): 34.7% against 6.2% Share of Search.
- [SS Cricket vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gunn-and-moore-vs-ss-cricket): 10.9% against 6.2% Share of Search.

## How did search popularity change for cricket gear brands worldwide in September 2026?

- In September 2026, Gray-Nicolls gained estimated Share of Search among cricket gear brands worldwide, from 28.5% to 34.7%.
- In September 2026, SS Cricket gained estimated Share of Search among cricket gear brands worldwide, from 9.5% to 10.9%.
- In September 2026, Kookaburra lost estimated Share of Search among cricket gear brands worldwide, from 54.4% to 48.2%.
- In September 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands worldwide, from 7.6% to 6.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kookaburra | 48.2% | 37.6K | -27.3% | Kookaburra |
| 2 | Gray-Nicolls | 34.7% | 27.1K | 0.0% | Gray-Nicolls |
| 3 | SS Cricket | 10.9% | 8.5K | -5.6% | SS Cricket |
| 4 | Gunn & Moore | 6.2% | 4.8K | -33.3% | Gunn & Moore |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kookaburra | 50.2K | 48.1% | 1 |
| Oct 2025 | Gray-Nicolls | 33.1K | 31.7% | 2 |
| Oct 2025 | SS Cricket | 14.5K | 13.9% | 3 |
| Oct 2025 | Gunn & Moore | 6.5K | 6.2% | 4 |
| Nov 2025 | Kookaburra | 62.6K | 48.5% | 1 |
| Nov 2025 | Gray-Nicolls | 40.5K | 31.4% | 2 |
| Nov 2025 | SS Cricket | 17.2K | 13.3% | 3 |
| Nov 2025 | Gunn & Moore | 8.8K | 6.8% | 4 |
| Dec 2025 | Kookaburra | 71K | 51.1% | 1 |
| Dec 2025 | Gray-Nicolls | 40.5K | 29.2% | 2 |
| Dec 2025 | SS Cricket | 18.4K | 13.2% | 3 |
| Dec 2025 | Gunn & Moore | 9K | 6.5% | 4 |
| Jan 2026 | Kookaburra | 69.2K | 51.1% | 1 |
| Jan 2026 | Gray-Nicolls | 40.5K | 29.9% | 2 |
| Jan 2026 | SS Cricket | 17.7K | 13.1% | 3 |
| Jan 2026 | Gunn & Moore | 8K | 5.9% | 4 |
| Feb 2026 | Kookaburra | 69.3K | 49.7% | 1 |
| Feb 2026 | Gray-Nicolls | 40.5K | 29% | 2 |
| Feb 2026 | SS Cricket | 21.7K | 15.6% | 3 |
| Feb 2026 | Gunn & Moore | 8K | 5.7% | 4 |
| Mar 2026 | Kookaburra | 106K | 59.9% | 1 |
| Mar 2026 | Gray-Nicolls | 40.5K | 22.9% | 2 |
| Mar 2026 | SS Cricket | 21.7K | 12.3% | 3 |
| Mar 2026 | Gunn & Moore | 8.8K | 5% | 4 |
| Apr 2026 | Kookaburra | 96.4K | 55.4% | 1 |
| Apr 2026 | Gray-Nicolls | 49.5K | 28.4% | 2 |
| Apr 2026 | SS Cricket | 18.4K | 10.6% | 3 |
| Apr 2026 | Gunn & Moore | 9.8K | 5.6% | 4 |
| May 2026 | Kookaburra | 125K | 61.3% | 1 |
| May 2026 | Gray-Nicolls | 49.5K | 24.3% | 2 |
| May 2026 | SS Cricket | 18.4K | 9.1% | 3 |
| May 2026 | Gunn & Moore | 10.8K | 5.3% | 4 |
| Jun 2026 | Kookaburra | 84.8K | 57% | 1 |
| Jun 2026 | Gray-Nicolls | 40.5K | 27.2% | 2 |
| Jun 2026 | SS Cricket | 12.8K | 8.6% | 3 |
| Jun 2026 | Gunn & Moore | 10.8K | 7.3% | 4 |
| Jul 2026 | Kookaburra | 57.2K | 56.9% | 1 |
| Jul 2026 | Gray-Nicolls | 27.1K | 27% | 2 |
| Jul 2026 | SS Cricket | 9K | 9% | 3 |
| Jul 2026 | Gunn & Moore | 7.2K | 7.2% | 4 |
| Aug 2026 | Kookaburra | 51.7K | 54.4% | 1 |
| Aug 2026 | Gray-Nicolls | 27.1K | 28.5% | 2 |
| Aug 2026 | SS Cricket | 9K | 9.5% | 3 |
| Aug 2026 | Gunn & Moore | 7.2K | 7.6% | 4 |
| Sep 2026 | Kookaburra | 37.6K | 48.2% | 1 |
| Sep 2026 | Gray-Nicolls | 27.1K | 34.7% | 2 |
| Sep 2026 | SS Cricket | 8.5K | 10.9% | 3 |
| Sep 2026 | Gunn & Moore | 4.8K | 6.2% | 4 |

## What is being compared

- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **Gunn & Moore**: Measured on the search terms “gm cricket” and “gunn moore”, summed into one figure.
- **Kookaburra**: Measured on the search terms “kookaburra ball”, “kookaburra bat”, “kookaburra cricket ball” and “kookaburra cricket bat”, summed into one figure.
- **SS Cricket**: Measured on the search terms “ss cricket” and “ss ton”, summed into one figure.

- [Gray-Nicolls](/demand/global-en/brands/gray-nicolls)
- [Gunn & Moore](/demand/global-en/brands/gunn-and-moore)
- [Kookaburra](/demand/global-en/brands/kookaburra)
- [SS Cricket](/demand/global-en/brands/ss-cricket)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cricket gear brands worldwide?

In September 2026, Kookaburra was the most searched among cricket gear brands worldwide, with an estimated 37.6K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cricket gear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cricket-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.