---
title: "Couscous brands: Which are searched most?"
description: "Compare the couscous brands people buy. Share of Search among Sainsbury's, Zeta, Casbah, Ainsley Harriott, Near East and Merchant Gourmet, the couscous brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/couscous-brands"
publisher: "Brandwave"
---

# Couscous brands: Which are searched most?

Compare the couscous brands people buy. Share of Search among Sainsbury's, Zeta, Casbah, Ainsley Harriott, Near East and Merchant Gourmet, the couscous brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Couscous brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sainsbury's, 76%

## Which brand is most popular in search among couscous brands worldwide?

- In August 2026, Sainsbury's was the most searched among couscous brands worldwide, with an estimated 9.1M branded searches and 76% estimated Share of Search within this set.
- Zeta is in 2nd place, 53.2 percentage points behind at 22.8% Share of Search.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide decreased from 93.1% to 76%.
- Across the 11 months ending August 2026, Zeta’s estimated Share of Search among couscous brands worldwide increased from 5.6% to 22.8%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide peaked at 94.1% in December 2025 and was lowest at 76% in August 2026.
- Across the 11 months ending August 2026, Zeta’s estimated Share of Search among couscous brands worldwide peaked at 22.8% in August 2026 and was lowest at 4.7% in December 2025.
- Across the 11 months ending August 2026, Casbah, Ainsley Harriott, Near East and Merchant Gourmet held steady: their estimated Share of Search among couscous brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sainsbury's vs Zeta: compare search popularity](/demand/global-en/compare/sainsbury-s-vs-zeta): 76% against 22.8% Share of Search.

