--- title: "Ninja vs Russell Hobbs: Which is more popular?" description: "Is Ninja or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/ninja-kitchen-vs-russell-hobbs" publisher: "Brandwave" --- # Ninja vs Russell Hobbs: Which is more popular? Is Ninja or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Russell Hobbs - **Competitive set**: Crepe maker brands - **Market**: Global - **Month measured**: Oct 2026 - **Ninja Share of Search**: 5% - **Russell Hobbs Share of Search**: 4.8% ## Is Ninja or Russell Hobbs more popular in search? - In October 2026, Ninja and Russell Hobbs were level in searches among crepe maker brands worldwide, with an estimated 930 versus 890 branded searches, at 5% and 4.8% of the total. - The lead changed hands 3 times in the 12 months ending October 2026: Ninja took it in May 2026, Russell Hobbs took it in September 2026, Ninja took it in October 2026. - Across the 12 months ending October 2026, Ninja’s share of searches among crepe maker brands worldwide moved from 4% to 5%, and its estimated monthly branded searches held steady at 930. - Across the 12 months ending October 2026, Russell Hobbs’ share of searches among crepe maker brands worldwide moved from 9% to 4.8%, and its estimated monthly branded searches moved from 2.1K to 890. ## Top crepe maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ninja nor Russell Hobbs showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriChef | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | de Buyer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunbeam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crepe maker brands - Asked ChatGPT "Which crepe maker brand should I buy?": 1. Cuisinart, 2. de Buyer - Asked ChatGPT "What are the best crepe maker brands?": 1. Cuisinart, 2. NutriChef, 3. de Buyer - Asked ChatGPT "What's the best crepe maker brand for home breakfast?": 1. NutriChef, 2. Cuisinart - Searched Google, AI Overview "best crepe maker": 1. NutriChef, 2. Cuisinart, 3. de Buyer - Searched Google, AI Overview "electric crepe maker": 1. NutriChef Not named in any answer: Dash, Tefal, Ninja, Russell Hobbs, Breville and Sunbeam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crepe maker brands worldwide in October 2026? - In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches. - In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches. ## How has branded search for Ninja and Russell Hobbs changed worldwide over the last 12 months? | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 930 | 4% | 5 | 2.1K | 9% | 2 | | Dec 2025 | 630 | 1.5% | 8 | 2.7K | 6.5% | 3 | | Jan 2026 | 730 | 2.1% | 6 | 1.1K | 3% | 4 | | Feb 2026 | 640 | 2.8% | 6 | 1.5K | 6.5% | 3 | | Mar 2026 | 440 | 1.8% | 7 | 760 | 3.2% | 5 | | Apr 2026 | 290 | 1.6% | 7 | 590 | 3.2% | 6 | | May 2026 | 22.3K | 60.3% | 1 | 650 | 1.8% | 6 | | Jun 2026 | 14.9K | 47.6% | 1 | 500 | 1.6% | 6 | | Jul 2026 | 4.5K | 20.9% | 2 | 590 | 2.8% | 7 | | Aug 2026 | 740 | 4.5% | 6 | 620 | 3.7% | 7 | | Sep 2026 | 600 | 3.9% | 6 | 620 | 4% | 5 | | Oct 2026 | 930 | 5% | 3 | 890 | 4.8% | 4 | ## How are Ninja’s and Russell Hobbs’ branded searches counted? Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “ninja crepe maker”, “ninja crepe pan” and “ninja pancake maker”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “russell hobbs crepe maker” and “russell hobbs pancake maker”, summed into one figure. - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs) - [All crepe maker brands worldwide](/demand/global-en/categories/crepe-maker-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Russell Hobbs more popular in search? In October 2026, Ninja and Russell Hobbs were level in searches among crepe maker brands worldwide, with an estimated 930 versus 890 branded searches, at 5% and 4.8% of the total. ## Cite this page Brandwave. "Ninja vs Russell Hobbs: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/ninja-kitchen-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/ninja-kitchen-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.