--- title: "Creator payment platforms: Which brands are most popular in search?" description: "Compare the platforms brands pay creators through. Share of Search among JoinBrands, Passionfroot, Popular Pays, Hypefy and Glewee, the creator payment platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/creator-payment-platforms" publisher: "Brandwave" --- # Creator payment platforms: Which brands are most popular in search? Compare the platforms brands pay creators through. Share of Search among JoinBrands, Passionfroot, Popular Pays, Hypefy and Glewee, the creator payment platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Creator payment platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: JoinBrands, 70.9% ## Which brand is most popular in search among creator payment platforms worldwide? - In August 2026, JoinBrands was the most searched among creator payment platforms worldwide, with an estimated 24.6K branded searches and 70.9% estimated Share of Search within this set. - Passionfroot is in 2nd place, 55.3 percentage points behind at 15.6% Share of Search. - Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among creator payment platforms worldwide increased from 61.2% to 70.9%. - Across the 11 months ending August 2026, Passionfroot’s estimated Share of Search among creator payment platforms worldwide increased from 9.3% to 15.6%. - Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide decreased from 14.2% to 6.9%. - Across the 11 months ending August 2026, Hypefy’s estimated Share of Search among creator payment platforms worldwide decreased from 11.8% to 5.5%. - Across the 11 months ending August 2026, Glewee’s estimated Share of Search among creator payment platforms worldwide decreased from 3.5% to 1.1%. - Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among creator payment platforms worldwide peaked at 70.9% in August 2026 and was lowest at 61.1% in November 2025. - Across the 11 months ending August 2026, Passionfroot’s estimated Share of Search among creator payment platforms worldwide peaked at 17.9% in July 2026 and was lowest at 9.3% in October 2025. - Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide peaked at 14.3% in November 2025 and was lowest at 6.5% in July 2026. - Across the 11 months ending August 2026, Hypefy’s estimated Share of Search among creator payment platforms worldwide peaked at 11.8% in November 2025 and was lowest at 5.5% in August 2026. - Across the 11 months ending August 2026, Glewee’s estimated Share of Search among creator payment platforms worldwide peaked at 3.6% in December 2025 and was lowest at 1.1% in July 2026. - Across the 11 months ending August 2026, Passionfroot rose from 4th to 2nd among creator payment platforms worldwide. - Across the 11 months ending August 2026, Popular Pays fell from 2nd to 3rd among creator payment platforms worldwide. - Across the 11 months ending August 2026, Hypefy fell from 3rd to 4th among creator payment platforms worldwide. ## Compare search popularity between leading brands - [JoinBrands vs Passionfroot: compare search popularity](/demand/global-en/compare/joinbrands-vs-passionfroot): 70.9% against 15.6% Share of Search. - [JoinBrands vs Popular Pays: compare search popularity](/demand/global-en/compare/joinbrands-vs-popular-pays): 70.9% against 6.9% Share of Search. - [JoinBrands vs Hypefy: compare search popularity](/demand/global-en/compare/hypefy-vs-joinbrands): 70.9% against 5.5% Share of Search. - [Passionfroot vs Popular Pays: compare search popularity](/demand/global-en/compare/passionfroot-vs-popular-pays): 15.6% against 6.9% Share of Search. - [Passionfroot vs Hypefy: compare search popularity](/demand/global-en/compare/hypefy-vs-passionfroot): 15.6% against 5.5% Share of Search. - [Popular Pays vs Hypefy: compare search popularity](/demand/global-en/compare/hypefy-vs-popular-pays): 6.9% against 5.5% Share of Search. ## How did search popularity change for creator payment platforms worldwide in August 2026? - In August 2026, JoinBrands gained estimated Share of Search among creator payment platforms worldwide, from 66.7% to 70.9%. - In August 2026, Hypefy lost estimated Share of Search among creator payment platforms worldwide, from 7.9% to 5.5%. - In August 2026, Passionfroot lost estimated