---
title: "Creative testing platforms: Which brands are most popular in search?"
description: "Compare tools that test advertising creative before or during campaigns to inform brand investment. Share of Search among DAIVID, Kantar Marketplace, Neurons, System1 and Zappi, the creative testing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/creative-testing-platforms"
publisher: "Brandwave"
---

# Creative testing platforms: Which brands are most popular in search?

Compare tools that test advertising creative before or during campaigns to inform brand investment. Share of Search among DAIVID, Kantar Marketplace, Neurons, System1 and Zappi, the creative testing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Creative testing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: DAIVID, 58%

## Which brand is most popular in search among creative testing platforms worldwide?

- In August 2026, DAIVID was the most searched among creative testing platforms worldwide, with an estimated 1.3K branded searches and 58% estimated Share of Search within this set.
- Kantar Marketplace is in 2nd place, 26.8 percentage points behind at 31.3% Share of Search.
- Across the 11 months ending August 2026, DAIVID’s estimated Share of Search among creative testing platforms worldwide increased from 54.4% to 58%.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide decreased from 35.4% to 31.3%.
- Across the 11 months ending August 2026, System1’s estimated Share of Search among creative testing platforms worldwide increased from 3.1% to 3.6%.
- Across the 11 months ending August 2026, DAIVID’s estimated Share of Search among creative testing platforms worldwide peaked at 60.6% in December 2025 and was lowest at 50.2% in January 2026.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide peaked at 37.8% in January 2026 and was lowest at 25.6% in April 2026.
- Across the 11 months ending August 2026, Neurons’ estimated Share of Search among creative testing platforms worldwide peaked at 5.8% in January 2026 and was lowest at 4% in May 2026.
- Across the 11 months ending August 2026, System1’s estimated Share of Search among creative testing platforms worldwide peaked at 7.1% in April 2026 and was lowest at 2.3% in December 2025.
- Across the 11 months ending August 2026, Zappi’s estimated Share of Search among creative testing platforms worldwide peaked at 3.7% in March 2026 and was lowest at 2.2% in August 2026.
- Across the 11 months ending August 2026, Neurons and Zappi held steady: their estimated Share of Search among creative testing platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [DAIVID vs Kantar Marketplace: compare search popularity](/demand/global-en/compare/daivid-vs-kantar-marketplace): 58% against 31.3% Share of Search.
- [DAIVID vs Neurons: compare search popularity](/demand/global-en/compare/daivid-vs-neurons): 58% against 4.9% Share of Search.
- [DAIVID vs System1: compare search popularity](/demand/global-en/compare/daivid-vs-system1): 58% against 3.6% Share of Search.
- [DAIVID vs Zappi: compare search popularity](/demand/global-en/compare/daivid-vs-zappi): 58% against 2.2% Share of Search.
- [Kantar Marketplace vs Neurons: compare search popularity](/demand/global-en/compare/kantar-marketplace-vs-neurons): 31.3% against 4.9% Share of Search.
- [Kantar Marketplace vs System1: compare search popularity](/demand/global-en/compare/kantar-marketplace-vs-system1): 31.3% against 3.6% Share of Search.
- [Kantar Marketplace vs Zappi: compare search popularity](/demand/global-en/compare/kantar-marketplace-vs-zappi): 31.3% against 2.2% Share of Search.
- [Neurons vs System1: compare search popularity](/demand/global-en/compare/neurons-vs-system1): 4.9% against 3.6% Share of Search.
- [Neurons vs Zappi: compare search popularity](/demand/global-en/compare/neurons-vs-zappi): 4.9% against 2.2% Share of Search.
- [System1 vs Zappi: compare search popularity](/demand/global-en/compare/system1-vs-zappi): 3.6% against 2.2% Share of Search.

