--- title: "Creatine supplements: Which brands are most popular in search?" description: "Compare the creatine supplements shoppers choose between. Share of Search among Myprotein, Optimum Nutrition, Transparent Labs, Thorne, Bulk Nutrients and Nutricost, the creatine supplements Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/creatine-supplements" publisher: "Brandwave" --- # Creatine supplements: Which brands are most popular in search? Compare the creatine supplements shoppers choose between. Share of Search among Myprotein, Optimum Nutrition, Transparent Labs, Thorne, Bulk Nutrients and Nutricost, the creatine supplements Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Creatine supplements - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Myprotein, 51.3% ## Which brand is most popular in search among creatine supplements worldwide? - In August 2026, Myprotein was the most searched among creatine supplements worldwide, with an estimated 1M branded searches and 51.3% estimated Share of Search within this set. - Optimum Nutrition is in 2nd place, 28.2 percentage points behind at 23.1% Share of Search. - Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among creatine supplements worldwide decreased from 57.8% to 51.3%. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide increased from 21.3% to 23.1%. - Across the 11 months ending August 2026, Transparent Labs’ estimated Share of Search among creatine supplements worldwide increased from 9.5% to 10.3%. - Across the 11 months ending August 2026, Thorne’s estimated Share of Search among creatine supplements worldwide increased from 4.3% to 6.9%. - Across the 11 months ending August 2026, Nutricost’s estimated Share of Search among creatine supplements worldwide increased from 2.9% to 3.8%. - Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among creatine supplements worldwide peaked at 69.7% in November 2025 and was lowest at 51.3% in August 2026. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide peaked at 23.5% in July 2026 and was lowest at 14% in November 2025. - Across the 11 months ending August 2026, Transparent Labs’ estimated Share of Search among creatine supplements worldwide peaked at 10.5% in July 2026 and was lowest at 7.7% in November 2025. - Across the 11 months ending August 2026, Thorne’s estimated Share of Search among creatine supplements worldwide peaked at 6.9% in August 2026 and was lowest at 2.8% in November 2025. - Across the 11 months ending August 2026, Bulk Nutrients’ estimated Share of Search among creatine supplements worldwide peaked at 5% in June 2026 and was lowest at 3.4% in November 2025. - Across the 11 months ending August 2026, Nutricost’s estimated Share of Search among creatine supplements worldwide peaked at 3.8% in August 2026 and was lowest at 2.3% in November 2025. - Across the 11 months ending August 2026, Thorne rose from 5th to 4th among creatine supplements worldwide. - Across the 11 months ending August 2026, Bulk Nutrients fell from 4th to 5th among creatine supplements worldwide. ## Compare search popularity between leading brands - [Myprotein vs Optimum Nutrition: compare search popularity](/demand/global-en/compare/myprotein-vs-optimum-nutrition): 51.3% against 23.1% Share of Search. - [Myprotein vs Transparent Labs: compare search popularity](/demand/global-en/compare/myprotein-vs-transparent-labs): 51.3% against 10.3% Share of Search. - [Myprotein