---
title: "Creator storefront platforms: Which brands are most popular in search?"
description: "Compare platforms creators use to sell products and digital goods from one storefront. Share of Search among Gumroad, Payhip, Beacons, Stan Store and Lemon Squeezy, the creator storefront platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/creator-storefront-platforms"
publisher: "Brandwave"
---

# Creator storefront platforms: Which brands are most popular in search?

Compare platforms creators use to sell products and digital goods from one storefront. Share of Search among Gumroad, Payhip, Beacons, Stan Store and Lemon Squeezy, the creator storefront platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Creator storefront platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gumroad, 50.9%

## Which brand is most popular in search among creator storefront platforms worldwide?

- In August 2026, Gumroad was the most searched among creator storefront platforms worldwide, with an estimated 823K branded searches and 50.9% estimated Share of Search within this set.
- Payhip is in 2nd place, 28.2 percentage points behind at 22.8% Share of Search.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide decreased from 54.9% to 50.9%.
- Across the 11 months ending August 2026, Payhip’s estimated Share of Search among creator storefront platforms worldwide increased from 16.4% to 22.8%.
- Across the 11 months ending August 2026, Beacons’ estimated Share of Search among creator storefront platforms worldwide increased from 10.1% to 11.3%.
- Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among creator storefront platforms worldwide decreased from 14.6% to 9.4%.
- Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among creator storefront platforms worldwide increased from 4% to 5.6%.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide peaked at 58.1% in January 2026 and was lowest at 50.9% in August 2026.
- Across the 11 months ending August 2026, Payhip’s estimated Share of Search among creator storefront platforms worldwide peaked at 22.8% in August 2026 and was lowest at 13.8% in February 2026.
- Across the 11 months ending August 2026, Beacons’ estimated Share of Search among creator storefront platforms worldwide peaked at 12.4% in February 2026 and was lowest at 9.8% in July 2026.
- Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among creator storefront platforms worldwide peaked at 6% in July 2026 and was lowest at 4% in October 2025.
- Across the 11 months ending August 2026, Beacons rose from 4th to 3rd among creator storefront platforms worldwide.
- Across the 11 months ending August 2026, Stan Store fell from 3rd to 4th among creator storefront platforms worldwide.

## Compare search popularity between leading brands

- [Gumroad vs Payhip: compare search popularity](/demand/global-en/compare/gumroad-vs-payhip): 50.9% against 22.8% Share of Search.
- [Gumroad vs Beacons: compare search popularity](/demand/global-en/compare/beacons-vs-gumroad): 50.9% against 11.3% Share of Search.
- [Gumroad vs Stan Store: compare search popularity](/demand/global-en/compare/gumroad-vs-stan-store): 50.9% against 9.4% Share of Search.
- [Gumroad vs Lemon Squeezy: compare search popularity](/demand/global-en/compare/gumroad-vs-lemon-squeezy): 50.9% against 5.6% Share of Search.
- [Payhip vs Beacons: compare search popularity](/demand/global-en/compare/beacons-vs-payhip): 22.8% against 11.3% Share of Search.
- [Payhip vs Stan Store: compare search popularity](/demand/global-en/compare/payhip-vs-stan-store): 22.8% against 9.4% Share of Search.
- [Payhip vs Lemon Squeezy: compare search popularity](/demand/global-en/compare/lemon-squeezy-vs-payhip): 22.8% against 5.6% Share of Search.
- [Beacons vs Stan Store: compare search popularity](/demand/global-en/compare/beacons-vs-stan-store): 11.3% against 9.4% Share of Search.
- [Beacons vs Lemon Squeezy: compare search popularity](/demand/global-en/compare/beacons-vs-lemon-squeezy): 11.3% against 5.6% Share of Search.
- [Stan Store vs Lemon Squeezy: compare search popularity](/demand/global-en/compare/lemon-squeezy-vs-stan-store): 9.4% against 5.6% Share of Search.