## How did search popularity change for creative testing platforms worldwide in August 2026?

- Estimated monthly branded searches for Zappi worldwide fell 37.5% over 11 measured months, from 80 to 50 in August 2026.
- Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.
- Estimated monthly branded searches for DAIVID worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
- Estimated monthly branded searches for Neurons worldwide fell 15.4% over 11 measured months, from 130 to 110 in August 2026.
- Estimated monthly branded searches for System1 worldwide fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DAIVID | 58% | 1.3K | 0.0% | DAIVID |
| 2 | Kantar Marketplace | 31.3% | 700 | 0.0% | Kantar |
| 3 | Neurons | 4.9% | 110 | +10.0% | Neurons |
| 4 | System1 | 3.6% | 80 | +14.3% | System1 Group |
| 5 | Zappi | 2.2% | 50 | -16.7% | Zappi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DAIVID | 1.6K | 54.4% | 1 |
| Oct 2025 | Kantar Marketplace | 1K | 35.4% | 2 |
| Oct 2025 | Neurons | 130 | 4.4% | 3 |
| Oct 2025 | System1 | 90 | 3.1% | 4 |
| Oct 2025 | Zappi | 80 | 2.7% | 5 |
| Nov 2025 | DAIVID | 1.3K | 52.6% | 1 |
| Nov 2025 | Kantar Marketplace | 910 | 36.8% | 2 |
| Nov 2025 | Neurons | 110 | 4.5% | 3 |
| Nov 2025 | System1 | 90 | 3.6% | 4 |
| Nov 2025 | Zappi | 60 | 2.4% | 5 |
| Dec 2025 | DAIVID | 1.6K | 60.6% | 1 |
| Dec 2025 | Kantar Marketplace | 800 | 30.3% | 2 |
| Dec 2025 | Neurons | 120 | 4.5% | 3 |
| Dec 2025 | System1 | 60 | 2.3% | 4 |
| Dec 2025 | Zappi | 60 | 2.3% | 5 |
| Jan 2026 | DAIVID | 1.3K | 50.2% | 1 |
| Jan 2026 | Kantar Marketplace | 980 | 37.8% | 2 |
| Jan 2026 | Neurons | 150 | 5.8% | 3 |
| Jan 2026 | System1 | 80 | 3.1% | 4 |
| Jan 2026 | Zappi | 80 | 3.1% | 5 |
| Feb 2026 | DAIVID | 1.6K | 52.8% | 1 |
| Feb 2026 | Kantar Marketplace | 1.1K | 36.6% | 2 |
| Feb 2026 | Neurons | 140 | 4.6% | 3 |
| Feb 2026 | System1 | 100 | 3.3% | 4 |
| Feb 2026 | Zappi | 80 | 2.6% | 5 |
| Mar 2026 | DAIVID | 1.6K | 54.2% | 1 |
| Mar 2026 | Kantar Marketplace | 980 | 33.2% | 2 |
| Mar 2026 | Neurons | 160 | 5.4% | 3 |
| Mar 2026 | Zappi | 110 | 3.7% | 4 |
| Mar 2026 | System1 | 100 | 3.4% | 5 |
| Apr 2026 | DAIVID | 1.6K | 60.2% | 1 |
| Apr 2026 | Kantar Marketplace | 680 | 25.6% | 2 |
| Apr 2026 | System1 | 190 | 7.1% | 3 |
| Apr 2026 | Neurons | 120 | 4.5% | 4 |
| Apr 2026 | Zappi | 70 | 2.6% | 5 |
| May 2026 | DAIVID | 1.6K | 58.8% | 1 |
| May 2026 | Kantar Marketplace | 860 | 31.6% | 2 |
| May 2026 | Neurons | 110 | 4% | 3 |
| May 2026 | Zappi | 80 | 2.9% | 4 |
| May 2026 | System1 | 70 | 2.6% | 5 |
| Jun 2026 | DAIVID | 1.3K | 54.6% | 1 |
| Jun 2026 | Kantar Marketplace | 830 | 34.9% | 2 |
| Jun 2026 | Neurons | 130 | 5.5% | 3 |
| Jun 2026 | System1 | 60 | 2.5% | 4 |
| Jun 2026 | Zappi | 60 | 2.5% | 5 |
| Jul 2026 | DAIVID | 1.3K | 58.3% | 1 |
| Jul 2026 | Kantar Marketplace | 700 | 31.4% | 2 |
| Jul 2026 | Neurons | 100 | 4.5% | 3 |
| Jul 2026 | System1 | 70 | 3.1% | 4 |
| Jul 2026 | Zappi | 60 | 2.7% | 5 |
| Aug 2026 | DAIVID | 1.3K | 58% | 1 |
| Aug 2026 | Kantar Marketplace | 700 | 31.3% | 2 |
| Aug 2026 | Neurons | 110 | 4.9% | 3 |
| Aug 2026 | System1 | 80 | 3.6% | 4 |
| Aug 2026 | Zappi | 50 | 2.2% | 5 |
| Sep 2026 | DAIVID | — | — | — |
| Sep 2026 | Kantar Marketplace | — | — | — |
| Sep 2026 | Neurons | — | — | — |
| Sep 2026 | System1 | — | — | — |
| Sep 2026 | Zappi | — | — | — |

## What is being compared

- **DAIVID**: Measured on the search term “daivid”.
- **Kantar Marketplace**: Measured on the search terms “kantar link” and “kantar marketplace”, summed into one figure.
- **Neurons**: Measured on the search terms “neurons creative testing”, “neurons predict” and “neuronsinc.com”, summed into one figure.
- **System1**: Measured on the search terms “system1 ad testing”, “system1 creative testing”, “system1 test your ad” and “system1group.com”, summed into one figure.
- **Zappi**: Measured on the search terms “zappi creative testing”, “zappi insights” and “zappi.io”, summed into one figure.

- [DAIVID](/demand/global-en/brands/daivid)
- [Kantar Marketplace](/demand/global-en/brands/kantar-marketplace)
- [Neurons](/demand/global-en/brands/neurons)
- [System1](/demand/global-en/brands/system1)
- [Zappi](/demand/global-en/brands/zappi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among creative testing platforms worldwide?

In August 2026, DAIVID was the most searched among creative testing platforms worldwide, with an estimated 1.3K branded searches and 58% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Creative testing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creative-testing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creative-testing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.