---
title: "Creative freelance platforms: Which brands are most popular in search?"
description: "Compare the platforms that connect creatives with work. Share of Search among Behance, Dribbble, PeoplePerHour, Toptal and Contra, the creative freelance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/creative-freelance-platforms"
publisher: "Brandwave"
---

# Creative freelance platforms: Which brands are most popular in search?

Compare the platforms that connect creatives with work. Share of Search among Behance, Dribbble, PeoplePerHour, Toptal and Contra, the creative freelance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Creative freelance platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Behance, 63.5%

## Which brand is most popular in search among creative freelance platforms worldwide?

- In August 2026, Behance was the most searched among creative freelance platforms worldwide, with an estimated 1.5M branded searches and 63.5% estimated Share of Search within this set.
- Dribbble is in 2nd place, 40.2 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Behance’s estimated Share of Search among creative freelance platforms worldwide peaked at 65.2% in February 2026 and was lowest at 60.4% in June 2026.
- Across the 11 months ending August 2026, Dribbble’s estimated Share of Search among creative freelance platforms worldwide peaked at 27.5% in March 2026 and was lowest at 23.3% in August 2026.
- Across the 11 months ending August 2026, PeoplePerHour’s estimated Share of Search among creative freelance platforms worldwide peaked at 7.1% in May 2026 and was lowest at 5.5% in March 2026.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among creative freelance platforms worldwide peaked at 5.7% in January 2026 and was lowest at 4.5% in April 2026.
- Across the 11 months ending August 2026, Behance, Dribbble, PeoplePerHour, Toptal and Contra held steady: their estimated Share of Search among creative freelance platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Behance vs Dribbble: compare search popularity](/demand/global-en/compare/behance-vs-dribbble): 63.5% against 23.3% Share of Search.
- [Behance vs PeoplePerHour: compare search popularity](/demand/global-en/compare/behance-vs-peopleperhour): 63.5% against 7% Share of Search.
- [Behance vs Toptal: compare search popularity](/demand/global-en/compare/behance-vs-toptal): 63.5% against 5.7% Share of Search.
- [Dribbble vs PeoplePerHour: compare search popularity](/demand/global-en/compare/dribbble-vs-peopleperhour): 23.3% against 7% Share of Search.
- [Dribbble vs Toptal: compare search popularity](/demand/global-en/compare/dribbble-vs-toptal): 23.3% against 5.7% Share of Search.
- [PeoplePerHour vs Toptal: compare search popularity](/demand/global-en/compare/peopleperhour-vs-toptal): 7% against 5.7% Share of Search.

