--- title: "Credit score services: Which brands are most popular in search?" description: "Compare the services that show credit scores. Share of Search among Credit Karma, Experian, Equifax, TransUnion and ClearScore, the credit score services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/credit-score-services" publisher: "Brandwave" --- # Credit score services: Which brands are most popular in search? Compare the services that show credit scores. Share of Search among Credit Karma, Experian, Equifax, TransUnion and ClearScore, the credit score services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Credit score services - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Credit Karma, 32.1% ## Which brand is most popular in search among credit score services worldwide? - Credit Karma and Experian share the highest estimated Share of Search among credit score services worldwide, at 32.1% in August 2026. - Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit score services worldwide peaked at 35.6% in March 2026 and was lowest at 31.1% in December 2025. - Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit score services worldwide peaked at 32.8% in May 2026 and was lowest at 28.6% in November 2025. - Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services worldwide peaked at 17% in December 2025 and was lowest at 14.4% in October 2025. - Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit score services worldwide peaked at 11.7% in October 2025 and was lowest at 9.8% in May 2026. - Across the 11 months ending August 2026, ClearScore’s estimated Share of Search among credit score services worldwide peaked at 10.4% in November 2025 and was lowest at 8.7% in March 2026. - Across the 11 months ending August 2026, Credit Karma, Experian, Equifax, TransUnion and ClearScore held steady: their estimated Share of Search among credit score services worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Credit Karma vs Experian: compare search popularity](/demand/global-en/compare/credit-karma-vs-experian): 32.1% Share of Search each. - [Credit Karma vs Equifax: compare search popularity](/demand/global-en/compare/credit-karma-vs-equifax): 32.1% against 14.4% Share of Search. - [Credit Karma vs TransUnion: compare search popularity](/demand/global-en/compare/credit-karma-vs-transunion): 32.1% against 11.7% Share of Search. - [Credit Karma vs ClearScore: compare search popularity](/demand/global-en/compare/clearscore-vs-credit-karma): 32.1% against 9.6% Share of Search. - [Experian vs Equifax: compare search popularity](/demand/global-en/compare/equifax-vs-experian): 32.1% against 14.4% Share of Search. - [Experian vs TransUnion: compare search popularity](/demand/global-en/compare/experian-vs-transunion): 32.1% against 11.7% Share of Search. - [Experian vs ClearScore: compare search popularity](/demand/global-en/compare/clearscore-vs-experian): 32.1% against 9.6% Share of Search. - [Equifax vs TransUnion: compare search popularity](/demand/global-en/compare/equifax-vs-transunion): 14.4% against 11.7% Share of Search. - [Equifax vs ClearScore: compare search popularity](/demand/global-en/compare/clearscore-vs-equifax): 14.4% against 9.6% Share of Search. - [TransUnion vs ClearScore: compare search popularity](/demand/global-en/compare/clearscore-vs-transunion): 11.7% against 9.6% Share of Search. ## How did search popularity change for credit score services worldwide in August 2026? - In August 2026, TransUnion overtook ClearScore to rank 4th among credit score services worldwide, at 11.7%. - In August 2026, Credit Karma lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%. - In August 2026, Experian lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Credit Karma | 32.1% | 3.4M | 0.0% | Credit Karma | | 2 | Experian | 32.1% | 3.4M | 