--- title: "Fourthwall vs Gumroad: Which is searched more?" description: "Is Fourthwall or Gumroad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/creator-commerce-platforms/compare/fourthwall-vs-gumroad" publisher: "Brandwave" --- # Fourthwall vs Gumroad: Which is searched more? Is Fourthwall or Gumroad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fourthwall and Gumroad - **Competitive set**: Creator commerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **Fourthwall Share of Search**: 6.6% - **Gumroad Share of Search**: 49.4% ## Is Fourthwall or Gumroad more popular in search? - In September 2026, Gumroad had more branded searches than Fourthwall among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while Fourthwall had 90,500. Gumroad made up 49.4% of all creator commerce platform searches we track, and Fourthwall accounted for 6.6%. - Gumroad was ahead of Fourthwall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fourthwall’s share of searches among creator commerce platforms worldwide moved from 5.3% to 6.6%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms worldwide moved from 48.1% to 49.4%, and its estimated monthly branded searches held steady at 673K. ## Top creator commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fourthwall and Gumroad were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fourthwall was listed before Gumroad in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stan Store | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Fourthwall | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | LTK | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ShopMy | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gumroad | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Beacons | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Levanta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sovrn Commerce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MagicLinks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creator commerce platforms - Asked ChatGPT "Which creator commerce platform should I use?": 1. Stan Store, 2. Fourthwall, 3. Gumroad - Asked ChatGPT "What are the best creator commerce platforms?": 1. Stan Store, 2. Fourthwall, 3. Gumroad, 4. LTK, 5. Beacons - Asked ChatGPT "What's the best creator commerce platform for affiliate product sales?": 1. ShopMy, 2. LTK, 3. Beacons - Searched Google, AI Overview "creator commerce platforms": named none of the brands we track - Searched Google, AI Overview "affiliate commerce platform": named none of the brands we track Not named in any answer: Levanta, Sovrn Commerce and MagicLinks. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator commerce platforms worldwide in September 2026? - In September 2026, Fourthwall gained share of searches among creator commerce platforms worldwide, from 5.9% to 6.6%. - In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%. ## Month by month | Month | Fourthwall estimated searches | Fourthwall Share of Search | Fourthwall rank | Gumroad estimated searches | Gumroad Share of Search | Gumroad rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 5.3% | 6 | 673K | 48.1% | 1 | | Nov 2025 | 74K | 5.1% | 6 | 673K | 46.8% | 1 | | Dec 2025 | 74K | 4.9% | 6 | 823K | 54.5% | 1 | | Jan 2026 | 90.5K | 5.1% | 6 | 1M | 56.6% | 1 | | Feb 2026 | 90.5K | 6% | 5 | 823K | 54.8% | 1 | | Mar 2026 | 301K | 16.7% | 2 | 823K | 45.7% | 1 | | Apr 2026 | 90.5K | 5.7% | 6 | 823K | 52.1% | 1 | | May 2026 | 90.5K | 5.5% | 6 | 823K | 49.6% | 1 | | Jun 2026 | 74K | 4.6% | 6 | 823K | 51.3% | 1 | | Jul 2026 | 90.5K | 6% | 6 | 823K | 54.4% | 1 | | Aug 2026 | 90.5K | 5.9% | 6 | 823K | 53.3% | 1 | | Sep 2026 | 90.5K | 6.6% | 6 | 673K | 49.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fourthwall’s and Gumroad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fourthwall**: Measured on the search term “fourthwall”. - **Gumroad**: Measured on the search term “gumroad”. - [Fourthwall profile](/demand/global-en/brands/fourthwall) - [Gumroad profile](/demand/global-en/brands/gumroad) - [All creator commerce platforms worldwide](/demand/global-en/categories/creator-commerce-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fourthwall or Gumroad more popular in search? In September 2026, Gumroad had more branded searches than Fourthwall among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while Fourthwall had 90,500. Gumroad made up 49.4% of all creator commerce platform searches we track, and Fourthwall accounted for 6.6%. ## Cite this page Brandwave. "Fourthwall vs Gumroad: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/creator-commerce-platforms/compare/fourthwall-vs-gumroad This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creator-commerce-platforms/compare/fourthwall-vs-gumroad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.