---
title: "Cricket balls: Which brands are most popular in search?"
description: "Compare the cricket balls shoppers choose between. Share of Search among Duke's, Gray-Nicolls, Kookaburra, SG, Gunn & Moore and Readers, the cricket balls Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cricket-balls"
publisher: "Brandwave"
---

# Cricket balls: Which brands are most popular in search?

Compare the cricket balls shoppers choose between. Share of Search among Duke's, Gray-Nicolls, Kookaburra, SG, Gunn & Moore and Readers, the cricket balls Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cricket balls
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Duke's, 42.2%

## Which brand is most popular in search among cricket balls worldwide?

- In August 2026, Duke's was the most searched among cricket balls worldwide, with an estimated 49.5K branded searches and 42.2% estimated Share of Search within this set.
- Gray-Nicolls is in 2nd place, 19.1 percentage points behind at 23.1% Share of Search.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide increased from 36.2% to 42.2%.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide decreased from 29.6% to 23.1%.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide decreased from 24.2% to 23.1%.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide increased from 7.2% to 8.4%.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide peaked at 47% in July 2026 and was lowest at 30% in April 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide peaked at 31.7% in February 2026 and was lowest at 21.1% in July 2026.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide peaked at 31.7% in March 2026 and was lowest at 20.3% in January 2026.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide peaked at 8.4% in August 2026 and was lowest at 7.2% in November 2025.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket balls worldwide peaked at 3.6% in June 2026 and was lowest at 2.2% in January 2026.
- Across the 11 months ending August 2026, Gunn & Moore and Readers held steady: their estimated Share of Search among cricket balls worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Duke's vs Gray-Nicolls: compare search popularity](/demand/global-en/compare/dukes-vs-gray-nicolls): 42.2% against 23.1% Share of Search.
- [Duke's vs Kookaburra: compare search popularity](/demand/global-en/compare/dukes-vs-kookaburra): 42.2% against 23.1% Share of Search.
- [Duke's vs SG: compare search popularity](/demand/global-en/compare/dukes-vs-sg-cricket): 42.2% against 8.4% Share of Search.
- [Duke's vs Gunn & Moore: compare search popularity](/demand/global-en/compare/dukes-vs-gunn-and-moore): 42.2% against 3.1% Share of Search.
- [Gray-Nicolls vs Kookaburra: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-kookaburra): 23.1% Share of Search each.
- [Gray-Nicolls vs SG: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-sg-cricket): 23.1% against 8.4% Share of Search.
- [Gray-Nicolls vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gray-nicolls-vs-gunn-and-moore): 23.1% against 3.1% Share of Search.
- [Kookaburra vs SG: compare search popularity](/demand/global-en/compare/kookaburra-vs-sg-cricket): 23.1% against 8.4% Share of Search.
- [Kookaburra vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gunn-and-moore-vs-kookaburra): 23.1% against 3.1% Share of Search.
- [SG vs Gunn & Moore: compare search popularity](/demand/global-en/compare/gunn-and-moore-vs-sg-cricket): 8.4% against 3.1% Share of Search.