Share of Search among creator payment platforms worldwide, from 17.9% to 15.6%. - In August 2026, Popular Pays rose from 4th to 3rd among creator payment platforms worldwide. - Estimated monthly branded searches for Glewee worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | JoinBrands | 70.9% | 24.6K | 0.0% | JoinBrands | | 2 | Passionfroot | 15.6% | 5.4K | -18.2% | Passionfroot | | 3 | Popular Pays | 6.9% | 2.4K | 0.0% | Popular Pays | | 4 | Hypefy | 5.5% | 1.9K | -34.5% | Hypefy | | 5 | Glewee | 1.1% | 390 | 0.0% | Glewee | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | JoinBrands | 12.5K | 61.2% | 1 | | Oct 2025 | Popular Pays | 2.9K | 14.2% | 2 | | Oct 2025 | Hypefy | 2.4K | 11.8% | 3 | | Oct 2025 | Passionfroot | 1.9K | 9.3% | 4 | | Oct 2025 | Glewee | 720 | 3.5% | 5 | | Nov 2025 | JoinBrands | 12.4K | 61.1% | 1 | | Nov 2025 | Popular Pays | 2.9K | 14.3% | 2 | | Nov 2025 | Hypefy | 2.4K | 11.8% | 3 | | Nov 2025 | Passionfroot | 1.9K | 9.3% | 4 | | Nov 2025 | Glewee | 720 | 3.5% | 5 | | Dec 2025 | JoinBrands | 13K | 65.2% | 1 | | Dec 2025 | Passionfroot | 2.4K | 12.1% | 2 | | Dec 2025 | Hypefy | 1.9K | 9.5% | 3 | | Dec 2025 | Popular Pays | 1.9K | 9.5% | 4 | | Dec 2025 | Glewee | 720 | 3.6% | 5 | | Jan 2026 | JoinBrands | 19.1K | 69.4% | 1 | | Jan 2026 | Passionfroot | 2.9K | 10.5% | 2 | | Jan 2026 | Popular Pays | 2.9K | 10.5% | 3 | | Jan 2026 | Hypefy | 1.9K | 6.9% | 4 | | Jan 2026 | Glewee | 720 | 2.6% | 5 | | Feb 2026 | JoinBrands | 15.7K | 66.8% | 1 | | Feb 2026 | Popular Pays | 2.9K | 12.4% | 2 | | Feb 2026 | Passionfroot | 2.4K | 10.2% | 3 | | Feb 2026 | Hypefy | 1.9K | 8.1% | 4 | | Feb 2026 | Glewee | 590 | 2.5% | 5 | | Mar 2026 | JoinBrands | 19.4K | 69.1% | 1 | | Mar 2026 | Passionfroot | 2.9K | 10.3% | 2 | | Mar 2026 | Popular Pays | 2.9K | 10.3% | 3 | | Mar 2026 | Hypefy | 2.4K | 8.5% | 4 | | Mar 2026 | Glewee | 480 | 1.7% | 5 | | Apr 2026 | JoinBrands | 19.4K | 70.3% | 1 | | Apr 2026 | Passionfroot | 2.9K | 10.5% | 2 | | Apr 2026 | Popular Pays | 2.9K | 10.5% | 3 | | Apr 2026 | Hypefy | 1.9K | 6.9% | 4 | | Apr 2026 | Glewee | 480 | 1.7% | 5 | | May 2026 | JoinBrands | 19.4K | 67.6% | 1 | | May 2026 | Passionfroot | 3.6K | 12.5% | 2 | | May 2026 | Hypefy | 2.9K | 10.1% | 3 | | May 2026 | Popular Pays | 2.4K | 8.4% | 4 | | May 2026 | Glewee | 390 | 1.4% | 5 | | Jun 2026 | JoinBrands | 19.7K | 70.9% | 1 | | Jun 2026 | Passionfroot | 2.9K | 10.4% | 2 | | Jun 2026 | Hypefy | 2.4K | 8.6% | 3 | | Jun 2026 | Popular Pays | 2.4K | 8.6% | 4 | | Jun 2026 | Glewee | 390 | 1.4% | 5 | | Jul 2026 | JoinBrands | 24.6K | 66.7% | 1 | | Jul 2026 | Passionfroot | 6.6K | 17.9% | 2 | | Jul 2026 | Hypefy | 2.9K | 7.9% | 3 | | Jul 2026 | Popular Pays | 2.4K | 6.5% | 4 | | Jul 2026 | Glewee | 390 | 1.1% | 5 | | Aug 2026 | JoinBrands | 24.6K | 70.9% | 1 | | Aug 2026 | Passionfroot | 5.4K | 15.6% | 2 | | Aug 2026 | Popular Pays | 2.4K | 6.9% | 3 | | Aug 2026 | Hypefy | 1.9K | 5.5% | 4 | | Aug 2026 | Glewee | 390 | 1.1% | 5 | | Sep 2026 | Glewee | — | — | — | | Sep 2026 | Hypefy | — | — | — | | Sep 2026 | JoinBrands | — | — | — | | Sep 2026 | Passionfroot | — | — | — | | Sep 2026 | Popular Pays | — | — | — | ## What is being compared - **Glewee**: Measured on the search term “glewee”. - **Hypefy**: Measured on the search term “hypefy”. - **JoinBrands**: Measured on the search terms “joinbrands” and “joinbrands ugc”, summed into one figure. - **Passionfroot**: Measured on the search term “passionfroot”. - **Popular Pays**: Measured on the search term “popular pays”. - [Glewee](/demand/global-en/brands/glewee) - [Hypefy](/demand/global-en/brands/hypefy) - [JoinBrands](/demand/global-en/brands/joinbrands) - [Passionfroot](/demand/global-en/brands/passionfroot) - [Popular Pays](/demand/global-en/brands/popular-pays) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among creator payment platforms worldwide? In August 2026, JoinBrands was the most searched among creator payment platforms worldwide, with an estimated 24.6K branded searches and 70.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Creator payment platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creator-payment-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creator-payment-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.