0.0% | Experian | | 3 | Equifax | 14.4% | 1.5M | 0.0% | Equifax | | 4 | TransUnion | 11.7% | 1.2M | +22.0% | TransUnion | | 5 | ClearScore | 9.6% | 1M | 0.0% | ClearScore | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit Karma | 3.4M | 32.1% | 1 | | Oct 2025 | Experian | 3.4M | 32.1% | 2 | | Oct 2025 | Equifax | 1.5M | 14.4% | 3 | | Oct 2025 | TransUnion | 1.2M | 11.7% | 4 | | Oct 2025 | ClearScore | 1M | 9.6% | 5 | | Nov 2025 | Credit Karma | 3.4M | 34.9% | 1 | | Nov 2025 | Experian | 2.7M | 28.6% | 2 | | Nov 2025 | Equifax | 1.5M | 15.6% | 3 | | Nov 2025 | ClearScore | 1M | 10.4% | 4 | | Nov 2025 | TransUnion | 1M | 10.4% | 5 | | Dec 2025 | Credit Karma | 2.7M | 31.1% | 1 | | Dec 2025 | Experian | 2.7M | 31.1% | 2 | | Dec 2025 | Equifax | 1.5M | 17% | 3 | | Dec 2025 | TransUnion | 1M | 11.4% | 4 | | Dec 2025 | ClearScore | 823K | 9.3% | 5 | | Jan 2026 | Credit Karma | 3.4M | 32.1% | 1 | | Jan 2026 | Experian | 3.4M | 32.1% | 2 | | Jan 2026 | Equifax | 1.5M | 14.4% | 3 | | Jan 2026 | TransUnion | 1.2M | 11.7% | 4 | | Jan 2026 | ClearScore | 1M | 9.6% | 5 | | Feb 2026 | Credit Karma | 3.4M | 32.1% | 1 | | Feb 2026 | Experian | 3.4M | 32.1% | 2 | | Feb 2026 | Equifax | 1.5M | 14.4% | 3 | | Feb 2026 | TransUnion | 1.2M | 11.7% | 4 | | Feb 2026 | ClearScore | 1M | 9.6% | 5 | | Mar 2026 | Credit Karma | 4.1M | 35.6% | 1 | | Mar 2026 | Experian | 3.4M | 29.2% | 2 | | Mar 2026 | Equifax | 1.8M | 15.9% | 3 | | Mar 2026 | TransUnion | 1.2M | 10.6% | 4 | | Mar 2026 | ClearScore | 1M | 8.7% | 5 | | Apr 2026 | Credit Karma | 3.4M | 32.1% | 1 | | Apr 2026 | Experian | 3.4M | 32.1% | 2 | | Apr 2026 | Equifax | 1.5M | 14.4% | 3 | | Apr 2026 | TransUnion | 1.2M | 11.7% | 4 | | Apr 2026 | ClearScore | 1M | 9.6% | 5 | | May 2026 | Credit Karma | 3.4M | 32.8% | 1 | | May 2026 | Experian | 3.4M | 32.8% | 2 | | May 2026 | Equifax | 1.5M | 14.7% | 3 | | May 2026 | ClearScore | 1M | 9.8% | 4 | | May 2026 | TransUnion | 1M | 9.8% | 5 | | Jun 2026 | Credit Karma | 3.4M | 32.8% | 1 | | Jun 2026 | Experian | 3.4M | 32.8% | 2 | | Jun 2026 | Equifax | 1.5M | 14.7% | 3 | | Jun 2026 | ClearScore | 1M | 9.8% | 4 | | Jun 2026 | TransUnion | 1M | 9.8% | 5 | | Jul 2026 | Credit Karma | 3.4M | 32.8% | 1 | | Jul 2026 | Experian | 3.4M | 32.8% | 2 | | Jul 2026 | Equifax | 1.5M | 14.7% | 3 | | Jul 2026 | ClearScore | 1M | 9.8% | 4 | | Jul 2026 | TransUnion | 1M | 9.8% | 5 | | Aug 2026 | Credit Karma | 3.4M | 32.1% | 1 | | Aug 2026 | Experian | 3.4M | 32.1% | 2 | | Aug 2026 | Equifax | 1.5M | 14.4% | 3 | | Aug 2026 | TransUnion | 1.2M | 11.7% | 4 | | Aug 2026 | ClearScore | 1M | 9.6% | 5 | | Sep 2026 | ClearScore | — | — | — | | Sep 2026 | Credit Karma | — | — | — | | Sep 2026 | Equifax | — | — | — | | Sep 2026 | Experian | — | — | — | | Sep 2026 | TransUnion | — | — | — | ## What is being compared - **ClearScore**: Measured on the search term “clearscore”. - **Credit Karma**: Measured on the search term “credit karma”. - **Equifax**: Measured on the search term “equifax”. - **Experian**: Measured on the search term “experian”. - **TransUnion**: Measured on the search term “transunion”. - [ClearScore](/demand/global-en/brands/clearscore) - [Credit Karma](/demand/global-en/brands/credit-karma) - [Equifax](/demand/global-en/brands/equifax) - [Experian](/demand/global-en/brands/experian) - [TransUnion](/demand/global-en/brands/transunion) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among credit score services worldwide? Credit Karma and Experian share the highest estimated Share of Search among credit score services worldwide, at 32.1% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Credit score services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/credit-score-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/credit-score-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.