---
title: "Crackers: Which brands are most popular in search?"
description: "Compare the crackers people buy. Share of Search among Premier, Jacob's, Carr's, Ritz, Tuc and Water Crackers, the crackers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/crackers"
publisher: "Brandwave"
---

# Crackers: Which brands are most popular in search?

Compare the crackers people buy. Share of Search among Premier, Jacob's, Carr's, Ritz, Tuc and Water Crackers, the crackers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Crackers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Premier, 76.1%

## Which brand is most popular in search among crackers worldwide?

- In August 2026, Premier was the most searched among crackers worldwide, with an estimated 3.4M branded searches and 76.1% estimated Share of Search within this set.
- Jacob's is in 2nd place, 60.8 percentage points behind at 15.3% Share of Search.
- Across the 11 months ending August 2026, Premier’s estimated Share of Search among crackers worldwide decreased from 81.4% to 76.1%.
- Across the 11 months ending August 2026, Jacob's’ estimated Share of Search among crackers worldwide increased from 11% to 15.3%.
- Across the 11 months ending August 2026, Premier’s estimated Share of Search among crackers worldwide peaked at 90% in May 2026 and was lowest at 64.2% in June 2026.
- Across the 11 months ending August 2026, Jacob's’ estimated Share of Search among crackers worldwide peaked at 20.1% in July 2026 and was lowest at 5.4% in May 2026.
- Across the 11 months ending August 2026, Carr's’ estimated Share of Search among crackers worldwide peaked at 7.1% in June 2026 and was lowest at 1.6% in May 2026.
- Across the 11 months ending August 2026, Ritz’s estimated Share of Search among crackers worldwide peaked at 3.9% in June 2026 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Tuc’s estimated Share of Search among crackers worldwide peaked at 4.7% in June 2026 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Carr's, Ritz, Tuc and Water Crackers held steady: their estimated Share of Search among crackers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Premier vs Jacob's: compare search popularity](/demand/global-en/compare/jacobs-vs-premier): 76.1% against 15.3% Share of Search.
- [Premier vs Carr's: compare search popularity](/demand/global-en/compare/carrs-vs-premier): 76.1% against 3.1% Share of Search.
- [Premier vs Ritz: compare search popularity](/demand/global-en/compare/premier-vs-ritz): 76.1% against 2.5% Share of Search.
- [Premier vs Tuc: compare search popularity](/demand/global-en/compare/premier-vs-tuc): 76.1% against 2.5% Share of Search.
- [Jacob's vs Carr's: compare search popularity](/demand/global-en/compare/carrs-vs-jacobs): 15.3% against 3.1% Share of Search.
- [Jacob's vs Ritz: compare search popularity](/demand/global-en/compare/jacobs-vs-ritz): 15.3% against 2.5% Share of Search.
- [Jacob's vs Tuc: compare search popularity](/demand/global-en/compare/jacobs-vs-tuc): 15.3% against 2.5% Share of Search.
- [Carr's vs Ritz: compare search popularity](/demand/global-en/compare/carrs-vs-ritz): 3.1% against 2.5% Share of Search.
- [Carr's vs Tuc: compare search popularity](/demand/global-en/compare/carrs-vs-tuc): 3.1% against 2.5% Share of Search.
- [Ritz vs Tuc: compare search popularity](/demand/global-en/compare/ritz-vs-tuc): 2.5% Share of Search each.