## How did search popularity change for creative freelance platforms worldwide in August 2026?

- In August 2026, Behance gained estimated Share of Search among creative freelance platforms worldwide, from 60.4% to 63.5%.
- In August 2026, Dribbble lost estimated Share of Search among creative freelance platforms worldwide, from 27.1% to 23.3%.
- Estimated monthly branded searches for Contra worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Behance | 63.5% | 1.5M | 0.0% | Behance |
| 2 | Dribbble | 23.3% | 550K | -18.3% | Dribbble |
| 3 | PeoplePerHour | 7% | 165K | 0.0% | PeoplePerHour |
| 4 | Toptal | 5.7% | 135K | 0.0% | Toptal |
| 5 | Contra | 0.51% | 12.1K | 0.0% | Contra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Behance | 1.8M | 63.6% | 1 |
| Oct 2025 | Dribbble | 673K | 23.4% | 2 |
| Oct 2025 | PeoplePerHour | 201K | 7% | 3 |
| Oct 2025 | Toptal | 165K | 5.7% | 4 |
| Oct 2025 | Contra | 8.1K | 0.28% | 5 |
| Nov 2025 | Behance | 1.8M | 65.1% | 1 |
| Nov 2025 | Dribbble | 673K | 23.9% | 2 |
| Nov 2025 | PeoplePerHour | 165K | 5.9% | 3 |
| Nov 2025 | Toptal | 135K | 4.8% | 4 |
| Nov 2025 | Contra | 8.1K | 0.29% | 5 |
| Dec 2025 | Behance | 1.5M | 63.7% | 1 |
| Dec 2025 | Dribbble | 550K | 23.3% | 2 |
| Dec 2025 | PeoplePerHour | 165K | 7% | 3 |
| Dec 2025 | Toptal | 135K | 5.7% | 4 |
| Dec 2025 | Contra | 6.6K | 0.28% | 5 |
| Jan 2026 | Behance | 1.8M | 63.6% | 1 |
| Jan 2026 | Dribbble | 673K | 23.4% | 2 |
| Jan 2026 | PeoplePerHour | 201K | 7% | 3 |
| Jan 2026 | Toptal | 165K | 5.7% | 4 |
| Jan 2026 | Contra | 6.6K | 0.23% | 5 |
| Feb 2026 | Behance | 1.8M | 65.2% | 1 |
| Feb 2026 | Dribbble | 673K | 24% | 2 |
| Feb 2026 | PeoplePerHour | 165K | 5.9% | 3 |
| Feb 2026 | Toptal | 135K | 4.8% | 4 |
| Feb 2026 | Contra | 5.4K | 0.19% | 5 |
| Mar 2026 | Behance | 1.8M | 61.2% | 1 |
| Mar 2026 | Dribbble | 823K | 27.5% | 2 |
| Mar 2026 | PeoplePerHour | 165K | 5.5% | 3 |
| Mar 2026 | Toptal | 165K | 5.5% | 4 |
| Mar 2026 | Contra | 8.1K | 0.27% | 5 |
| Apr 2026 | Behance | 1.8M | 61% | 1 |
| Apr 2026 | Dribbble | 823K | 27.4% | 2 |
| Apr 2026 | PeoplePerHour | 201K | 6.7% | 3 |
| Apr 2026 | Toptal | 135K | 4.5% | 4 |
| Apr 2026 | Contra | 9.9K | 0.33% | 5 |
| May 2026 | Behance | 1.8M | 64.2% | 1 |
| May 2026 | Dribbble | 673K | 23.6% | 2 |
| May 2026 | PeoplePerHour | 201K | 7.1% | 3 |
| May 2026 | Toptal | 135K | 4.7% | 4 |
| May 2026 | Contra | 9.9K | 0.35% | 5 |
| Jun 2026 | Behance | 1.5M | 60.4% | 1 |
| Jun 2026 | Dribbble | 673K | 27.1% | 2 |
| Jun 2026 | PeoplePerHour | 165K | 6.6% | 3 |
| Jun 2026 | Toptal | 135K | 5.4% | 4 |
| Jun 2026 | Contra | 12.1K | 0.49% | 5 |
| Jul 2026 | Behance | 1.5M | 60.4% | 1 |
| Jul 2026 | Dribbble | 673K | 27.1% | 2 |
| Jul 2026 | PeoplePerHour | 165K | 6.6% | 3 |
| Jul 2026 | Toptal | 135K | 5.4% | 4 |
| Jul 2026 | Contra | 12.1K | 0.49% | 5 |
| Aug 2026 | Behance | 1.5M | 63.5% | 1 |
| Aug 2026 | Dribbble | 550K | 23.3% | 2 |
| Aug 2026 | PeoplePerHour | 165K | 7% | 3 |
| Aug 2026 | Toptal | 135K | 5.7% | 4 |
| Aug 2026 | Contra | 12.1K | 0.51% | 5 |
| Sep 2026 | Behance | — | — | — |
| Sep 2026 | Contra | — | — | — |
| Sep 2026 | Dribbble | — | — | — |
| Sep 2026 | PeoplePerHour | — | — | — |
| Sep 2026 | Toptal | — | — | — |

## What is being compared

- **Behance**: Measured on the search term “behance”.
- **Contra**: Measured on the search term “contra freelance”.
- **Dribbble**: Measured on the search term “dribbble”.
- **PeoplePerHour**: Measured on the search term “peopleperhour”.
- **Toptal**: Measured on the search term “toptal”.

- [Behance](/demand/global-en/brands/behance)
- [Contra](/demand/global-en/brands/contra)
- [Dribbble](/demand/global-en/brands/dribbble)
- [PeoplePerHour](/demand/global-en/brands/peopleperhour)
- [Toptal](/demand/global-en/brands/toptal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among creative freelance platforms worldwide?

In August 2026, Behance was the most searched among creative freelance platforms worldwide, with an estimated 1.5M branded searches and 63.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Creative freelance platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creative-freelance-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creative-freelance-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
