---
title: "Crab pots: Which brands are most popular in search?"
description: "Compare the crab pots shoppers choose between. Share of Search among Promar, Bethel, Airfly, Danielson, Frabill and Sea Rock, the crab pots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/crab-pots"
publisher: "Brandwave"
---

# Crab pots: Which brands are most popular in search?

Compare the crab pots shoppers choose between. Share of Search among Promar, Bethel, Airfly, Danielson, Frabill and Sea Rock, the crab pots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Crab pots
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Promar, 65.8%

## Which brand is most popular in search among crab pots worldwide?

- In August 2026, Promar was the most searched among crab pots worldwide, with an estimated 450K branded searches and 65.8% estimated Share of Search within this set.
- Bethel is in 2nd place, 41.7 percentage points behind at 24.1% Share of Search.
- Across the 11 months ending August 2026, Promar’s estimated Share of Search among crab pots worldwide decreased from 72.8% to 65.8%.
- Across the 11 months ending August 2026, Bethel’s estimated Share of Search among crab pots worldwide increased from 17.9% to 24.1%.
- Across the 11 months ending August 2026, Airfly’s estimated Share of Search among crab pots worldwide increased from 8% to 8.8%.
- Across the 11 months ending August 2026, Promar’s estimated Share of Search among crab pots worldwide peaked at 76.7% in November 2025 and was lowest at 65.8% in August 2026.
- Across the 11 months ending August 2026, Bethel’s estimated Share of Search among crab pots worldwide peaked at 24.1% in August 2026 and was lowest at 15.1% in December 2025.
- Across the 11 months ending August 2026, Airfly’s estimated Share of Search among crab pots worldwide peaked at 8.8% in August 2026 and was lowest at 6.7% in January 2026.
- Across the 11 months ending August 2026, Danielson, Frabill and Sea Rock held steady: their estimated Share of Search among crab pots worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Promar vs Bethel: compare search popularity](/demand/global-en/compare/bethel-vs-promar): 65.8% against 24.1% Share of Search.
- [Promar vs Airfly: compare search popularity](/demand/global-en/compare/airfly-vs-promar): 65.8% against 8.8% Share of Search.
- [Bethel vs Airfly: compare search popularity](/demand/global-en/compare/airfly-vs-bethel): 24.1% against 8.8% Share of Search.

