---
title: "Cream cheese brands: Which are searched most?"
description: "Compare the cream cheese brands people buy. Share of Search among Kraft, Oatly, Tillamook, Bega, Nush and Anchor, the cream cheese brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cream-cheese-brands"
publisher: "Brandwave"
---

# Cream cheese brands: Which are searched most?

Compare the cream cheese brands people buy. Share of Search among Kraft, Oatly, Tillamook, Bega, Nush and Anchor, the cream cheese brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cream cheese brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kraft, 40.9%

## Which brand is most popular in search among cream cheese brands worldwide?

- In September 2026, Kraft was the most searched among cream cheese brands worldwide, with an estimated 201K branded searches and 40.9% estimated Share of Search within this set.
- Oatly is in 2nd place, 7.3 percentage points behind at 33.6% Share of Search.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among cream cheese brands worldwide decreased from 42.9% to 40.9%.
- Across the 12 months ending September 2026, Oatly’s estimated Share of Search among cream cheese brands worldwide decreased from 42.9% to 33.6%.
- Across the 12 months ending September 2026, Tillamook’s estimated Share of Search among cream cheese brands worldwide increased from 5.8% to 18.4%.
- Across the 12 months ending September 2026, Nush’s estimated Share of Search among cream cheese brands worldwide decreased from 3.1% to 2.5%.
- Across the 12 months ending September 2026, Anchor’s estimated Share of Search among cream cheese brands worldwide decreased from 1.4% to 0.9%.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among cream cheese brands worldwide peaked at 50.1% in December 2025 and was lowest at 36% in July 2026.
- Across the 12 months ending September 2026, Oatly’s estimated Share of Search among cream cheese brands worldwide peaked at 46.6% in March 2026 and was lowest at 33.6% in September 2026.
- Across the 12 months ending September 2026, Bega’s estimated Share of Search among cream cheese brands worldwide peaked at 4.8% in July 2026 and was lowest at 3.4% in March 2026.
- Across the 12 months ending September 2026, Nush’s estimated Share of Search among cream cheese brands worldwide peaked at 4% in April 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Bega held steady: its estimated Share of Search among cream cheese brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kraft vs Oatly: compare search popularity](/demand/global-en/compare/kraft-vs-oatly): 40.9% against 33.6% Share of Search.
- [Kraft vs Tillamook: compare search popularity](/demand/global-en/compare/kraft-vs-tillamook): 40.9% against 18.4% Share of Search.
- [Kraft vs Bega: compare search popularity](/demand/global-en/compare/bega-vs-kraft): 40.9% against 3.7% Share of Search.
- [Kraft vs Nush: compare search popularity](/demand/global-en/compare/kraft-vs-nush): 40.9% against 2.5% Share of Search.
- [Oatly vs Tillamook: compare search popularity](/demand/global-en/compare/oatly-vs-tillamook): 33.6% against 18.4% Share of Search.
- [Oatly vs Bega: compare search popularity](/demand/global-en/compare/bega-vs-oatly): 33.6% against 3.7% Share of Search.
- [Oatly vs Nush: compare search popularity](/demand/global-en/compare/nush-vs-oatly): 33.6% against 2.5% Share of Search.
- [Tillamook vs Bega: compare search popularity](/demand/global-en/compare/bega-vs-tillamook): 18.4% against 3.7% Share of Search.
- [Tillamook vs Nush: compare search popularity](/demand/global-en/compare/nush-vs-tillamook): 18.4% against 2.5% Share of Search.
- [Bega vs Nush: compare search popularity](/demand/global-en/compare/bega-vs-nush): 3.7% against 2.5% Share of Search.

