--- title: "Equifax vs myFICO: Which is searched more?" description: "Is Equifax or myFICO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit score services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/credit-score-services/compare/equifax-vs-myfico" publisher: "Brandwave" --- # Equifax vs myFICO: Which is searched more? Is Equifax or myFICO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit score services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Equifax and myFICO - **Competitive set**: Credit score services - **Market**: Global - **Month measured**: Sep 2026 - **Equifax Share of Search**: 16.5% - **myFICO Share of Search**: 1% ## Is Equifax or myFICO more popular in search? - In September 2026, Equifax had more branded searches than myFICO among credit score services worldwide. Equifax had about 1.5 million branded searches, while myFICO had 90,500. Equifax made up 16.5% of all credit score service searches we track, and myFICO accounted for 1%. - Equifax was ahead of myFICO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Equifax’s share of searches among credit score services worldwide moved from 14.3% to 16.5%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, myFICO’s share of searches among credit score services worldwide moved from 0.86% to 1%, and its estimated monthly branded searches held steady at 90.5K. ## Top credit score services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Equifax appeared in all five answers. myFICO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Equifax was listed before myFICO in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Experian | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Credit Karma | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Equifax | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | TransUnion | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | myFICO | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | ClearScore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit score services - Asked ChatGPT "Which credit score service should I use?": 1. Experian, 2. Credit Karma, 3. myFICO, 4. Equifax, 5. TransUnion - Asked ChatGPT "What are the best credit score services?": 1. Experian, 2. Credit Karma, 3. myFICO, 4. Equifax, 5. TransUnion - Asked ChatGPT "What's the best credit score service for my credit score?": 1. Experian, 2. Credit Karma, 3. Equifax, 4. TransUnion, 5. myFICO - Searched Google, AI Overview "free credit score": 1. Experian, 2. TransUnion, 3. Equifax - Searched Google, AI Overview "check credit score": 1. Experian, 2. Equifax, 3. TransUnion Not named in any answer: ClearScore. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for credit score services worldwide in September 2026? - In September 2026, Equifax gained share of searches among credit score services worldwide, from 14.2% to 16.5%. ## Month by month | Month | Equifax estimated searches | Equifax Share of Search | Equifax rank | myFICO estimated searches | myFICO Share of Search | myFICO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 14.3% | 3 | 90.5K | 0.86% | 6 | | Nov 2025 | 1.5M | 15.5% | 3 | 90.5K | 0.93% | 6 | | Dec 2025 | 1.5M | 16.9% | 3 | 90.5K | 1% | 6 | | Jan 2026 | 1.5M | 14.3% | 3 | 90.5K | 0.86% | 6 | | Feb 2026 | 1.5M | 14.3% | 3 | 90.5K | 0.86% | 6 | | Mar 2026 | 1.8M | 15.8% | 3 | 110K | 0.95% | 6 | | Apr 2026 | 1.5M | 14.2% | 3 | 110K | 1% | 6 | | May 2026 | 1.5M | 14.5% | 3 | 110K | 1.1% | 6 | | Jun 2026 | 1.5M | 14.6% | 3 | 90.5K | 0.88% | 6 | | Jul 2026 | 1.5M | 14.5% | 3 | 110K | 1.1% | 6 | | Aug 2026 | 1.5M | 14.2% | 3 | 110K | 1% | 6 | | Sep 2026 | 1.5M | 16.5% | 3 | 90.5K | 1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Equifax’s and myFICO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Equifax**: Measured on the search term “equifax”. - **myFICO**: Measured on the search term “myfico”. - [Equifax profile](/demand/global-en/brands/equifax) - [myFICO profile](/demand/global-en/brands/myfico) - [All credit score services worldwide](/demand/global-en/categories/credit-score-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Equifax or myFICO more popular in search? In September 2026, Equifax had more branded searches than myFICO among credit score services worldwide. Equifax had about 1.5 million branded searches, while myFICO had 90,500. Equifax made up 16.5% of all credit score service searches we track, and myFICO accounted for 1%. ## Cite this page Brandwave. "Equifax vs myFICO: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/credit-score-services/compare/equifax-vs-myfico This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/credit-score-services/compare/equifax-vs-myfico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.