## How did search popularity change for crab pots worldwide in August 2026?

- In August 2026, Bethel gained estimated Share of Search among crab pots worldwide, from 17.9% to 24.1%.
- In August 2026, Airfly gained estimated Share of Search among crab pots worldwide, from 8% to 8.8%.
- In August 2026, Promar lost estimated Share of Search among crab pots worldwide, from 73% to 65.8%.
- Estimated monthly branded searches for Frabill worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Danielson worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Promar | 65.8% | 450K | -18.2% | Promar |
| 2 | Bethel | 24.1% | 165K | +22.2% | Bethel |
| 3 | Airfly | 8.8% | 60.5K | 0.0% | Airfly |
| 4 | Danielson | 0.96% | 6.6K | +22.2% | Danielson |
| 5 | Frabill | 0.28% | 1.9K | -20.8% | Frabill |
| — | Sea Rock | — | — | — | Sea Rock |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Promar | 550K | 72.8% | 1 |
| Oct 2025 | Bethel | 135K | 17.9% | 2 |
| Oct 2025 | Airfly | 60.5K | 8% | 3 |
| Oct 2025 | Danielson | 8.1K | 1.1% | 4 |
| Oct 2025 | Frabill | 2.4K | 0.32% | 5 |
| Oct 2025 | Sea Rock | — | — | — |
| Nov 2025 | Promar | 673K | 76.7% | 1 |
| Nov 2025 | Bethel | 135K | 15.4% | 2 |
| Nov 2025 | Airfly | 60.5K | 6.9% | 3 |
| Nov 2025 | Danielson | 6.6K | 0.75% | 4 |
| Nov 2025 | Frabill | 2.4K | 0.27% | 5 |
| Nov 2025 | Sea Rock | — | — | — |
| Dec 2025 | Promar | 673K | 75.4% | 1 |
| Dec 2025 | Bethel | 135K | 15.1% | 2 |
| Dec 2025 | Airfly | 74K | 8.3% | 3 |
| Dec 2025 | Danielson | 6.6K | 0.74% | 4 |
| Dec 2025 | Frabill | 4.4K | 0.49% | 5 |
| Dec 2025 | Sea Rock | — | — | — |
| Jan 2026 | Promar | 673K | 74% | 1 |
| Jan 2026 | Bethel | 165K | 18.1% | 2 |
| Jan 2026 | Airfly | 60.5K | 6.7% | 3 |
| Jan 2026 | Danielson | 6.6K | 0.73% | 4 |
| Jan 2026 | Frabill | 4.4K | 0.48% | 5 |
| Jan 2026 | Sea Rock | — | — | — |
| Feb 2026 | Promar | 550K | 72.8% | 1 |
| Feb 2026 | Bethel | 135K | 17.9% | 2 |
| Feb 2026 | Airfly | 60.5K | 8% | 3 |
| Feb 2026 | Danielson | 6.6K | 0.87% | 4 |
| Feb 2026 | Frabill | 3.6K | 0.48% | 5 |
| Feb 2026 | Sea Rock | — | — | — |
| Mar 2026 | Promar | 550K | 70.1% | 1 |
| Mar 2026 | Bethel | 165K | 21% | 2 |
| Mar 2026 | Airfly | 60.5K | 7.7% | 3 |
| Mar 2026 | Danielson | 6.6K | 0.84% | 4 |
| Mar 2026 | Frabill | 2.4K | 0.31% | 5 |
| Mar 2026 | Sea Rock | — | — | — |
| Apr 2026 | Promar | 550K | 72.9% | 1 |
| Apr 2026 | Bethel | 135K | 17.9% | 2 |
| Apr 2026 | Airfly | 60.5K | 8% | 3 |
| Apr 2026 | Danielson | 6.6K | 0.87% | 4 |
| Apr 2026 | Frabill | 2.4K | 0.32% | 5 |
| Apr 2026 | Sea Rock | — | — | — |
| May 2026 | Promar | 550K | 72.9% | 1 |
| May 2026 | Bethel | 135K | 17.9% | 2 |
| May 2026 | Airfly | 60.5K | 8% | 3 |
| May 2026 | Danielson | 6.6K | 0.87% | 4 |
| May 2026 | Frabill | 2.4K | 0.32% | 5 |
| May 2026 | Sea Rock | — | — | — |
| Jun 2026 | Promar | 450K | 69.9% | 1 |
| Jun 2026 | Bethel | 135K | 21% | 2 |
| Jun 2026 | Airfly | 49.5K | 7.7% | 3 |
| Jun 2026 | Danielson | 6.6K | 1% | 4 |
| Jun 2026 | Frabill | 2.4K | 0.37% | 5 |
| Jun 2026 | Sea Rock | — | — | — |
| Jul 2026 | Promar | 550K | 73% | 1 |
| Jul 2026 | Bethel | 135K | 17.9% | 2 |
| Jul 2026 | Airfly | 60.5K | 8% | 3 |
| Jul 2026 | Danielson | 5.4K | 0.72% | 4 |
| Jul 2026 | Frabill | 2.4K | 0.32% | 5 |
| Jul 2026 | Sea Rock | — | — | — |
| Aug 2026 | Promar | 450K | 65.8% | 1 |
| Aug 2026 | Bethel | 165K | 24.1% | 2 |
| Aug 2026 | Airfly | 60.5K | 8.8% | 3 |
| Aug 2026 | Danielson | 6.6K | 0.96% | 4 |
| Aug 2026 | Frabill | 1.9K | 0.28% | 5 |
| Aug 2026 | Sea Rock | — | — | — |
| Sep 2026 | Airfly | — | — | — |
| Sep 2026 | Bethel | — | — | — |
| Sep 2026 | Danielson | — | — | — |
| Sep 2026 | Frabill | — | — | — |
| Sep 2026 | Promar | — | — | — |
| Sep 2026 | Sea Rock | — | — | — |

## What is being compared

- **Airfly**: Measured on the search term “airfly”.
- **Bethel**: Measured on the search term “bethel”.
- **Danielson**: Measured on the search term “danielson”.
- **Frabill**: Measured on the search term “frabill”.
- **Promar**: Measured on the search term “promar”.
- **Sea Rock**: Measured on the search term “sea rock crab”.

- [Airfly](/demand/global-en/brands/airfly)
- [Bethel](/demand/global-en/brands/bethel)
- [Danielson](/demand/global-en/brands/danielson)
- [Frabill](/demand/global-en/brands/frabill)
- [Promar](/demand/global-en/brands/promar)
- [Sea Rock](/demand/global-en/brands/sea-rock)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among crab pots worldwide?

In August 2026, Promar was the most searched among crab pots worldwide, with an estimated 450K branded searches and 65.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Crab pots: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/crab-pots

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/crab-pots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.