vs Thorne: compare search popularity](/demand/global-en/compare/myprotein-vs-thorne): 51.3% against 6.9% Share of Search. - [Myprotein vs Bulk Nutrients: compare search popularity](/demand/global-en/compare/bulk-nutrients-vs-myprotein): 51.3% against 4.6% Share of Search. - [Optimum Nutrition vs Transparent Labs: compare search popularity](/demand/global-en/compare/optimum-nutrition-vs-transparent-labs): 23.1% against 10.3% Share of Search. - [Optimum Nutrition vs Thorne: compare search popularity](/demand/global-en/compare/optimum-nutrition-vs-thorne): 23.1% against 6.9% Share of Search. - [Optimum Nutrition vs Bulk Nutrients: compare search popularity](/demand/global-en/compare/bulk-nutrients-vs-optimum-nutrition): 23.1% against 4.6% Share of Search. - [Transparent Labs vs Thorne: compare search popularity](/demand/global-en/compare/thorne-vs-transparent-labs): 10.3% against 6.9% Share of Search. - [Transparent Labs vs Bulk Nutrients: compare search popularity](/demand/global-en/compare/bulk-nutrients-vs-transparent-labs): 10.3% against 4.6% Share of Search. - [Thorne vs Bulk Nutrients: compare search popularity](/demand/global-en/compare/bulk-nutrients-vs-thorne): 6.9% against 4.6% Share of Search. ## How did search popularity change for creatine supplements worldwide in August 2026? - In August 2026, Thorne gained estimated Share of Search among creatine supplements worldwide, from 5.8% to 6.9%. - In August 2026, Nutricost gained estimated Share of Search among creatine supplements worldwide, from 3.2% to 3.8%. - In August 2026, Myprotein lost estimated Share of Search among creatine supplements worldwide, from 52.3% to 51.3%. - Estimated monthly branded searches for Bulk Nutrients worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026. - Estimated monthly branded searches for Optimum Nutrition worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026. - Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Myprotein | 51.3% | 1M | 0.0% | Myprotein | | 2 | Optimum Nutrition | 23.1% | 450K | 0.0% | Optimum Nutrition | | 3 | Transparent Labs | 10.3% | 201K | 0.0% | Transparent Labs | | 4 | Thorne | 6.9% | 135K | +22.7% | Thorne | | 5 | Bulk Nutrients | 4.6% | 90.5K | 0.0% | Bulk Nutrients | | 6 | Nutricost | 3.8% | 74K | +22.3% | Nutricost | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Myprotein | 1M | 57.8% | 1 | | Oct 2025 | Optimum Nutrition | 368K | 21.3% | 2 | | Oct 2025 | Transparent Labs | 165K | 9.5% | 3 | | Oct 2025 | Bulk Nutrients | 74K | 4.3% | 4 | | Oct 2025 | Thorne | 74K | 4.3% | 5 | | Oct 2025 | Nutricost | 49.5K | 2.9% | 6 | | Nov 2025 | Myprotein | 1.8M | 69.7% | 1 | | Nov 2025 | Optimum Nutrition | 368K | 14% | 2 | | Nov 2025 | Transparent Labs | 201K | 7.7% | 3 | | Nov 2025 | Bulk Nutrients | 90.5K | 3.4% | 4 | | Nov 2025 | Thorne | 74K | 2.8% | 5 | | Nov 2025 | Nutricost | 60.5K | 2.3% | 6 | | Dec 2025 | Myprotein | 1M | 61.6% | 1 | | Dec 2025 | Optimum Nutrition | 246K | 15.2% | 2 | | Dec 2025 | Transparent Labs | 165K | 10.2% | 3 | | Dec 2025 | Thorne | 90.5K | 5.6% | 4 | | Dec 2025 | Bulk Nutrients | 60.5K | 3.7% | 5 | | Dec 2025 | Nutricost | 60.5K | 3.7% | 6 | | Jan 2026 | Myprotein | 1.5M | 64% | 1 | | Jan 2026 | Optimum Nutrition | 368K | 15.7% | 2 | | Jan 2026 | Transparent Labs | 201K | 8.6% | 3 | | Jan 2026 | Thorne | 110K | 4.7% | 4 | | Jan 2026 | Bulk Nutrients | 90.5K | 3.9% | 5 | | Jan 2026 | Nutricost | 74K | 3.2% | 6 | | Feb 2026 | Myprotein | 1.2M | 60.6% | 1 | | Feb 2026 | Optimum Nutrition | 368K | 18.3% | 2 | | Feb 2026 | Transparent Labs | 165K | 8.2% | 3 | | Feb 2026 | Thorne | 110K | 5.5% | 4 | | Feb 2026 | Bulk Nutrients | 90.5K | 4.5% | 5 | | Feb 2026 | Nutricost | 60.5K | 3% | 6 | | Mar 2026 | Myprotein | 1.2M | 59.1% | 1 | | Mar 2026 | Optimum Nutrition | 368K | 17.8% | 2 | | Mar 2026 | Transparent Labs | 201K | 9.7% | 3 | | Mar 2026 | Thorne | 110K | 5.3% | 4 | | Mar 2026 | Bulk Nutrients | 90.5K | 4.4% | 5 | | Mar 2026 | Nutricost | 74K | 3.6% | 6 | | Apr 2026 | Myprotein | 1.2M | 59.1% | 1 | | Apr 2026 | Optimum Nutrition | 368K | 17.8% | 2 | | Apr 2026 | Transparent Labs | 201K | 9.7% | 3 | | Apr 2026 | Thorne | 110K | 5.3% | 4 | | Apr 2026 | Bulk Nutrients | 90.5K | 4.4% | 5 | | Apr 2026 | Nutricost | 74K | 3.6% | 6 | | May 2026 | Myprotein | 1.2M | 59.1% | 1 | | May 2026 | Optimum Nutrition | 368K | 17.8% | 2 | | May 2026 | Transparent Labs | 201K | 9.7% | 3 | | May 2026 | Thorne | 110K | 5.3% | 4 | | May 2026 | Bulk Nutrients | 90.5K | 4.4% | 5 | | May 2026 | Nutricost | 74K | 3.6% | 6 | | Jun 2026 | Myprotein | 1M | 55.7% | 1 | | Jun 2026 | Optimum Nutrition | 368K | 20.5% | 2 | | Jun 2026 | Transparent Labs | 165K | 9.2% | 3 | | Jun 2026 | Thorne | 110K | 6.1% | 4 | | Jun 2026 | Bulk Nutrients | 90.5K | 5% | 5 | | Jun 2026 | Nutricost | 60.5K | 3.4% | 6 | | Jul 2026 | Myprotein | 1M | 52.3% | 1 | | Jul 2026 | Optimum Nutrition | 450K | 23.5% | 2 | | Jul 2026 | Transparent Labs | 201K | 10.5% | 3 | | Jul 2026 | Thorne | 110K | 5.8% | 4 | | Jul 2026 | Bulk Nutrients | 90.5K | 4.7% | 5 | | Jul 2026 | Nutricost | 60.5K | 3.2% | 6 | | Aug 2026 | Myprotein | 1M | 51.3% | 1 | | Aug 2026 | Optimum Nutrition | 450K | 23.1% | 2 | | Aug 2026 | Transparent Labs | 201K | 10.3% | 3 | | Aug 2026 | Thorne | 135K | 6.9% | 4 | | Aug 2026 | Bulk Nutrients | 90.5K | 4.6% | 5 | | Aug 2026 | Nutricost | 74K | 3.8% | 6 | | Sep 2026 | Bulk Nutrients | — | — | — | | Sep 2026 | Myprotein | — | — | — | | Sep 2026 | Nutricost | — | — | — | | Sep 2026 | Optimum Nutrition | — | — | — | | Sep 2026 | Thorne | — | — | — | | Sep 2026 | Transparent Labs | — | — | — | ## What is being compared - **Bulk Nutrients**: Measured on the search term “bulk nutrients”. - **Myprotein**: Measured on the search term “myprotein”. - **Nutricost**: Measured on the search term “nutricost”. - **Optimum Nutrition**: Measured on the search term “optimum nutrition”. - **Thorne**: Measured on the search term “thorne supplements”. - **Transparent Labs**: Measured on the search term “transparent labs”. - [Bulk Nutrients](/demand/global-en/brands/bulk-nutrients) - [Myprotein](/demand/global-en/brands/myprotein) - [Nutricost](/demand/global-en/brands/nutricost) - [Optimum Nutrition](/demand/global-en/brands/optimum-nutrition) - [Thorne](/demand/global-en/brands/thorne) - [Transparent Labs](/demand/global-en/brands/transparent-labs) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among creatine supplements worldwide? In August 2026, Myprotein was the most searched among creatine supplements worldwide, with an estimated 1M branded searches and 51.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Creatine supplements: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/creatine-supplements This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/creatine-supplements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.