---
title: "Creator relationship management platforms: Which brands are most popular in search?"
description: "Compare the platforms brands manage ongoing creator partnerships in. Share of Search among CreatorIQ, Launchmetrics, Traackr, GRIN and Later Influence, the creator relationship management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/creator-relationship-management-platforms"
publisher: "Brandwave"
---

# Creator relationship management platforms: Which brands are most popular in search?

Compare the platforms brands manage ongoing creator partnerships in. Share of Search among CreatorIQ, Launchmetrics, Traackr, GRIN and Later Influence, the creator relationship management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Creator relationship management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CreatorIQ, 56.8%

## Which brand is most popular in search among creator relationship management platforms worldwide?

- In August 2026, CreatorIQ was the most searched among creator relationship management platforms worldwide, with an estimated 18.1K branded searches and 56.8% estimated Share of Search within this set.
- Launchmetrics is in 2nd place, 39.9 percentage points behind at 17% Share of Search.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among creator relationship management platforms worldwide decreased from 61% to 56.8%.
- Across the 11 months ending August 2026, Launchmetrics’ estimated Share of Search among creator relationship management platforms worldwide decreased from 18.2% to 17%.
- Across the 11 months ending August 2026, Traackr’s estimated Share of Search among creator relationship management platforms worldwide increased from 14.9% to 17%.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among creator relationship management platforms worldwide increased from 2.9% to 5%.
- Across the 11 months ending August 2026, Later Influence’s estimated Share of Search among creator relationship management platforms worldwide increased from 3% to 4.2%.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among creator relationship management platforms worldwide peaked at 61% in October 2025 and was lowest at 48.1% in March 2026.
- Across the 11 months ending August 2026, Launchmetrics’ estimated Share of Search among creator relationship management platforms worldwide peaked at 23% in July 2026 and was lowest at 16.5% in December 2025.
- Across the 11 months ending August 2026, Traackr’s estimated Share of Search among creator relationship management platforms worldwide peaked at 22.9% in January 2026 and was lowest at 14.9% in October 2025.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among creator relationship management platforms worldwide peaked at 6.2% in March 2026 and was lowest at 2.8% in July 2026.
- Across the 11 months ending August 2026, Later Influence’s estimated Share of Search among creator relationship management platforms worldwide peaked at 4.2% in August 2026 and was lowest at 2.7% in March 2026.
- Across the 11 months ending August 2026, GRIN rose from 5th to 4th among creator relationship management platforms worldwide.
- Across the 11 months ending August 2026, Later Influence fell from 4th to 5th among creator relationship management platforms worldwide.

## Compare search popularity between leading brands

- [CreatorIQ vs Launchmetrics: compare search popularity](/demand/global-en/compare/creatoriq-vs-launchmetrics): 56.8% against 17% Share of Search.
- [CreatorIQ vs Traackr: compare search popularity](/demand/global-en/compare/creatoriq-vs-traackr): 56.8% against 17% Share of Search.
- [CreatorIQ vs GRIN: compare search popularity](/demand/global-en/compare/creatoriq-vs-grin): 56.8% against 5% Share of Search.
- [CreatorIQ vs Later Influence: compare search popularity](/demand/global-en/compare/creatoriq-vs-later-influence): 56.8% against 4.2% Share of Search.
- [Launchmetrics vs Traackr: compare search popularity](/demand/global-en/compare/launchmetrics-vs-traackr): 17% Share of Search each.
- [Launchmetrics vs GRIN: compare search popularity](/demand/global-en/compare/grin-vs-launchmetrics): 17% against 5% Share of Search.
- [Launchmetrics vs Later Influence: compare search popularity](/demand/global-en/compare/later-influence-vs-launchmetrics): 17% against 4.2% Share of Search.
- [Traackr vs GRIN: compare search popularity](/demand/global-en/compare/grin-vs-traackr): 17% against 5% Share of Search.
- [Traackr vs Later Influence: compare search popularity](/demand/global-en/compare/later-influence-vs-traackr): 17% against 4.2% Share of Search.
- [GRIN vs Later Influence: compare search popularity](/demand/global-en/compare/grin-vs-later-influence): 5% against 4.2% Share of Search.

