---
title: "Creative agencies: Which brands are most popular in search?"
description: "Compare the creative agencies companies choose between. Share of Search among Ogilvy, McCann, DDB, TBWA, BBDO and Leo Burnett, the creative agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/creative-agencies"
publisher: "Brandwave"
---

# Creative agencies: Which brands are most popular in search?

Compare the creative agencies companies choose between. Share of Search among Ogilvy, McCann, DDB, TBWA, BBDO and Leo Burnett, the creative agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Creative agencies
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ogilvy, 35.9%

## Which brand is most popular in search among creative agencies worldwide?

- In August 2026, Ogilvy was the most searched among creative agencies worldwide, with an estimated 74K branded searches and 35.9% estimated Share of Search within this set.
- McCann is in 2nd place, 16.3 percentage points behind at 19.7% Share of Search.
- Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative agencies worldwide increased from 32.4% to 35.9%.
- Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide decreased from 26.7% to 19.7%.
- Across the 11 months ending August 2026, DDB’s estimated Share of Search among creative agencies worldwide decreased from 17.8% to 16.1%.
- Across the 11 months ending August 2026, TBWA’s estimated Share of Search among creative agencies worldwide increased from 9.8% to 10.8%.
- Across the 11 months ending August 2026, BBDO’s estimated Share of Search among creative agencies worldwide increased from 5.3% to 8.8%.
- Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide increased from 8% to 8.8%.
- Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative agencies worldwide peaked at 38.4% in June 2026 and was lowest at 32.4% in October 2025.
- Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide peaked at 26.7% in October 2025 and was lowest at 18.5% in December 2025.
- Across the 11 months ending August 2026, DDB’s estimated Share of Search among creative agencies worldwide peaked at 18.5% in December 2025 and was lowest at 12.7% in February 2026.
- Across the 11 months ending August 2026, TBWA’s estimated Share of Search among creative agencies worldwide peaked at 13.4% in May 2026 and was lowest at 8.6% in July 2026.
- Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide peaked at 10.6% in April 2026 and was lowest at 8% in October 2025.
- Across the 11 months ending August 2026, BBDO rose from 6th to 5th among creative agencies worldwide.
- Across the 11 months ending August 2026, Leo Burnett fell from 5th to 6th among creative agencies worldwide.

## Compare search popularity between leading brands

- [Ogilvy vs McCann: compare search popularity](/demand/global-en/compare/mccann-vs-ogilvy): 35.9% against 19.7% Share of Search.
- [Ogilvy vs DDB: compare search popularity](/demand/global-en/compare/ddb-vs-ogilvy): 35.9% against 16.1% Share of Search.
- [Ogilvy vs TBWA: compare search popularity](/demand/global-en/compare/ogilvy-vs-tbwa): 35.9% against 10.8% Share of Search.
- [Ogilvy vs BBDO: compare search popularity](/demand/global-en/compare/bbdo-vs-ogilvy): 35.9% against 8.8% Share of Search.
- [McCann vs DDB: compare search popularity](/demand/global-en/compare/ddb-vs-mccann): 19.7% against 16.1% Share of Search.
- [McCann vs TBWA: compare search popularity](/demand/global-en/compare/mccann-vs-tbwa): 19.7% against 10.8% Share of Search.
- [McCann vs BBDO: compare search popularity](/demand/global-en/compare/bbdo-vs-mccann): 19.7% against 8.8% Share of Search.
- [DDB vs TBWA: compare search popularity](/demand/global-en/compare/ddb-vs-tbwa): 16.1% against 10.8% Share of Search.
- [DDB vs BBDO: compare search popularity](/demand/global-en/compare/bbdo-vs-ddb): 16.1% against 8.8% Share of Search.
- [TBWA vs BBDO: compare search popularity](/demand/global-en/compare/bbdo-vs-tbwa): 10.8% against 8.8% Share of Search.