## How did search popularity change for cream cheese brands worldwide in September 2026?

- In September 2026, Tillamook gained estimated Share of Search among cream cheese brands worldwide, from 10% to 18.4%.
- In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 40.7% to 33.6%.
- In September 2026, Bega lost estimated Share of Search among cream cheese brands worldwide, from 4.5% to 3.7%.
- In September 2026, Nush lost estimated Share of Search among cream cheese brands worldwide, from 3% to 2.5%.
- Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
- Estimated monthly branded searches for Anchor worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kraft | 40.9% | 201K | +21.8% | Kraft |
| 2 | Oatly | 33.6% | 165K | 0.0% | Oatly |
| 3 | Tillamook | 18.4% | 90.5K | +123.5% | Tillamook |
| 4 | Bega | 3.7% | 18.1K | 0.0% | Bega |
| 5 | Nush | 2.5% | 12.1K | 0.0% | Nush |
| 6 | Anchor | 0.9% | 4.4K | 0.0% | Anchor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kraft | 165K | 42.9% | 1 |
| Oct 2025 | Oatly | 165K | 42.9% | 2 |
| Oct 2025 | Tillamook | 22.2K | 5.8% | 3 |
| Oct 2025 | Bega | 14.8K | 3.8% | 4 |
| Oct 2025 | Nush | 12.1K | 3.1% | 5 |
| Oct 2025 | Anchor | 5.4K | 1.4% | 6 |
| Nov 2025 | Kraft | 201K | 47.2% | 1 |
| Nov 2025 | Oatly | 165K | 38.8% | 2 |
| Nov 2025 | Tillamook | 27.1K | 6.4% | 3 |
| Nov 2025 | Bega | 14.8K | 3.5% | 4 |
| Nov 2025 | Nush | 12.1K | 2.8% | 5 |
| Nov 2025 | Anchor | 5.4K | 1.3% | 6 |
| Dec 2025 | Kraft | 201K | 50.1% | 1 |
| Dec 2025 | Oatly | 135K | 33.6% | 2 |
| Dec 2025 | Tillamook | 33.1K | 8.2% | 3 |
| Dec 2025 | Bega | 14.8K | 3.7% | 4 |
| Dec 2025 | Nush | 12.1K | 3% | 5 |
| Dec 2025 | Anchor | 5.4K | 1.3% | 6 |
| Jan 2026 | Kraft | 165K | 41.4% | 1 |
| Jan 2026 | Oatly | 165K | 41.4% | 2 |
| Jan 2026 | Tillamook | 33.1K | 8.3% | 3 |
| Jan 2026 | Bega | 14.8K | 3.7% | 4 |
| Jan 2026 | Nush | 14.8K | 3.7% | 5 |
| Jan 2026 | Anchor | 5.4K | 1.4% | 6 |
| Feb 2026 | Kraft | 165K | 42.1% | 1 |
| Feb 2026 | Oatly | 165K | 42.1% | 2 |
| Feb 2026 | Tillamook | 33.1K | 8.4% | 3 |
| Feb 2026 | Bega | 14.8K | 3.8% | 4 |
| Feb 2026 | Nush | 9.9K | 2.5% | 5 |
| Feb 2026 | Anchor | 4.4K | 1.1% | 6 |
| Mar 2026 | Oatly | 201K | 46.6% | 1 |
| Mar 2026 | Kraft | 165K | 38.2% | 2 |
| Mar 2026 | Tillamook | 33.1K | 7.7% | 3 |
| Mar 2026 | Bega | 14.8K | 3.4% | 4 |
| Mar 2026 | Nush | 12.1K | 2.8% | 5 |
| Mar 2026 | Anchor | 5.4K | 1.3% | 6 |
| Apr 2026 | Oatly | 165K | 44.9% | 1 |
| Apr 2026 | Kraft | 135K | 36.8% | 2 |
| Apr 2026 | Tillamook | 33.1K | 9% | 3 |
| Apr 2026 | Bega | 14.8K | 4% | 4 |
| Apr 2026 | Nush | 14.8K | 4% | 5 |
| Apr 2026 | Anchor | 4.4K | 1.2% | 6 |
| May 2026 | Oatly | 165K | 44.8% | 1 |
| May 2026 | Kraft | 135K | 36.7% | 2 |
| May 2026 | Tillamook | 33.1K | 9% | 3 |
| May 2026 | Bega | 14.8K | 4% | 4 |
| May 2026 | Nush | 14.8K | 4% | 5 |
| May 2026 | Anchor | 5.4K | 1.5% | 6 |
| Jun 2026 | Oatly | 165K | 45.3% | 1 |
| Jun 2026 | Kraft | 135K | 37% | 2 |
| Jun 2026 | Tillamook | 33.1K | 9.1% | 3 |
| Jun 2026 | Bega | 14.8K | 4.1% | 4 |
| Jun 2026 | Nush | 12.1K | 3.3% | 5 |
| Jun 2026 | Anchor | 4.4K | 1.2% | 6 |
| Jul 2026 | Oatly | 165K | 44% | 1 |
| Jul 2026 | Kraft | 135K | 36% | 2 |
| Jul 2026 | Tillamook | 40.5K | 10.8% | 3 |
| Jul 2026 | Bega | 18.1K | 4.8% | 4 |
| Jul 2026 | Nush | 12.1K | 3.2% | 5 |
| Jul 2026 | Anchor | 4.4K | 1.2% | 6 |
| Aug 2026 | Kraft | 165K | 40.7% | 1 |
| Aug 2026 | Oatly | 165K | 40.7% | 2 |
| Aug 2026 | Tillamook | 40.5K | 10% | 3 |
| Aug 2026 | Bega | 18.1K | 4.5% | 4 |
| Aug 2026 | Nush | 12.1K | 3% | 5 |
| Aug 2026 | Anchor | 4.4K | 1.1% | 6 |
| Sep 2026 | Kraft | 201K | 40.9% | 1 |
| Sep 2026 | Oatly | 165K | 33.6% | 2 |
| Sep 2026 | Tillamook | 90.5K | 18.4% | 3 |
| Sep 2026 | Bega | 18.1K | 3.7% | 4 |
| Sep 2026 | Nush | 12.1K | 2.5% | 5 |
| Sep 2026 | Anchor | 4.4K | 0.9% | 6 |

## What is being compared

- **Anchor**: Measured on the search term “anchor cream cheese”.
- **Bega**: Measured on the search term “bega cheese”.
- **Kraft**: Measured on the search term “kraft”.
- **Nush**: Measured on the search term “nush”.
- **Oatly**: Measured on the search term “oatly”.
- **Tillamook**: Measured on the search term “tillamook cheese”.

- [Anchor](/demand/global-en/brands/anchor)
- [Bega](/demand/global-en/brands/bega)
- [Kraft](/demand/global-en/brands/kraft)
- [Nush](/demand/global-en/brands/nush)
- [Oatly](/demand/global-en/brands/oatly)
- [Tillamook](/demand/global-en/brands/tillamook)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cream cheese brands worldwide?

In September 2026, Kraft was the most searched among cream cheese brands worldwide, with an estimated 201K branded searches and 40.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cream cheese brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cream-cheese-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cream-cheese-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.