--- title: "Gumroad vs Stan Store: Which is searched more?" description: "Is Gumroad or Stan Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/creator-commerce-platforms/compare/gumroad-vs-stan-store" publisher: "Brandwave" --- # Gumroad vs Stan Store: Which is searched more? Is Gumroad or Stan Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gumroad and Stan Store - **Competitive set**: Creator commerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **Gumroad Share of Search**: 49.4% - **Stan Store Share of Search**: 10.6% ## Is Gumroad or Stan Store more popular in search? - In September 2026, Gumroad had more branded searches than Stan Store among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while Stan Store had 144,000. Gumroad made up 49.4% of all creator commerce platform searches we track, and Stan Store accounted for 10.6%. - Gumroad was ahead of Stan Store in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms worldwide moved from 48.1% to 49.4%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Stan Store’s share of searches among creator commerce platforms worldwide moved from 12.1% to 10.6%, and its estimated monthly branded searches moved from 169K to 144K. ## Top creator commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gumroad and Stan Store were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stan Store was listed before Gumroad in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stan Store | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Fourthwall | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | LTK | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ShopMy | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gumroad | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Beacons | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Levanta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sovrn Commerce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MagicLinks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creator commerce platforms - Asked ChatGPT "Which creator commerce platform should I use?": 1. Stan Store, 2. Fourthwall, 3. Gumroad - Asked ChatGPT "What are the best creator commerce platforms?": 1. Stan Store, 2. Fourthwall, 3. Gumroad, 4. LTK, 5. Beacons - Asked ChatGPT "What's the best creator commerce platform for affiliate product sales?": 1. ShopMy, 2. LTK, 3. Beacons - Searched Google, AI Overview "creator commerce platforms": named none of the brands we track - Searched Google, AI Overview "affiliate commerce platform": named none of the brands we track Not named in any answer: Levanta, Sovrn Commerce and MagicLinks. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator commerce platforms worldwide in September 2026? - In September 2026, Stan Store overtook Beacons to rank 3rd among creator commerce platforms worldwide, with 10.6% of the searches. - In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%. ## Month by month | Month | Gumroad estimated searches | Gumroad Share of Search | Gumroad rank | Stan Store estimated searches | Stan Store Share of Search | Stan Store rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 48.1% | 1 | 169K | 12.1% | 3 | | Nov 2025 | 673K | 46.8% | 1 | 170K | 11.8% | 3 | | Dec 2025 | 823K | 54.5% | 1 | 163K | 10.8% | 3 | | Jan 2026 | 1M | 56.6% | 1 | 207K | 11.7% | 2 | | Feb 2026 | 823K | 54.8% | 1 | 170K | 11.3% | 3 | | Mar 2026 | 823K | 45.7% | 1 | 207K | 11.5% | 3 | | Apr 2026 | 823K | 52.1% | 1 | 177K | 11.2% | 3 | | May 2026 | 823K | 49.6% | 1 | 177K | 10.7% | 3 | | Jun 2026 | 823K | 51.3% | 1 | 145K | 9% | 3 | | Jul 2026 | 823K | 54.4% | 1 | 145K | 9.6% | 3 | | Aug 2026 | 823K | 53.3% | 1 | 145K | 9.4% | 4 | | Sep 2026 | 673K | 49.4% | 1 | 144K | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gumroad’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gumroad**: Measured on the search term “gumroad”. - **Stan Store**: Measured on the search terms “stan creator store”, “Stan Store”, “stan store app”, “stan.store”, “stanstore” and “the stan store”, summed into one figure. - [Gumroad profile](/demand/global-en/brands/gumroad) - [Stan Store profile](/demand/global-en/brands/stan-store) - [All creator commerce platforms worldwide](/demand/global-en/categories/creator-commerce-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gumroad or Stan Store more popular in search? In September 2026, Gumroad had more branded searches than Stan Store among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while Stan Store had 144,000. Gumroad made up 49.4% of all creator commerce platform searches we track, and Stan Store accounted for 10.6%. ## Cite this page Brandwave. "Gumroad vs Stan Store: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/creator-commerce-platforms/compare/gumroad-vs-stan-store This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creator-commerce-platforms/compare/gumroad-vs-stan-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.