## How did search popularity change for creator storefront platforms worldwide in August 2026?

- In August 2026, Beacons overtook Stan Store to rank 3rd among creator storefront platforms worldwide, at 11.3%.
- In August 2026, Payhip gained estimated Share of Search among creator storefront platforms worldwide, from 19.9% to 22.8%.
- In August 2026, Gumroad lost estimated Share of Search among creator storefront platforms worldwide, from 54.3% to 50.9%.
- In August 2026, Stan Store lost estimated Share of Search among creator storefront platforms worldwide, from 10.1% to 9.4%.
- Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gumroad | 50.9% | 823K | 0.0% | Gumroad |
| 2 | Payhip | 22.8% | 368K | +22.3% | Payhip |
| 3 | Beacons | 11.3% | 182K | +22.7% | Beacons |
| 4 | Stan Store | 9.4% | 152K | -0.3% | Stan |
| 5 | Lemon Squeezy | 5.6% | 90.5K | 0.0% | Lemon Squeezy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gumroad | 673K | 54.9% | 1 |
| Oct 2025 | Payhip | 201K | 16.4% | 2 |
| Oct 2025 | Stan Store | 179K | 14.6% | 3 |
| Oct 2025 | Beacons | 124K | 10.1% | 4 |
| Oct 2025 | Lemon Squeezy | 49.5K | 4% | 5 |
| Nov 2025 | Gumroad | 673K | 53.4% | 1 |
| Nov 2025 | Payhip | 201K | 16% | 2 |
| Nov 2025 | Stan Store | 177K | 14.1% | 3 |
| Nov 2025 | Beacons | 148K | 11.8% | 4 |
| Nov 2025 | Lemon Squeezy | 60.5K | 4.8% | 5 |
| Dec 2025 | Gumroad | 823K | 56.8% | 1 |
| Dec 2025 | Payhip | 246K | 17% | 2 |
| Dec 2025 | Stan Store | 171K | 11.8% | 3 |
| Dec 2025 | Beacons | 148K | 10.2% | 4 |
| Dec 2025 | Lemon Squeezy | 60.5K | 4.2% | 5 |
| Jan 2026 | Gumroad | 1M | 58.1% | 1 |
| Jan 2026 | Payhip | 246K | 14.3% | 2 |
| Jan 2026 | Stan Store | 218K | 12.7% | 3 |
| Jan 2026 | Beacons | 183K | 10.6% | 4 |
| Jan 2026 | Lemon Squeezy | 74K | 4.3% | 5 |
| Feb 2026 | Gumroad | 823K | 56.5% | 1 |
| Feb 2026 | Payhip | 201K | 13.8% | 2 |
| Feb 2026 | Beacons | 181K | 12.4% | 3 |
| Feb 2026 | Stan Store | 178K | 12.2% | 4 |
| Feb 2026 | Lemon Squeezy | 74K | 5.1% | 5 |
| Mar 2026 | Gumroad | 823K | 52.9% | 1 |
| Mar 2026 | Payhip | 246K | 15.8% | 2 |
| Mar 2026 | Stan Store | 216K | 13.9% | 3 |
| Mar 2026 | Beacons | 182K | 11.7% | 4 |
| Mar 2026 | Lemon Squeezy | 90.5K | 5.8% | 5 |
| Apr 2026 | Gumroad | 823K | 53.9% | 1 |
| Apr 2026 | Payhip | 246K | 16.1% | 2 |
| Apr 2026 | Stan Store | 185K | 12.1% | 3 |
| Apr 2026 | Beacons | 182K | 11.9% | 4 |
| Apr 2026 | Lemon Squeezy | 90.5K | 5.9% | 5 |
| May 2026 | Gumroad | 823K | 54% | 1 |
| May 2026 | Payhip | 246K | 16.1% | 2 |
| May 2026 | Stan Store | 184K | 12.1% | 3 |
| May 2026 | Beacons | 180K | 11.8% | 4 |
| May 2026 | Lemon Squeezy | 90.5K | 5.9% | 5 |
| Jun 2026 | Gumroad | 823K | 54.3% | 1 |
| Jun 2026 | Payhip | 301K | 19.9% | 2 |
| Jun 2026 | Stan Store | 151K | 10% | 3 |
| Jun 2026 | Beacons | 150K | 9.9% | 4 |
| Jun 2026 | Lemon Squeezy | 90.5K | 6% | 5 |
| Jul 2026 | Gumroad | 823K | 54.3% | 1 |
| Jul 2026 | Payhip | 301K | 19.9% | 2 |
| Jul 2026 | Stan Store | 153K | 10.1% | 3 |
| Jul 2026 | Beacons | 148K | 9.8% | 4 |
| Jul 2026 | Lemon Squeezy | 90.5K | 6% | 5 |
| Aug 2026 | Gumroad | 823K | 50.9% | 1 |
| Aug 2026 | Payhip | 368K | 22.8% | 2 |
| Aug 2026 | Beacons | 182K | 11.3% | 3 |
| Aug 2026 | Stan Store | 152K | 9.4% | 4 |
| Aug 2026 | Lemon Squeezy | 90.5K | 5.6% | 5 |
| Sep 2026 | Beacons | — | — | — |
| Sep 2026 | Gumroad | — | — | — |
| Sep 2026 | Lemon Squeezy | — | — | — |
| Sep 2026 | Payhip | — | — | — |
| Sep 2026 | Stan Store | — | — | — |

## What is being compared

- **Beacons**: Measured on the search terms “ai beacons”, “Beacons AI”, “beacons ai app”, “beacons ai com”, “beacons ai free”, “beacons ai link in bio”, “beacons ai media kit”, “beacons ai pricing”, “beacons ai website”, “beacons app”, “beacons link in bio”, “beacons media kit”, “beacons.ai”, “https beacons ai”, “what is beacons ai” and “www beacons ai”, summed into one figure.
- **Gumroad**: Measured on the search term “gumroad”.
- **Lemon Squeezy**: Measured on the search term “lemon squeezy”.
- **Payhip**: Measured on the search term “payhip”.
- **Stan Store**: Measured on the search terms “stan creator store”, “stan link in bio”, “Stan Store”, “stan store app”, “stan store free”, “stan store free trial”, “stan store link in bio”, “stan store price”, “stan store pricing”, “stan store uk”, “stan your creator store”, “stan.store”, “stanstore”, “the stan store” and “what is stan store”, summed into one figure.

- [Beacons](/demand/global-en/brands/beacons)
- [Gumroad](/demand/global-en/brands/gumroad)
- [Lemon Squeezy](/demand/global-en/brands/lemon-squeezy)
- [Payhip](/demand/global-en/brands/payhip)
- [Stan Store](/demand/global-en/brands/stan-store)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among creator storefront platforms worldwide?

In August 2026, Gumroad was the most searched among creator storefront platforms worldwide, with an estimated 823K branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Creator storefront platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creator-storefront-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creator-storefront-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.