## How did search popularity change for creative agencies worldwide in August 2026?

- In August 2026, TBWA overtook BBDO to rank 4th among creative agencies worldwide, at 10.8%.
- In August 2026, Ogilvy gained estimated Share of Search among creative agencies worldwide, from 35.1% to 35.9%.
- In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.
- DDB’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 13.4% to 16.1% in August 2026.
- BBDO’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 7.3% to 8.8% in August 2026.
- Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ogilvy | 35.9% | 74K | 0.0% | Ogilvy New Zealand |
| 2 | McCann | 19.7% | 40.5K | -18.2% | McCann |
| 3 | DDB | 16.1% | 33.1K | 0.0% | DDB |
| 4 | TBWA | 10.8% | 22.2K | +22.7% | TBWA |
| 5 | BBDO | 8.8% | 18.1K | 0.0% | BBDO |
| 6 | Leo Burnett | 8.8% | 18.1K | 0.0% | Leo Burnett |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ogilvy | 110K | 32.4% | 1 |
| Oct 2025 | McCann | 90.5K | 26.7% | 2 |
| Oct 2025 | DDB | 60.5K | 17.8% | 3 |
| Oct 2025 | TBWA | 33.1K | 9.8% | 4 |
| Oct 2025 | Leo Burnett | 27.1K | 8% | 5 |
| Oct 2025 | BBDO | 18.1K | 5.3% | 6 |
| Nov 2025 | Ogilvy | 90.5K | 33.2% | 1 |
| Nov 2025 | McCann | 60.5K | 22.2% | 2 |
| Nov 2025 | DDB | 49.5K | 18.1% | 3 |
| Nov 2025 | Leo Burnett | 27.1K | 9.9% | 4 |
| Nov 2025 | TBWA | 27.1K | 9.9% | 5 |
| Nov 2025 | BBDO | 18.1K | 6.6% | 6 |
| Dec 2025 | Ogilvy | 90.5K | 33.9% | 1 |
| Dec 2025 | DDB | 49.5K | 18.5% | 2 |
| Dec 2025 | McCann | 49.5K | 18.5% | 3 |
| Dec 2025 | TBWA | 33.1K | 12.4% | 4 |
| Dec 2025 | BBDO | 22.2K | 8.3% | 5 |
| Dec 2025 | Leo Burnett | 22.2K | 8.3% | 6 |
| Jan 2026 | Ogilvy | 90.5K | 35.2% | 1 |
| Jan 2026 | McCann | 49.5K | 19.3% | 2 |
| Jan 2026 | DDB | 40.5K | 15.8% | 3 |
| Jan 2026 | Leo Burnett | 27.1K | 10.5% | 4 |
| Jan 2026 | TBWA | 27.1K | 10.5% | 5 |
| Jan 2026 | BBDO | 22.2K | 8.6% | 6 |
| Feb 2026 | Ogilvy | 90.5K | 34.7% | 1 |
| Feb 2026 | McCann | 60.5K | 23.2% | 2 |
| Feb 2026 | DDB | 33.1K | 12.7% | 3 |
| Feb 2026 | Leo Burnett | 27.1K | 10.4% | 4 |
| Feb 2026 | TBWA | 27.1K | 10.4% | 5 |
| Feb 2026 | BBDO | 22.2K | 8.5% | 6 |
| Mar 2026 | Ogilvy | 90.5K | 35.2% | 1 |
| Mar 2026 | McCann | 49.5K | 19.3% | 2 |
| Mar 2026 | DDB | 40.5K | 15.8% | 3 |
| Mar 2026 | Leo Burnett | 27.1K | 10.5% | 4 |
| Mar 2026 | TBWA | 27.1K | 10.5% | 5 |
| Mar 2026 | BBDO | 22.2K | 8.6% | 6 |
| Apr 2026 | Ogilvy | 90.5K | 35.4% | 1 |
| Apr 2026 | McCann | 49.5K | 19.4% | 2 |
| Apr 2026 | DDB | 33.1K | 13% | 3 |
| Apr 2026 | TBWA | 33.1K | 13% | 4 |
| Apr 2026 | Leo Burnett | 27.1K | 10.6% | 5 |
| Apr 2026 | BBDO | 22.2K | 8.7% | 6 |
| May 2026 | Ogilvy | 90.5K | 36.7% | 1 |
| May 2026 | McCann | 49.5K | 20.1% | 2 |
| May 2026 | DDB | 33.1K | 13.4% | 3 |
| May 2026 | TBWA | 33.1K | 13.4% | 4 |
| May 2026 | Leo Burnett | 22.2K | 9% | 5 |
| May 2026 | BBDO | 18.1K | 7.3% | 6 |
| Jun 2026 | Ogilvy | 90.5K | 38.4% | 1 |
| Jun 2026 | McCann | 49.5K | 21% | 2 |
| Jun 2026 | DDB | 33.1K | 14% | 3 |
| Jun 2026 | Leo Burnett | 22.2K | 9.4% | 4 |
| Jun 2026 | TBWA | 22.2K | 9.4% | 5 |
| Jun 2026 | BBDO | 18.1K | 7.7% | 6 |
| Jul 2026 | Ogilvy | 74K | 35.1% | 1 |
| Jul 2026 | McCann | 49.5K | 23.5% | 2 |
| Jul 2026 | DDB | 33.1K | 15.7% | 3 |
| Jul 2026 | BBDO | 18.1K | 8.6% | 4 |
| Jul 2026 | Leo Burnett | 18.1K | 8.6% | 5 |
| Jul 2026 | TBWA | 18.1K | 8.6% | 6 |
| Aug 2026 | Ogilvy | 74K | 35.9% | 1 |
| Aug 2026 | McCann | 40.5K | 19.7% | 2 |
| Aug 2026 | DDB | 33.1K | 16.1% | 3 |
| Aug 2026 | TBWA | 22.2K | 10.8% | 4 |
| Aug 2026 | BBDO | 18.1K | 8.8% | 5 |
| Aug 2026 | Leo Burnett | 18.1K | 8.8% | 6 |
| Sep 2026 | BBDO | — | — | — |
| Sep 2026 | DDB | — | — | — |
| Sep 2026 | Leo Burnett | — | — | — |
| Sep 2026 | McCann | — | — | — |
| Sep 2026 | Ogilvy | — | — | — |
| Sep 2026 | TBWA | — | — | — |

## What is being compared

- **BBDO**: Measured on the search term “bbdo”.
- **DDB**: Measured on the search term “ddb”.
- **Leo Burnett**: Measured on the search term “leo burnett”.
- **McCann**: Measured on the search term “mccann”.
- **Ogilvy**: Measured on the search term “ogilvy”.
- **TBWA**: Measured on the search term “tbwa”.

- [BBDO](/demand/global-en/brands/bbdo)
- [DDB](/demand/global-en/brands/ddb)
- [Leo Burnett](/demand/global-en/brands/leo-burnett)
- [McCann](/demand/global-en/brands/mccann)
- [Ogilvy](/demand/global-en/brands/ogilvy)
- [TBWA](/demand/global-en/brands/tbwa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among creative agencies worldwide?

In August 2026, Ogilvy was the most searched among creative agencies worldwide, with an estimated 74K branded searches and 35.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Creative agencies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creative-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creative-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.