---
title: "Gray-Nicolls vs SG: Which is searched more?"
description: "Which is more popular in search, Gray-Nicolls or SG? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-balls/compare/gray-nicolls-vs-sg-cricket"
publisher: "Brandwave"
---

# Gray-Nicolls vs SG: Which is searched more?

Which is more popular in search, Gray-Nicolls or SG? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gray-Nicolls and SG
- **Competitive set**: Cricket balls
- **Market**: Global
- **Month measured**: Aug 2026
- **Gray-Nicolls Share of Search**: 22.3%
- **SG Share of Search**: 8.2%

## Which is more popular in search, Gray-Nicolls or SG?

- In August 2026, Gray-Nicolls had more branded searches than SG among cricket balls worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to SG’s 9.9K, and held a 22.3% Share of Search versus SG’s 8.2%.
- Gray-Nicolls was ahead of SG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide moved from 28.6% to 22.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide moved from 7% to 8.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

## How did search popularity change for cricket balls worldwide in August 2026?

- In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.
- In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.5% to 8.2%.

## Month by month

| Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | SG estimated searches | SG Share of Search | SG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 28.6% | 2 | 8.1K | 7% | 4 |
| Nov 2025 | 40.5K | 28.5% | 2 | 9.9K | 7% | 4 |
| Dec 2025 | 40.5K | 28.4% | 2 | 9.9K | 6.9% | 4 |
| Jan 2026 | 40.5K | 24.1% | 2 | 12.1K | 7.2% | 4 |
| Feb 2026 | 40.5K | 30.6% | 2 | 9.9K | 7.5% | 4 |
| Mar 2026 | 40.5K | 25.1% | 3 | 12.1K | 7.5% | 4 |
| Apr 2026 | 49.5K | 28.9% | 2 | 12.1K | 7.1% | 4 |
| May 2026 | 49.5K | 25.2% | 3 | 14.8K | 7.5% | 4 |
| Jun 2026 | 40.5K | 26.3% | 2 | 12.1K | 7.9% | 4 |
| Jul 2026 | 27.1K | 20.4% | 2 | 9.9K | 7.5% | 4 |
| Aug 2026 | 27.1K | 22.3% | 2 | 9.9K | 8.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **SG**: Measured on the search term “sg cricket”.

- [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls)
- [SG profile](/demand/global-en/brands/sg-cricket)
- [All cricket balls worldwide](/demand/global-en/categories/cricket-balls): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gray-Nicolls or SG?

In August 2026, Gray-Nicolls had more branded searches than SG among cricket balls worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to SG’s 9.9K, and held a 22.3% Share of Search versus SG’s 8.2%.

## Cite this page

Brandwave. "Gray-Nicolls vs SG: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cricket-balls/compare/gray-nicolls-vs-sg-cricket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-balls/compare/gray-nicolls-vs-sg-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.