## How did search popularity change for couscous brands worldwide in August 2026?

- In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.8%.
- In August 2026, Sainsbury's lost estimated Share of Search among couscous brands worldwide, from 79.4% to 76%.
- Estimated monthly branded searches for Ainsley Harriott worldwide rose 24.3% over 11 measured months, from 34.1K to 42.4K in August 2026.
- Estimated monthly branded searches for Casbah worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
- Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
- Estimated monthly branded searches for Near East worldwide fell 18% over 11 measured months, from 15K to 12.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sainsbury's | 76% | 9.1M | 0.0% | Sainsbury's |
| 2 | Zeta | 22.8% | 2.7M | +22.3% | Zeta |
| 3 | Casbah | 0.75% | 90.5K | +22.3% | Casbah |
| 4 | Ainsley Harriott | 0.35% | 42.4K | +0.7% | Ainsley Harriott |
| 5 | Near East | 0.1% | 12.3K | +17.1% | Near East |
| 6 | Merchant Gourmet | 0.05% | 6.6K | +22.2% | Merchant Gourmet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sainsbury's | 9.1M | 93.1% | 1 |
| Oct 2025 | Zeta | 550K | 5.6% | 2 |
| Oct 2025 | Casbah | 74K | 0.75% | 3 |
| Oct 2025 | Ainsley Harriott | 34.1K | 0.35% | 4 |
| Oct 2025 | Near East | 15K | 0.15% | 5 |
| Oct 2025 | Merchant Gourmet | 5.4K | 0.05% | 6 |
| Nov 2025 | Sainsbury's | 9.1M | 93% | 1 |
| Nov 2025 | Zeta | 550K | 5.6% | 2 |
| Nov 2025 | Casbah | 74K | 0.75% | 3 |
| Nov 2025 | Ainsley Harriott | 41.5K | 0.42% | 4 |
| Nov 2025 | Near East | 14.3K | 0.15% | 5 |
| Nov 2025 | Merchant Gourmet | 5.4K | 0.05% | 6 |
| Dec 2025 | Sainsbury's | 11.1M | 94.1% | 1 |
| Dec 2025 | Zeta | 550K | 4.7% | 2 |
| Dec 2025 | Casbah | 74K | 0.63% | 3 |
| Dec 2025 | Ainsley Harriott | 50.2K | 0.43% | 4 |
| Dec 2025 | Near East | 12.8K | 0.11% | 5 |
| Dec 2025 | Merchant Gourmet | 4.4K | 0.04% | 6 |
| Jan 2026 | Sainsbury's | 9.1M | 91.8% | 1 |
| Jan 2026 | Zeta | 673K | 6.8% | 2 |
| Jan 2026 | Casbah | 74K | 0.74% | 3 |
| Jan 2026 | Ainsley Harriott | 51.1K | 0.51% | 4 |
| Jan 2026 | Near East | 12.8K | 0.13% | 5 |
| Jan 2026 | Merchant Gourmet | 8.1K | 0.08% | 6 |
| Feb 2026 | Sainsbury's | 7.5M | 90.3% | 1 |
| Feb 2026 | Zeta | 673K | 8.1% | 2 |
| Feb 2026 | Casbah | 74K | 0.89% | 3 |
| Feb 2026 | Ainsley Harriott | 41.5K | 0.5% | 4 |
| Feb 2026 | Near East | 11.8K | 0.14% | 5 |
| Feb 2026 | Merchant Gourmet | 5.4K | 0.07% | 6 |
| Mar 2026 | Sainsbury's | 9.1M | 90.4% | 1 |
| Mar 2026 | Zeta | 823K | 8.1% | 2 |
| Mar 2026 | Casbah | 90.5K | 0.9% | 3 |
| Mar 2026 | Ainsley Harriott | 34.1K | 0.34% | 4 |
| Mar 2026 | Near East | 17.2K | 0.17% | 5 |
| Mar 2026 | Merchant Gourmet | 6.6K | 0.07% | 6 |
| Apr 2026 | Sainsbury's | 9.1M | 87% | 1 |
| Apr 2026 | Zeta | 1.2M | 11.6% | 2 |
| Apr 2026 | Casbah | 90.5K | 0.86% | 3 |
| Apr 2026 | Ainsley Harriott | 34.7K | 0.33% | 4 |
| Apr 2026 | Near East | 14K | 0.13% | 5 |
| Apr 2026 | Merchant Gourmet | 6.6K | 0.06% | 6 |
| May 2026 | Sainsbury's | 9.1M | 84.6% | 1 |
| May 2026 | Zeta | 1.5M | 13.9% | 2 |
| May 2026 | Casbah | 90.5K | 0.84% | 3 |
| May 2026 | Ainsley Harriott | 50.8K | 0.47% | 4 |
| May 2026 | Near East | 11.8K | 0.11% | 5 |
| May 2026 | Merchant Gourmet | 5.4K | 0.05% | 6 |
| Jun 2026 | Sainsbury's | 9.1M | 82.3% | 1 |
| Jun 2026 | Zeta | 1.8M | 16.5% | 2 |
| Jun 2026 | Casbah | 74K | 0.67% | 3 |
| Jun 2026 | Ainsley Harriott | 51.1K | 0.46% | 4 |
| Jun 2026 | Near East | 10K | 0.09% | 5 |
| Jun 2026 | Merchant Gourmet | 5.4K | 0.05% | 6 |
| Jul 2026 | Sainsbury's | 9.1M | 79.4% | 1 |
| Jul 2026 | Zeta | 2.2M | 19.5% | 2 |
| Jul 2026 | Casbah | 74K | 0.64% | 3 |
| Jul 2026 | Ainsley Harriott | 42.1K | 0.37% | 4 |
| Jul 2026 | Near East | 10.5K | 0.09% | 5 |
| Jul 2026 | Merchant Gourmet | 5.4K | 0.05% | 6 |
| Aug 2026 | Sainsbury's | 9.1M | 76% | 1 |
| Aug 2026 | Zeta | 2.7M | 22.8% | 2 |
| Aug 2026 | Casbah | 90.5K | 0.75% | 3 |
| Aug 2026 | Ainsley Harriott | 42.4K | 0.35% | 4 |
| Aug 2026 | Near East | 12.3K | 0.1% | 5 |
| Aug 2026 | Merchant Gourmet | 6.6K | 0.05% | 6 |
| Sep 2026 | Ainsley Harriott | — | — | — |
| Sep 2026 | Casbah | — | — | — |
| Sep 2026 | Merchant Gourmet | — | — | — |
| Sep 2026 | Near East | — | — | — |
| Sep 2026 | Sainsbury's | — | — | — |
| Sep 2026 | Zeta | — | — | — |

## What is being compared

- **Ainsley Harriott**: Measured on the search terms “ainsley harriott” and “ainsley harriott couscous”, summed into one figure.
- **Casbah**: Measured on the search term “casbah”.
- **Merchant Gourmet**: Measured on the search term “merchant gourmet”.
- **Near East**: Measured on the search terms “near east” and “near east couscous”, summed into one figure.
- **Sainsbury's**: Measured on the search term “sainsburys”.
- **Zeta**: Measured on the search term “zeta”.

- [Ainsley Harriott](/demand/global-en/brands/ainsley-harriott)
- [Casbah](/demand/global-en/brands/casbah)
- [Merchant Gourmet](/demand/global-en/brands/merchant-gourmet)
- [Near East](/demand/global-en/brands/near-east)
- [Sainsbury's](/demand/global-en/brands/sainsbury-s)
- [Zeta](/demand/global-en/brands/zeta)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among couscous brands worldwide?

In August 2026, Sainsbury's was the most searched among couscous brands worldwide, with an estimated 9.1M branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Couscous brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/couscous-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/couscous-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.