---
title: "Breville vs Russell Hobbs: Which is searched more?"
description: "Which is more popular in search, Breville or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/breville-vs-russell-hobbs"
publisher: "Brandwave"
---

# Breville vs Russell Hobbs: Which is searched more?

Which is more popular in search, Breville or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Breville and Russell Hobbs
- **Competitive set**: Crepe maker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Breville Share of Search**: 27.2%
- **Russell Hobbs Share of Search**: 22.8%

## Which is more popular in search, Breville or Russell Hobbs?

- In September 2026, Breville had more branded searches than Russell Hobbs among crepe maker brands worldwide. Breville was estimated to have 165K branded searches compared to Russell Hobbs’ 138K, and held a 27.2% Share of Search versus Russell Hobbs’ 22.8%.
- The lead changed hands 3 times in the 12 months ending September 2026: Breville took it in November 2025, Russell Hobbs took it in January 2026, Breville took it in September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among crepe maker brands worldwide moved from 19.4% to 27.2%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe maker brands worldwide moved from 27.8% to 22.8%, and its estimated monthly branded searches moved from 194K to 138K.

## How did search popularity change for crepe maker brands worldwide in September 2026?

- In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 27.2% estimated Share of Search.
- In September 2026, Russell Hobbs gained estimated Share of Search among crepe maker brands worldwide, from 21.8% to 22.8%.

## Month by month

| Month | Breville estimated searches | Breville Share of Search | Breville rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 19.4% | 3 | 194K | 27.8% | 2 |
| Nov 2025 | 246K | 23.7% | 2 | 242K | 23.3% | 3 |
| Dec 2025 | 246K | 23.3% | 2 | 237K | 22.5% | 3 |
| Jan 2026 | 165K | 19.1% | 3 | 203K | 23.4% | 2 |
| Feb 2026 | 135K | 21.9% | 3 | 158K | 25.6% | 2 |
| Mar 2026 | 135K | 19.3% | 3 | 165K | 23.7% | 2 |
| Apr 2026 | 135K | 22.7% | 3 | 138K | 23.3% | 2 |
| May 2026 | 135K | 21.5% | 3 | 138K | 22% | 2 |
| Jun 2026 | 135K | 23.4% | 3 | 138K | 24% | 2 |
| Jul 2026 | 135K | 22.1% | 3 | 136K | 22.3% | 2 |
| Aug 2026 | 135K | 21.2% | 3 | 138K | 21.8% | 2 |
| Sep 2026 | 165K | 27.2% | 2 | 138K | 22.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Breville**: Measured on the search term “breville barista express”.
- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure.

- [Breville profile](/demand/global-en/brands/breville)
- [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs)
- [All crepe maker brands worldwide](/demand/global-en/categories/crepe-maker-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Breville or Russell Hobbs?

In September 2026, Breville had more branded searches than Russell Hobbs among crepe maker brands worldwide. Breville was estimated to have 165K branded searches compared to Russell Hobbs’ 138K, and held a 27.2% Share of Search versus Russell Hobbs’ 22.8%.

## Cite this page

Brandwave. "Breville vs Russell Hobbs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/breville-vs-russell-hobbs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crepe-maker-brands/compare/breville-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.