## How did search popularity change for creator relationship management platforms worldwide in August 2026?

- In August 2026, GRIN overtook Later Influence to rank 4th among creator relationship management platforms worldwide, at 5%.
- In August 2026, CreatorIQ gained estimated Share of Search among creator relationship management platforms worldwide, from 51.5% to 56.8%.
- In August 2026, Launchmetrics lost estimated Share of Search among creator relationship management platforms worldwide, from 23% to 17%.
- In August 2026, Traackr lost estimated Share of Search among creator relationship management platforms worldwide, from 18.8% to 17%.
- Later Influence’s estimated Share of Search among creator relationship management platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CreatorIQ | 56.8% | 18.1K | 0.0% | CreatorIQ |
| 2 | Launchmetrics | 17% | 5.4K | -33.3% | Launchmetrics |
| 3 | Traackr | 17% | 5.4K | -18.2% | Traackr |
| 4 | GRIN | 5% | 1.6K | +63.3% | GRIN |
| 5 | Later Influence | 4.2% | 1.4K | -1.5% | Later Influence |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CreatorIQ | 27.1K | 61% | 1 |
| Oct 2025 | Launchmetrics | 8.1K | 18.2% | 2 |
| Oct 2025 | Traackr | 6.6K | 14.9% | 3 |
| Oct 2025 | Later Influence | 1.3K | 3% | 4 |
| Oct 2025 | GRIN | 1.3K | 2.9% | 5 |
| Nov 2025 | CreatorIQ | 18.1K | 55.8% | 1 |
| Nov 2025 | Traackr | 6.6K | 20.4% | 2 |
| Nov 2025 | Launchmetrics | 5.4K | 16.7% | 3 |
| Nov 2025 | GRIN | 1.3K | 4% | 4 |
| Nov 2025 | Later Influence | 1K | 3.1% | 5 |
| Dec 2025 | CreatorIQ | 14.8K | 55.5% | 1 |
| Dec 2025 | Traackr | 5.4K | 20.2% | 2 |
| Dec 2025 | Launchmetrics | 4.4K | 16.5% | 3 |
| Dec 2025 | GRIN | 1.2K | 4.4% | 4 |
| Dec 2025 | Later Influence | 900 | 3.4% | 5 |
| Jan 2026 | CreatorIQ | 18.1K | 51.2% | 1 |
| Jan 2026 | Traackr | 8.1K | 22.9% | 2 |
| Jan 2026 | Launchmetrics | 6.6K | 18.7% | 3 |
| Jan 2026 | Later Influence | 1.3K | 3.8% | 4 |
| Jan 2026 | GRIN | 1.2K | 3.4% | 5 |
| Feb 2026 | CreatorIQ | 18.1K | 51.1% | 1 |
| Feb 2026 | Launchmetrics | 8.1K | 22.8% | 2 |
| Feb 2026 | Traackr | 6.6K | 18.6% | 3 |
| Feb 2026 | GRIN | 1.6K | 4.5% | 4 |
| Feb 2026 | Later Influence | 1.1K | 3% | 5 |
| Mar 2026 | CreatorIQ | 18.1K | 48.1% | 1 |
| Mar 2026 | Launchmetrics | 8.1K | 21.5% | 2 |
| Mar 2026 | Traackr | 8.1K | 21.5% | 3 |
| Mar 2026 | GRIN | 2.3K | 6.2% | 4 |
| Mar 2026 | Later Influence | 1K | 2.7% | 5 |
| Apr 2026 | CreatorIQ | 18.1K | 53.1% | 1 |
| Apr 2026 | Launchmetrics | 6.6K | 19.4% | 2 |
| Apr 2026 | Traackr | 6.6K | 19.4% | 3 |
| Apr 2026 | GRIN | 1.7K | 5% | 4 |
| Apr 2026 | Later Influence | 1K | 3.1% | 5 |
| May 2026 | CreatorIQ | 18.1K | 55.3% | 1 |
| May 2026 | Launchmetrics | 6.6K | 20.2% | 2 |
| May 2026 | Traackr | 5.4K | 16.5% | 3 |
| May 2026 | GRIN | 1.7K | 5.3% | 4 |
| May 2026 | Later Influence | 920 | 2.8% | 5 |
| Jun 2026 | CreatorIQ | 18.1K | 53.6% | 1 |
| Jun 2026 | Launchmetrics | 6.6K | 19.5% | 2 |
| Jun 2026 | Traackr | 6.6K | 19.5% | 3 |
| Jun 2026 | GRIN | 1.4K | 4.3% | 4 |
| Jun 2026 | Later Influence | 1K | 3.1% | 5 |
| Jul 2026 | CreatorIQ | 18.1K | 51.5% | 1 |
| Jul 2026 | Launchmetrics | 8.1K | 23% | 2 |
| Jul 2026 | Traackr | 6.6K | 18.8% | 3 |
| Jul 2026 | Later Influence | 1.4K | 3.9% | 4 |
| Jul 2026 | GRIN | 980 | 2.8% | 5 |
| Aug 2026 | CreatorIQ | 18.1K | 56.8% | 1 |
| Aug 2026 | Launchmetrics | 5.4K | 17% | 2 |
| Aug 2026 | Traackr | 5.4K | 17% | 3 |
| Aug 2026 | GRIN | 1.6K | 5% | 4 |
| Aug 2026 | Later Influence | 1.4K | 4.2% | 5 |
| Sep 2026 | CreatorIQ | — | — | — |
| Sep 2026 | GRIN | — | — | — |
| Sep 2026 | Later Influence | — | — | — |
| Sep 2026 | Launchmetrics | — | — | — |
| Sep 2026 | Traackr | — | — | — |

## What is being compared

- **CreatorIQ**: Measured on the search term “creatoriq”.
- **GRIN**: Measured on the search terms “grin influencer” and “grin influencer marketing platform”, summed into one figure.
- **Later Influence**: Measured on the search terms “later influence” and “laterinfluence”, summed into one figure.
- **Launchmetrics**: Measured on the search term “launchmetrics”.
- **Traackr**: Measured on the search term “traackr”.

- [CreatorIQ](/demand/global-en/brands/creatoriq)
- [GRIN](/demand/global-en/brands/grin)
- [Later Influence](/demand/global-en/brands/later-influence)
- [Launchmetrics](/demand/global-en/brands/launchmetrics)
- [Traackr](/demand/global-en/brands/traackr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among creator relationship management platforms worldwide?

In August 2026, CreatorIQ was the most searched among creator relationship management platforms worldwide, with an estimated 18.1K branded searches and 56.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Creator relationship management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creator-relationship-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creator-relationship-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.