--- title: "Cracker brands: Which are searched most?" description: "Compare the cracker and rice cracker brands people buy. Share of Search among Ritz, Nairn's and Ryvita, the cracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cracker-brands" publisher: "Brandwave" --- # Cracker brands: Which are searched most? Compare the cracker and rice cracker brands people buy. Share of Search among Ritz, Nairn's and Ryvita, the cracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cracker brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ritz, 63.1% ## Which brand is most popular in search among cracker brands worldwide? - In September 2026, Ritz was the most searched among cracker brands worldwide, with an estimated 110K branded searches and 63.1% estimated Share of Search within this set. - Nairn's is in 2nd place, 34.7 percentage points behind at 28.4% Share of Search. - Across the 12 months ending September 2026, Ritz’s estimated Share of Search among cracker brands worldwide decreased from 69.7% to 63.1%. - Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among cracker brands worldwide increased from 21% to 28.4%. - Across the 12 months ending September 2026, Ryvita’s estimated Share of Search among cracker brands worldwide decreased from 9.4% to 8.5%. - Across the 12 months ending September 2026, Ritz’s estimated Share of Search among cracker brands worldwide peaked at 80.8% in December 2025 and was lowest at 58.5% in July 2026. - Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among cracker brands worldwide peaked at 32.6% in August 2026 and was lowest at 13.3% in December 2025. - Across the 12 months ending September 2026, Ryvita’s estimated Share of Search among cracker brands worldwide peaked at 10.2% in June 2026 and was lowest at 5.9% in December 2025. ## Compare search popularity between leading brands - [Ritz vs Nairn's: compare search popularity](/demand/global-en/compare/nairns-vs-ritz): 63.1% against 28.4% Share of Search. - [Ritz vs Ryvita: compare search popularity](/demand/global-en/compare/ritz-vs-ryvita): 63.1% against 8.5% Share of Search. - [Nairn's vs Ryvita: compare search popularity](/demand/global-en/compare/nairns-vs-ryvita): 28.4% against 8.5% Share of Search. ## How did search popularity change for cracker brands worldwide in September 2026? - In September 2026, Ritz gained estimated Share of Search among cracker brands worldwide, from 59.4% to 63.1%. - In September 2026, Ryvita gained estimated Share of Search among cracker brands worldwide, from 8% to 8.5%. - In September 2026, Nairn's lost estimated Share of Search among cracker brands worldwide, from 32.6% to 28.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ritz | 63.1% | 110K | 0.0% | Ritz | | 2 | Nairn's | 28.4% | 49.5K | -18.2% | Nairn's | | 3 | Ryvita | 8.5% | 14.8K | 0.0% | Ryvita | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ritz | 110K | 69.7% | 1 | | Oct 2025 | Nairn's | 33.1K | 21% | 2 | | Oct 2025 | Ryvita | 14.8K | 9.4% | 3 | | Nov 2025 | Ritz | 110K | 72.4% | 1 | | Nov 2025 | Nairn's | 27.1K | 17.8% | 2 | | Nov 2025 | Ryvita | 14.8K | 9.7% | 3 | | Dec 2025 | Ritz | 135K | 80.8% | 1 | | Dec 2025 | Nairn's | 22.2K | 13.3% | 2 | | Dec 2025 | Ryvita | 9.9K | 5.9% | 3 | | Jan 2026 | Ritz | 135K | 72.5% | 1 | | Jan 2026 | Nairn's | 33.1K | 17.8% | 2 | | Jan 2026 | Ryvita | 18.1K | 9.7% | 3 | | Feb 2026 | Ritz | 110K | 72.4% | 1 | | Feb 2026 | Nairn's | 27.1K | 17.8% | 2 | | Feb 2026 | Ryvita | 14.8K | 9.7% | 3 | | Mar 2026 | Ritz | 110K | 66.5% | 1 | | Mar 2026 | Nairn's | 40.5K | 24.5% | 2 | | Mar 2026 | Ryvita | 14.8K | 9% | 3 | | Apr 2026 | Ritz | 110K | 66.5% | 1 | | Apr 2026 | Nairn's | 40.5K | 24.5% | 2 | | Apr 2026 | Ryvita | 14.8K | 9% | 3 | | May 2026 | Ritz | 110K | 63.1% | 1 | | May 2026 | Nairn's | 49.5K | 28.4% | 2 | | May 2026 | Ryvita | 14.8K | 8.5% | 3 | | Jun 2026 | Ritz | 90.5K | 62.1% | 1 | | Jun 2026 | Nairn's | 40.5K | 27.8% | 2 | | Jun 2026 | Ryvita | 14.8K | 10.2% | 3 | | Jul 2026 | Ritz | 90.5K | 58.5% | 1 | | Jul 2026 | Nairn's | 49.5K | 32% | 2 | | Jul 2026 | Ryvita | 14.8K | 9.6% | 3 | | Aug 2026 | Ritz | 110K | 59.4% | 1 | | Aug 2026 | Nairn's | 60.5K | 32.6% | 2 | | Aug 2026 | Ryvita | 14.8K | 8% | 3 | | Sep 2026 | Ritz | 110K | 63.1% | 1 | | Sep 2026 | Nairn's | 49.5K | 28.4% | 2 | | Sep 2026 | Ryvita | 14.8K | 8.5% | 3 | ## What is being compared - **Nairn's**: Measured on the search term “nairns”. - **Ritz**: Measured on the search term “ritz crackers”. - **Ryvita**: Measured on the search term “ryvita”. - [Nairn's](/demand/global-en/brands/nairns) - [Ritz](/demand/global-en/brands/ritz) - [Ryvita](/demand/global-en/brands/ryvita) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cracker brands worldwide? In September 2026, Ritz was the most searched among cracker brands worldwide, with an estimated 110K branded searches and 63.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cracker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cracker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.