## How did search popularity change for crackers worldwide in August 2026?

- In August 2026, Premier gained estimated Share of Search among crackers worldwide, from 66.8% to 76.1%.
- In August 2026, Jacob's lost estimated Share of Search among crackers worldwide, from 20.1% to 15.3%.
- In August 2026, Carr's lost estimated Share of Search among crackers worldwide, from 4.9% to 3.1%.
- In August 2026, Tuc lost estimated Share of Search among crackers worldwide, from 4% to 2.5%.
- In August 2026, Ritz lost estimated Share of Search among crackers worldwide, from 3.3% to 2.5%.
- Estimated monthly branded searches for Water Crackers worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Premier | 76.1% | 3.4M | +83.1% | Premier |
| 2 | Jacob's | 15.3% | 673K | +22.4% | Jacob's |
| 3 | Carr's | 3.1% | 135K | 0.0% | Carr's |
| 4 | Ritz | 2.5% | 110K | +21.5% | Ritz |
| 5 | Tuc | 2.5% | 110K | 0.0% | Tuc |
| 6 | Water Crackers | 0.5% | 22.2K | 0.0% | Water Crackers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Premier | 4.1M | 81.4% | 1 |
| Oct 2025 | Jacob's | 550K | 11% | 2 |
| Oct 2025 | Carr's | 135K | 2.7% | 3 |
| Oct 2025 | Ritz | 110K | 2.2% | 4 |
| Oct 2025 | Tuc | 110K | 2.2% | 5 |
| Oct 2025 | Water Crackers | 27.1K | 0.54% | 6 |
| Nov 2025 | Premier | 5M | 84.6% | 1 |
| Nov 2025 | Jacob's | 550K | 9.3% | 2 |
| Nov 2025 | Carr's | 135K | 2.3% | 3 |
| Nov 2025 | Ritz | 110K | 1.9% | 4 |
| Nov 2025 | Tuc | 90.5K | 1.5% | 5 |
| Nov 2025 | Water Crackers | 27.1K | 0.46% | 6 |
| Dec 2025 | Premier | 6.1M | 86.4% | 1 |
| Dec 2025 | Jacob's | 550K | 7.8% | 2 |
| Dec 2025 | Carr's | 135K | 1.9% | 3 |
| Dec 2025 | Ritz | 135K | 1.9% | 4 |
| Dec 2025 | Tuc | 110K | 1.6% | 5 |
| Dec 2025 | Water Crackers | 33.1K | 0.47% | 6 |
| Jan 2026 | Premier | 6.1M | 86.5% | 1 |
| Jan 2026 | Jacob's | 550K | 7.8% | 2 |
| Jan 2026 | Carr's | 135K | 1.9% | 3 |
| Jan 2026 | Ritz | 135K | 1.9% | 4 |
| Jan 2026 | Tuc | 110K | 1.6% | 5 |
| Jan 2026 | Water Crackers | 27.1K | 0.38% | 6 |
| Feb 2026 | Premier | 5M | 84.7% | 1 |
| Feb 2026 | Jacob's | 550K | 9.3% | 2 |
| Feb 2026 | Carr's | 110K | 1.9% | 3 |
| Feb 2026 | Ritz | 110K | 1.9% | 4 |
| Feb 2026 | Tuc | 110K | 1.9% | 5 |
| Feb 2026 | Water Crackers | 22.2K | 0.38% | 6 |
| Mar 2026 | Premier | 5M | 84.4% | 1 |
| Mar 2026 | Jacob's | 550K | 9.3% | 2 |
| Mar 2026 | Carr's | 135K | 2.3% | 3 |
| Mar 2026 | Ritz | 110K | 1.9% | 4 |
| Mar 2026 | Tuc | 110K | 1.9% | 5 |
| Mar 2026 | Water Crackers | 22.2K | 0.37% | 6 |
| Apr 2026 | Premier | 6.1M | 86.8% | 1 |
| Apr 2026 | Jacob's | 550K | 7.8% | 2 |
| Apr 2026 | Carr's | 135K | 1.9% | 3 |
| Apr 2026 | Ritz | 110K | 1.6% | 4 |
| Apr 2026 | Tuc | 110K | 1.6% | 5 |
| Apr 2026 | Water Crackers | 22.2K | 0.32% | 6 |
| May 2026 | Premier | 7.5M | 90% | 1 |
| May 2026 | Jacob's | 450K | 5.4% | 2 |
| May 2026 | Carr's | 135K | 1.6% | 3 |
| May 2026 | Ritz | 110K | 1.3% | 4 |
| May 2026 | Tuc | 110K | 1.3% | 5 |
| May 2026 | Water Crackers | 22.2K | 0.27% | 6 |
| Jun 2026 | Premier | 1.5M | 64.2% | 1 |
| Jun 2026 | Jacob's | 450K | 19.2% | 2 |
| Jun 2026 | Carr's | 165K | 7.1% | 3 |
| Jun 2026 | Tuc | 110K | 4.7% | 4 |
| Jun 2026 | Ritz | 90.5K | 3.9% | 5 |
| Jun 2026 | Water Crackers | 22.2K | 0.95% | 6 |
| Jul 2026 | Premier | 1.8M | 66.8% | 1 |
| Jul 2026 | Jacob's | 550K | 20.1% | 2 |
| Jul 2026 | Carr's | 135K | 4.9% | 3 |
| Jul 2026 | Tuc | 110K | 4% | 4 |
| Jul 2026 | Ritz | 90.5K | 3.3% | 5 |
| Jul 2026 | Water Crackers | 22.2K | 0.81% | 6 |
| Aug 2026 | Premier | 3.4M | 76.1% | 1 |
| Aug 2026 | Jacob's | 673K | 15.3% | 2 |
| Aug 2026 | Carr's | 135K | 3.1% | 3 |
| Aug 2026 | Ritz | 110K | 2.5% | 4 |
| Aug 2026 | Tuc | 110K | 2.5% | 5 |
| Aug 2026 | Water Crackers | 22.2K | 0.5% | 6 |
| Sep 2026 | Carr's | — | — | — |
| Sep 2026 | Jacob's | — | — | — |
| Sep 2026 | Premier | — | — | — |
| Sep 2026 | Ritz | — | — | — |
| Sep 2026 | Tuc | — | — | — |
| Sep 2026 | Water Crackers | — | — | — |

## What is being compared

- **Carr's**: Measured on the search term “carr's”.
- **Jacob's**: Measured on the search term “jacob's”.
- **Premier**: Measured on the search term “premier”.
- **Ritz**: Measured on the search term “ritz crackers”.
- **Tuc**: Measured on the search term “tuc”.
- **Water Crackers**: Measured on the search term “water crackers”.

- [Carr's](/demand/global-en/brands/carrs)
- [Jacob's](/demand/global-en/brands/jacobs)
- [Premier](/demand/global-en/brands/premier)
- [Ritz](/demand/global-en/brands/ritz)
- [Tuc](/demand/global-en/brands/tuc)
- [Water Crackers](/demand/global-en/brands/water-crackers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among crackers worldwide?

In August 2026, Premier was the most searched among crackers worldwide, with an estimated 3.4M branded searches and 76.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Crackers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/crackers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crackers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.