--- title: "Creator analytics platforms: Which brands are most popular in search?" description: "Compare the platforms used to measure creator and influencer performance. Share of Search among Social Blade, HypeAuditor and Tubular Labs, the creator analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/creator-analytics-platforms" publisher: "Brandwave" --- # Creator analytics platforms: Which brands are most popular in search? Compare the platforms used to measure creator and influencer performance. Share of Search among Social Blade, HypeAuditor and Tubular Labs, the creator analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Creator analytics platforms - **Market**: Global - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Social Blade, 96.7% ## Which brand is most popular in search among creator analytics platforms worldwide? - In August 2026, Social Blade was the most searched among creator analytics platforms worldwide, with an estimated 1M branded searches and 96.7% estimated Share of Search within this set. - HypeAuditor is in 2nd place, 93.5 percentage points behind at 3.2% Share of Search. - Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among creator analytics platforms worldwide increased from 96% to 96.7%. - Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among creator analytics platforms worldwide decreased from 3.9% to 3.2%. - Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among creator analytics platforms worldwide peaked at 96.7% in June 2026 and was lowest at 95.1% in November 2025. - Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among creator analytics platforms worldwide peaked at 4.7% in February 2026 and was lowest at 3.2% in June 2026. - Across the 11 months ending August 2026, Tubular Labs held steady: its estimated Share of Search among creator analytics platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Social Blade vs HypeAuditor: compare search popularity](/demand/global-en/compare/hypeauditor-vs-social-blade): 96.7% against 3.2% Share of Search. ## How did search popularity change for creator analytics platforms worldwide in August 2026? - Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026. - Estimated monthly branded searches for Tubular Labs worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Social Blade worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Social Blade | 96.7% | 1M | 0.0% | Social Blade | | 2 | HypeAuditor | 3.2% | 33.1K | 0.0% | HypeAuditor | | 3 | Tubular Labs | 0.13% | 1.3K | 0.0% | Tubular Labs | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social Blade | 1.2M | 96% | 1 | | Oct 2025 | HypeAuditor | 49.5K | 3.9% | 2 | | Oct 2025 | Tubular Labs | 1.6K | 0.13% | 3 | | Nov 2025 | Social Blade | 1M | 95.1% | 1 | | Nov 2025 | HypeAuditor | 49.5K | 4.7% | 2 | | Nov 2025 | Tubular Labs | 1.6K | 0.15% | 3 | | Dec 2025 | Social Blade | 1M | 96% | 1 | | Dec 2025 | HypeAuditor | 40.5K | 3.9% | 2 | | Dec 2025 | Tubular Labs | 1.3K | 0.12% | 3 | | Jan 2026 | Social Blade | 1.2M | 96% | 1 | | Jan 2026 | HypeAuditor | 49.5K | 3.9% | 2 | | Jan 2026 | Tubular Labs | 1.6K | 0.13% | 3 | | Feb 2026 | Social Blade | 1M | 95.2% | 1 | | Feb 2026 | HypeAuditor | 49.5K | 4.7% | 2 | | Feb 2026 | Tubular Labs | 1.3K | 0.12% | 3 | | Mar 2026 | Social Blade | 1M | 95.2% | 1 | | Mar 2026 | HypeAuditor | 49.5K | 4.7% | 2 | | Mar 2026 | Tubular Labs | 1.3K | 0.12% | 3 | | Apr 2026 | Social Blade | 1M | 95.2% | 1 | | Apr 2026 | HypeAuditor | 49.5K | 4.7% | 2 | | Apr 2026 | Tubular Labs | 1.3K | 0.12% | 3 | | May 2026 | Social Blade | 1M | 95.2% | 1 | | May 2026 | HypeAuditor | 49.5K | 4.7% | 2 | | May 2026 | Tubular Labs | 1.3K | 0.12% | 3 | | Jun 2026 | Social Blade | 1M | 96.7% | 1 | | Jun 2026 | HypeAuditor | 33.1K | 3.2% | 2 | | Jun 2026 | Tubular Labs | 1.3K | 0.13% | 3 | | Jul 2026 | Social Blade | 1M | 96.7% | 1 | | Jul 2026 | HypeAuditor | 33.1K | 3.2% | 2 | | Jul 2026 | Tubular Labs | 1.3K | 0.13% | 3 | | Aug 2026 | Social Blade | 1M | 96.7% | 1 | | Aug 2026 | HypeAuditor | 33.1K | 3.2% | 2 | | Aug 2026 | Tubular Labs | 1.3K | 0.13% | 3 | | Sep 2026 | HypeAuditor | — | — | — | | Sep 2026 | Social Blade | — | — | — | | Sep 2026 | Tubular Labs | — | — | — | ## What is being compared - **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure. - **Social Blade**: Measured on the search term “social blade”. - **Tubular Labs**: Measured on the search term “tubular labs”. - [HypeAuditor](/demand/global-en/brands/hypeauditor) - [Social Blade](/demand/global-en/brands/social-blade) - [Tubular Labs](/demand/global-en/brands/tubular) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among creator analytics platforms worldwide? In August 2026, Social Blade was the most searched among creator analytics platforms worldwide, with an estimated 1M branded searches and 96.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Creator analytics platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creator-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creator-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.