---
title: "Equifax vs TransUnion: Which is searched more?"
description: "Which is more popular in search, Equifax or TransUnion? Compare estimated monthly branded-search demand and Share of Search inside the Credit repair services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/credit-repair-services/compare/equifax-vs-transunion"
publisher: "Brandwave"
---

# Equifax vs TransUnion: Which is searched more?

Which is more popular in search, Equifax or TransUnion? Compare estimated monthly branded-search demand and Share of Search inside the Credit repair services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Equifax and TransUnion
- **Competitive set**: Credit repair services
- **Market**: Global
- **Month measured**: Aug 2026
- **Equifax Share of Search**: 15.8%
- **TransUnion Share of Search**: 12.8%

## Which is more popular in search, Equifax or TransUnion?

- In August 2026, Equifax had more branded searches than TransUnion among credit repair services worldwide. Equifax was estimated to have 1.5M branded searches compared to TransUnion’s 1.2M, and held a 15.8% Share of Search versus TransUnion’s 12.8%.
- Equifax was ahead of TransUnion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit repair services worldwide moved from 15.7% to 15.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit repair services worldwide held steady at 12.8%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for credit repair services worldwide in August 2026?

- In August 2026, TransUnion gained estimated Share of Search among credit repair services worldwide, from 10.8% to 12.8%.

## Month by month

| Month | Equifax estimated searches | Equifax Share of Search | Equifax rank | TransUnion estimated searches | TransUnion Share of Search | TransUnion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 15.7% | 3 | 1.2M | 12.8% | 4 |
| Nov 2025 | 1.5M | 17.2% | 3 | 1M | 11.5% | 4 |
| Dec 2025 | 1.5M | 18.5% | 3 | 1M | 12.4% | 4 |
| Jan 2026 | 1.5M | 15.7% | 3 | 1.2M | 12.8% | 4 |
| Feb 2026 | 1.5M | 15.7% | 3 | 1.2M | 12.8% | 4 |
| Mar 2026 | 1.8M | 17.2% | 3 | 1.2M | 11.5% | 4 |
| Apr 2026 | 1.5M | 15.7% | 3 | 1.2M | 12.8% | 4 |
| May 2026 | 1.5M | 16.1% | 3 | 1M | 10.7% | 4 |
| Jun 2026 | 1.5M | 16.1% | 3 | 1M | 10.7% | 4 |
| Jul 2026 | 1.5M | 16.1% | 3 | 1M | 10.8% | 4 |
| Aug 2026 | 1.5M | 15.8% | 3 | 1.2M | 12.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Equifax’s and TransUnion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Equifax**: Measured on the search term “equifax”.
- **TransUnion**: Measured on the search term “transunion”.

- [Equifax profile](/demand/global-en/brands/equifax)
- [TransUnion profile](/demand/global-en/brands/transunion)
- [All credit repair services worldwide](/demand/global-en/categories/credit-repair-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Equifax or TransUnion?

In August 2026, Equifax had more branded searches than TransUnion among credit repair services worldwide. Equifax was estimated to have 1.5M branded searches compared to TransUnion’s 1.2M, and held a 15.8% Share of Search versus TransUnion’s 12.8%.

## Cite this page

Brandwave. "Equifax vs TransUnion: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/credit-repair-services/compare/equifax-vs-transunion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/credit-repair-services/compare/equifax-vs-transunion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.