---
title: "Russell Hobbs vs Sunbeam: Which is searched more?"
description: "Which is more popular in search, Russell Hobbs or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/russell-hobbs-vs-sunbeam"
publisher: "Brandwave"
---

# Russell Hobbs vs Sunbeam: Which is searched more?

Which is more popular in search, Russell Hobbs or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Russell Hobbs and Sunbeam
- **Competitive set**: Crepe maker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Russell Hobbs Share of Search**: 22.8%
- **Sunbeam Share of Search**: 14.9%

## Which is more popular in search, Russell Hobbs or Sunbeam?

- In September 2026, Russell Hobbs had more branded searches than Sunbeam among crepe maker brands worldwide. Russell Hobbs was estimated to have 138K branded searches compared to Sunbeam’s 90.5K, and held a 22.8% Share of Search versus Sunbeam’s 14.9%.
- Russell Hobbs was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe maker brands worldwide moved from 27.8% to 22.8%, and its estimated monthly branded searches moved from 194K to 138K.
- Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among crepe maker brands worldwide moved from 15.9% to 14.9%, and its estimated monthly branded searches moved from 111K to 90.5K.

## How did search popularity change for crepe maker brands worldwide in September 2026?

- In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 27.2% estimated Share of Search.
- In September 2026, Russell Hobbs gained estimated Share of Search among crepe maker brands worldwide, from 21.8% to 22.8%.
- In September 2026, Sunbeam lost estimated Share of Search among crepe maker brands worldwide, from 17.2% to 14.9%.

## Month by month

| Month | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 194K | 27.8% | 2 | 111K | 15.9% | 4 |
| Nov 2025 | 242K | 23.3% | 3 | 117K | 11.3% | 4 |
| Dec 2025 | 237K | 22.5% | 3 | 120K | 11.4% | 4 |
| Jan 2026 | 203K | 23.4% | 2 | 113K | 13% | 4 |
| Feb 2026 | 158K | 25.6% | 2 | 90.2K | 14.6% | 4 |
| Mar 2026 | 165K | 23.7% | 2 | 109K | 15.5% | 4 |
| Apr 2026 | 138K | 23.3% | 2 | 109K | 18.2% | 4 |
| May 2026 | 138K | 22% | 2 | 109K | 17.3% | 4 |
| Jun 2026 | 138K | 24% | 2 | 92.7K | 16.1% | 4 |
| Jul 2026 | 136K | 22.3% | 2 | 92.7K | 15.2% | 4 |
| Aug 2026 | 138K | 21.8% | 2 | 109K | 17.2% | 4 |
| Sep 2026 | 138K | 22.8% | 3 | 90.5K | 14.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Russell Hobbs’ and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure.
- **Sunbeam**: Measured on the search terms “sunbeam”, “sunbeam coffee machine” and “sunbeam mixmaster”, summed into one figure.

- [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs)
- [Sunbeam profile](/demand/global-en/brands/sunbeam)
- [All crepe maker brands worldwide](/demand/global-en/categories/crepe-maker-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Russell Hobbs or Sunbeam?

In September 2026, Russell Hobbs had more branded searches than Sunbeam among crepe maker brands worldwide. Russell Hobbs was estimated to have 138K branded searches compared to Sunbeam’s 90.5K, and held a 22.8% Share of Search versus Sunbeam’s 14.9%.

## Cite this page

Brandwave. "Russell Hobbs vs Sunbeam: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/russell-hobbs-vs-sunbeam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/russell-hobbs-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