## How did search popularity change for cricket balls worldwide in August 2026?

- In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.
- In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.
- In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%.
- In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%.
- Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
- Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Duke's | 42.2% | 49.5K | -18.2% | Duke's |
| 2 | Gray-Nicolls | 23.1% | 27.1K | 0.0% | Gray-Nicolls |
| 3 | Kookaburra | 23.1% | 27.1K | 0.0% | Kookaburra |
| 4 | SG | 8.4% | 9.9K | 0.0% | SG |
| 5 | Gunn & Moore | 3.1% | 3.6K | 0.0% | Gunn & Moore |
| 6 | Readers | 0.12% | 140 | -70.8% | Readers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duke's | 40.5K | 36.2% | 1 |
| Oct 2025 | Gray-Nicolls | 33.1K | 29.6% | 2 |
| Oct 2025 | Kookaburra | 27.1K | 24.2% | 3 |
| Oct 2025 | SG | 8.1K | 7.2% | 4 |
| Oct 2025 | Gunn & Moore | 2.9K | 2.6% | 5 |
| Oct 2025 | Readers | 70 | 0.06% | 6 |
| Nov 2025 | Duke's | 49.5K | 36% | 1 |
| Nov 2025 | Gray-Nicolls | 40.5K | 29.5% | 2 |
| Nov 2025 | Kookaburra | 33.1K | 24.1% | 3 |
| Nov 2025 | SG | 9.9K | 7.2% | 4 |
| Nov 2025 | Gunn & Moore | 4.4K | 3.2% | 5 |
| Nov 2025 | Readers | 90 | 0.07% | 6 |
| Dec 2025 | Duke's | 49.5K | 36.2% | 1 |
| Dec 2025 | Gray-Nicolls | 40.5K | 29.6% | 2 |
| Dec 2025 | Kookaburra | 33.1K | 24.2% | 3 |
| Dec 2025 | SG | 9.9K | 7.2% | 4 |
| Dec 2025 | Gunn & Moore | 3.6K | 2.6% | 5 |
| Dec 2025 | Readers | 90 | 0.07% | 6 |
| Jan 2026 | Duke's | 74K | 45.3% | 1 |
| Jan 2026 | Gray-Nicolls | 40.5K | 24.8% | 2 |
| Jan 2026 | Kookaburra | 33.1K | 20.3% | 3 |
| Jan 2026 | SG | 12.1K | 7.4% | 4 |
| Jan 2026 | Gunn & Moore | 3.6K | 2.2% | 5 |
| Jan 2026 | Readers | 110 | 0.07% | 6 |
| Feb 2026 | Duke's | 40.5K | 31.7% | 1 |
| Feb 2026 | Gray-Nicolls | 40.5K | 31.7% | 2 |
| Feb 2026 | Kookaburra | 33.1K | 25.9% | 3 |
| Feb 2026 | SG | 9.9K | 7.8% | 4 |
| Feb 2026 | Gunn & Moore | 3.6K | 2.8% | 5 |
| Feb 2026 | Readers | 110 | 0.09% | 6 |
| Mar 2026 | Duke's | 49.5K | 31.7% | 1 |
| Mar 2026 | Kookaburra | 49.5K | 31.7% | 2 |
| Mar 2026 | Gray-Nicolls | 40.5K | 25.9% | 3 |
| Mar 2026 | SG | 12.1K | 7.7% | 4 |
| Mar 2026 | Gunn & Moore | 4.4K | 2.8% | 5 |
| Mar 2026 | Readers | 140 | 0.09% | 6 |
| Apr 2026 | Duke's | 49.5K | 30% | 1 |
| Apr 2026 | Gray-Nicolls | 49.5K | 30% | 2 |
| Apr 2026 | Kookaburra | 49.5K | 30% | 3 |
| Apr 2026 | SG | 12.1K | 7.3% | 4 |
| Apr 2026 | Gunn & Moore | 4.4K | 2.7% | 5 |
| Apr 2026 | Readers | 260 | 0.16% | 6 |
| May 2026 | Duke's | 60.5K | 31.7% | 1 |
| May 2026 | Kookaburra | 60.5K | 31.7% | 2 |
| May 2026 | Gray-Nicolls | 49.5K | 25.9% | 3 |
| May 2026 | SG | 14.8K | 7.7% | 4 |
| May 2026 | Gunn & Moore | 5.4K | 2.8% | 5 |
| May 2026 | Readers | 320 | 0.17% | 6 |
| Jun 2026 | Duke's | 49.5K | 33.4% | 1 |
| Jun 2026 | Gray-Nicolls | 40.5K | 27.3% | 2 |
| Jun 2026 | Kookaburra | 40.5K | 27.3% | 3 |
| Jun 2026 | SG | 12.1K | 8.2% | 4 |
| Jun 2026 | Gunn & Moore | 5.4K | 3.6% | 5 |
| Jun 2026 | Readers | 210 | 0.14% | 6 |
| Jul 2026 | Duke's | 60.5K | 47% | 1 |
| Jul 2026 | Gray-Nicolls | 27.1K | 21.1% | 2 |
| Jul 2026 | Kookaburra | 27.1K | 21.1% | 3 |
| Jul 2026 | SG | 9.9K | 7.7% | 4 |
| Jul 2026 | Gunn & Moore | 3.6K | 2.8% | 5 |
| Jul 2026 | Readers | 480 | 0.37% | 6 |
| Aug 2026 | Duke's | 49.5K | 42.2% | 1 |
| Aug 2026 | Gray-Nicolls | 27.1K | 23.1% | 2 |
| Aug 2026 | Kookaburra | 27.1K | 23.1% | 3 |
| Aug 2026 | SG | 9.9K | 8.4% | 4 |
| Aug 2026 | Gunn & Moore | 3.6K | 3.1% | 5 |
| Aug 2026 | Readers | 140 | 0.12% | 6 |
| Sep 2026 | Duke's | — | — | — |
| Sep 2026 | Gray-Nicolls | — | — | — |
| Sep 2026 | Gunn & Moore | — | — | — |
| Sep 2026 | Kookaburra | — | — | — |
| Sep 2026 | Readers | — | — | — |
| Sep 2026 | SG | — | — | — |

## What is being compared

- **Duke's**: Measured on the search term “dukes mayonnaise”.
- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **Gunn & Moore**: Measured on the search term “gm cricket”.
- **Kookaburra**: Measured on the search term “kookaburra bat”.
- **Readers**: Measured on the search term “readers cricket”.
- **SG**: Measured on the search term “sg cricket”.

- [Duke's](/demand/global-en/brands/dukes)
- [Gray-Nicolls](/demand/global-en/brands/gray-nicolls)
- [Gunn & Moore](/demand/global-en/brands/gunn-and-moore)
- [Kookaburra](/demand/global-en/brands/kookaburra)
- [Readers](/demand/global-en/brands/readers-cricket)
- [SG](/demand/global-en/brands/sg-cricket)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cricket balls worldwide?

In August 2026, Duke's was the most searched among cricket balls worldwide, with an estimated 49.5K branded searches and 42.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cricket balls: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cricket-balls

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cricket-balls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.