---
title: "Credit scoring platforms: Which are searched most?"
description: "Compare the firms that build credit scores. Share of Search among Experian, Equifax, TransUnion, FICO and VantageScore, the credit scoring platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/credit-scoring-platforms"
publisher: "Brandwave"
---

# Credit scoring platforms: Which are searched most?

Compare the firms that build credit scores. Share of Search among Experian, Equifax, TransUnion, FICO and VantageScore, the credit scoring platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Credit scoring platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Experian, 52.5%

## Which brand is most popular in search among credit scoring platforms worldwide?

- In August 2026, Experian was the most searched among credit scoring platforms worldwide, with an estimated 3.4M branded searches and 52.5% estimated Share of Search within this set.
- Equifax is in 2nd place, 29 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit scoring platforms worldwide peaked at 55.3% in July 2026 and was lowest at 49.4% in November 2025.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit scoring platforms worldwide peaked at 27.5% in March 2026 and was lowest at 23.5% in April 2026.
- Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit scoring platforms worldwide peaked at 19.3% in February 2026 and was lowest at 16.4% in May 2026.
- Across the 11 months ending August 2026, FICO’s estimated Share of Search among credit scoring platforms worldwide peaked at 5.4% in November 2025 and was lowest at 3.3% in July 2026.
- Across the 11 months ending August 2026, Experian, Equifax, TransUnion, FICO and VantageScore held steady: their estimated Share of Search among credit scoring platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Experian vs Equifax: compare search popularity](/demand/global-en/compare/equifax-vs-experian): 52.5% against 23.5% Share of Search.
- [Experian vs TransUnion: compare search popularity](/demand/global-en/compare/experian-vs-transunion): 52.5% against 19.1% Share of Search.
- [Experian vs FICO: compare search popularity](/demand/global-en/compare/experian-vs-fico): 52.5% against 4.7% Share of Search.
- [Equifax vs TransUnion: compare search popularity](/demand/global-en/compare/equifax-vs-transunion): 23.5% against 19.1% Share of Search.
- [Equifax vs FICO: compare search popularity](/demand/global-en/compare/equifax-vs-fico): 23.5% against 4.7% Share of Search.
- [TransUnion vs FICO: compare search popularity](/demand/global-en/compare/fico-vs-transunion): 19.1% against 4.7% Share of Search.

