--- title: "Squarespace vs Webflow: Which is searched more?" description: "Is Squarespace or Webflow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative portfolio website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/creative-portfolio-website-builders/compare/squarespace-vs-webflow" publisher: "Brandwave" --- # Squarespace vs Webflow: Which is searched more? Is Squarespace or Webflow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative portfolio website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Squarespace and Webflow - **Competitive set**: Creative portfolio website builders - **Market**: Global - **Month measured**: Sep 2026 - **Squarespace Share of Search**: 69.9% - **Webflow Share of Search**: 21.4% ## Is Squarespace or Webflow more popular in search? - In September 2026, Squarespace had more branded searches than Webflow among creative portfolio website builders worldwide. Squarespace had about 1.5 million branded searches, while Webflow had 458,000. Squarespace made up 69.9% of all creative portfolio website builder searches we track, and Webflow accounted for 21.4%. - Squarespace was ahead of Webflow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Squarespace’s share of searches among creative portfolio website builders worldwide moved from 68.4% to 69.9%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Webflow’s share of searches among creative portfolio website builders worldwide moved from 21.1% to 21.4%, and its estimated monthly branded searches moved from 462K to 458K. ## Top creative portfolio website builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Squarespace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Webflow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Squarespace was listed before Webflow in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Squarespace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Framer | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Portfolio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cargo | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Webflow | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Portfoliobox | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Format | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Pixpa | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Carbonmade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dunked | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creative portfolio website builders - Asked ChatGPT "Which creative portfolio website builder should I use?": 1. Framer, 2. Squarespace, 3. Webflow, 4. Cargo, 5. Adobe Portfolio - Asked ChatGPT "What are the best creative portfolio website builders?": 1. Framer, 2. Squarespace, 3. Cargo, 4. Webflow, 5. Adobe Portfolio, 6. Format, 7. Pixpa - Asked ChatGPT "What's the best creative portfolio website builder for a visual portfolio?": 1. Framer, 2. Squarespace, 3. Cargo, 4. Webflow, 5. Adobe Portfolio - Searched Google, AI Overview "portfolio website for artists": 1. Squarespace, 2. Adobe Portfolio, 3. Portfoliobox - Searched Google, AI Overview "creative portfolio website": 1. Adobe Portfolio, 2. Portfoliobox Not named in any answer: Carbonmade and Dunked. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative portfolio website builders worldwide in September 2026? - In September 2026, Webflow gained share of searches among creative portfolio website builders worldwide, from 18% to 21.4%. - In September 2026, Squarespace lost share of searches among creative portfolio website builders worldwide, from 71.1% to 69.9%. ## Month by month | Month | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | Webflow estimated searches | Webflow Share of Search | Webflow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 68.4% | 1 | 462K | 21.1% | 2 | | Nov 2025 | 1.2M | 63.8% | 1 | 462K | 24.2% | 2 | | Dec 2025 | 1.2M | 65.1% | 1 | 462K | 24.7% | 2 | | Jan 2026 | 1.5M | 65.4% | 1 | 565K | 24.6% | 2 | | Feb 2026 | 1.5M | 68.6% | 1 | 462K | 21.1% | 2 | | Mar 2026 | 1.8M | 71.5% | 1 | 465K | 18.2% | 2 | | Apr 2026 | 1.5M | 68.5% | 1 | 462K | 21.1% | 2 | | May 2026 | 1.5M | 71.4% | 1 | 380K | 18.1% | 2 | | Jun 2026 | 1.5M | 72.5% | 1 | 380K | 18.4% | 2 | | Jul 2026 | 1.5M | 75.1% | 1 | 311K | 15.6% | 2 | | Aug 2026 | 1.2M | 71.1% | 1 | 309K | 18% | 2 | | Sep 2026 | 1.5M | 69.9% | 1 | 458K | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Squarespace’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Squarespace**: Measured on the search term “squarespace”. - **Webflow**: Measured on the search terms “web flow” and “webflow”, summed into one figure. - [Squarespace profile](/demand/global-en/brands/squarespace) - [Webflow profile](/demand/global-en/brands/webflow) - [All creative portfolio website builders worldwide](/demand/global-en/categories/creative-portfolio-website-builders): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Squarespace or Webflow more popular in search? In September 2026, Squarespace had more branded searches than Webflow among creative portfolio website builders worldwide. Squarespace had about 1.5 million branded searches, while Webflow had 458,000. Squarespace made up 69.9% of all creative portfolio website builder searches we track, and Webflow accounted for 21.4%. ## Cite this page Brandwave. "Squarespace vs Webflow: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/creative-portfolio-website-builders/compare/squarespace-vs-webflow This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creative-portfolio-website-builders/compare/squarespace-vs-webflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.