## How did search popularity change for credit scoring platforms worldwide in August 2026?

- In August 2026, TransUnion gained estimated Share of Search among credit scoring platforms worldwide, from 16.5% to 19.1%.
- In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%.
- In August 2026, Experian lost estimated Share of Search among credit scoring platforms worldwide, from 55.3% to 52.5%.
- In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%.
- Estimated monthly branded searches for VantageScore worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Experian | 52.5% | 3.4M | 0.0% | Experian |
| 2 | Equifax | 23.5% | 1.5M | 0.0% | Equifax |
| 3 | TransUnion | 19.1% | 1.2M | +22.0% | TransUnion |
| 4 | FICO | 4.7% | 301K | +49.8% | FICO |
| 5 | VantageScore | 0.1% | 6.6K | 0.0% | VantageScore |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Experian | 3.4M | 52.5% | 1 |
| Oct 2025 | Equifax | 1.5M | 23.5% | 2 |
| Oct 2025 | TransUnion | 1.2M | 19.1% | 3 |
| Oct 2025 | FICO | 301K | 4.7% | 4 |
| Oct 2025 | VantageScore | 8.1K | 0.13% | 5 |
| Nov 2025 | Experian | 2.7M | 49.4% | 1 |
| Nov 2025 | Equifax | 1.5M | 27% | 2 |
| Nov 2025 | TransUnion | 1M | 18% | 3 |
| Nov 2025 | FICO | 301K | 5.4% | 4 |
| Nov 2025 | VantageScore | 6.6K | 0.12% | 5 |
| Dec 2025 | Experian | 2.7M | 49.9% | 1 |
| Dec 2025 | Equifax | 1.5M | 27.3% | 2 |
| Dec 2025 | TransUnion | 1M | 18.2% | 3 |
| Dec 2025 | FICO | 246K | 4.5% | 4 |
| Dec 2025 | VantageScore | 5.4K | 0.1% | 5 |
| Jan 2026 | Experian | 3.4M | 53% | 1 |
| Jan 2026 | Equifax | 1.5M | 23.7% | 2 |
| Jan 2026 | TransUnion | 1.2M | 19.3% | 3 |
| Jan 2026 | FICO | 246K | 3.9% | 4 |
| Jan 2026 | VantageScore | 6.6K | 0.1% | 5 |
| Feb 2026 | Experian | 3.4M | 53% | 1 |
| Feb 2026 | Equifax | 1.5M | 23.7% | 2 |
| Feb 2026 | TransUnion | 1.2M | 19.3% | 3 |
| Feb 2026 | FICO | 246K | 3.9% | 4 |
| Feb 2026 | VantageScore | 5.4K | 0.09% | 5 |
| Mar 2026 | Experian | 3.4M | 50.3% | 1 |
| Mar 2026 | Equifax | 1.8M | 27.5% | 2 |
| Mar 2026 | TransUnion | 1.2M | 18.3% | 3 |
| Mar 2026 | FICO | 246K | 3.7% | 4 |
| Mar 2026 | VantageScore | 12.1K | 0.18% | 5 |
| Apr 2026 | Experian | 3.4M | 52.5% | 1 |
| Apr 2026 | Equifax | 1.5M | 23.5% | 2 |
| Apr 2026 | TransUnion | 1.2M | 19.1% | 3 |
| Apr 2026 | FICO | 301K | 4.7% | 4 |
| Apr 2026 | VantageScore | 9.9K | 0.16% | 5 |
| May 2026 | Experian | 3.4M | 54.9% | 1 |
| May 2026 | Equifax | 1.5M | 24.6% | 2 |
| May 2026 | TransUnion | 1M | 16.4% | 3 |
| May 2026 | FICO | 246K | 4% | 4 |
| May 2026 | VantageScore | 8.1K | 0.13% | 5 |
| Jun 2026 | Experian | 3.4M | 54.9% | 1 |
| Jun 2026 | Equifax | 1.5M | 24.6% | 2 |
| Jun 2026 | TransUnion | 1M | 16.4% | 3 |
| Jun 2026 | FICO | 246K | 4% | 4 |
| Jun 2026 | VantageScore | 6.6K | 0.11% | 5 |
| Jul 2026 | Experian | 3.4M | 55.3% | 1 |
| Jul 2026 | Equifax | 1.5M | 24.8% | 2 |
| Jul 2026 | TransUnion | 1M | 16.5% | 3 |
| Jul 2026 | FICO | 201K | 3.3% | 4 |
| Jul 2026 | VantageScore | 6.6K | 0.11% | 5 |
| Aug 2026 | Experian | 3.4M | 52.5% | 1 |
| Aug 2026 | Equifax | 1.5M | 23.5% | 2 |
| Aug 2026 | TransUnion | 1.2M | 19.1% | 3 |
| Aug 2026 | FICO | 301K | 4.7% | 4 |
| Aug 2026 | VantageScore | 6.6K | 0.1% | 5 |
| Sep 2026 | Equifax | — | — | — |
| Sep 2026 | Experian | — | — | — |
| Sep 2026 | FICO | — | — | — |
| Sep 2026 | TransUnion | — | — | — |
| Sep 2026 | VantageScore | — | — | — |

## What is being compared

- **Equifax**: Measured on the search term “equifax”.
- **Experian**: Measured on the search term “experian”.
- **FICO**: Measured on the search term “fico”.
- **TransUnion**: Measured on the search term “transunion”.
- **VantageScore**: Measured on the search term “vantagescore”.

- [Equifax](/demand/global-en/brands/equifax)
- [Experian](/demand/global-en/brands/experian)
- [FICO](/demand/global-en/brands/fico)
- [TransUnion](/demand/global-en/brands/transunion)
- [VantageScore](/demand/global-en/brands/vantagescore)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among credit scoring platforms worldwide?

In August 2026, Experian was the most searched among credit scoring platforms worldwide, with an estimated 3.4M branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Credit scoring platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/credit-scoring-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/credit-scoring-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.