--- title: "Courier services: Which brands are most popular in search?" description: "Compare the courier services drivers choose between. Share of Search among DHL, UPS, FedEx, Hermès, Evri and Yodel, the courier services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/courier-services" publisher: "Brandwave" --- # Courier services: Which brands are most popular in search? Compare the courier services drivers choose between. Share of Search among DHL, UPS, FedEx, Hermès, Evri and Yodel, the courier services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Courier services - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: DHL, 29.7% ## Which brand is most popular in search among courier services worldwide? - DHL and UPS share the highest estimated Share of Search among courier services worldwide, at 29.7% in August 2026. - Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide decreased from 30.5% to 29.7%. - Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide decreased from 30.5% to 29.7%. - Across the 11 months ending August 2026, FedEx’s estimated Share of Search among courier services worldwide decreased from 25.1% to 24.3%. - Across the 11 months ending August 2026, Hermès’ estimated Share of Search among courier services worldwide increased from 13.8% to 16.3%. - Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide peaked at 32.4% in December 2025 and was lowest at 29.7% in April 2026. - Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide peaked at 30.6% in February 2026 and was lowest at 26.5% in December 2025. - Across the 11 months ending August 2026, FedEx’s estimated Share of Search among courier services worldwide peaked at 26.6% in March 2026 and was lowest at 24.3% in April 2026. - Across the 11 months ending August 2026, Hermès’ estimated Share of Search among courier services worldwide peaked at 16.3% in August 2026 and was lowest at 13.7% in February 2026. - Across the 11 months ending August 2026, Evri rose from 6th to 5th among courier services worldwide. - Across the 11 months ending August 2026, Yodel fell from 5th to 6th among courier services worldwide. ## Compare search popularity between leading brands - [DHL vs UPS: compare search popularity](/demand/global-en/compare/dhl-vs-ups): 29.7% Share of Search each. - [DHL vs FedEx: compare search popularity](/demand/global-en/compare/dhl-vs-fedex): 29.7% against 24.3% Share of Search. - [DHL vs Hermès: compare search popularity](/demand/global-en/compare/dhl-vs-hermes): 29.7% against 16.3% Share of Search. - [UPS vs FedEx: compare search popularity](/demand/global-en/compare/fedex-vs-ups): 29.7% against 24.3% Share of Search. - [UPS vs Hermès: compare search popularity](/demand/global-en/compare/hermes-vs-ups): 29.7% against 16.3% Share of Search. - [FedEx vs Hermès: compare search popularity](/demand/global-en/compare/fedex-vs-hermes): 24.3% against 16.3% Share of Search. ## How did search popularity change for courier services worldwide in August 2026? - Estimated monthly branded searches for Yodel worldwide fell 75.8% over 11 measured months, from 9.9K to 2.4K in August 2026. - Estimated monthly branded searches for Evri worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for FedEx worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. - Estimated monthly branded searches for DHL worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026. - Estimated monthly branded searches for UPS worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DHL | 29.7% | 9.1M | 0.0% | DHL Group | | 2 | UPS | 29.7% | 9.1M | 0.0% | UPS | | 3 | FedEx | 24.3% | 7.5M | 0.0% | FedEx | | 4 | Hermès | 16.3% | 5M | 0.0% | Hermès | | 5 | Evri | <0.01% | 2.9K | 0.0% | Evri | | 6 | Yodel | <0.01% | 2.4K | -17.2% | Yodel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DHL | 11.1M | 30.5% | 1 | | Oct 2025 | UPS | 11.1M | 30.5% | 2 | | Oct 2025 | FedEx | 9.1M | 25.1% | 3 | | Oct 2025 | Hermès | 5M | 13.8% | 4 | | Oct 2025 | Yodel | 9.9K | 0.03% | 5 | | Oct 2025 | Evri | 4.4K | 0.01% | 6 | | Nov 2025 | DHL | 11.1M | 30.5% | 1 | | Nov 2025 | UPS | 11.1M | 30.5% | 2 | | Nov 2025 | FedEx | 9.1M | 25.1% | 3 | | Nov 2025 | Hermès | 5M | 13.8% | 4 | | Nov 2025 | Yodel | 9.9K | 0.03% | 5 | | Nov 2025 | Evri | 4.4K | 0.01% | 6 | | Dec 2025 | DHL | 13.6M | 32.4% | 1 | | Dec 2025 | FedEx | 11.1M | 26.5% | 2 | | Dec 2025 | UPS | 11.1M | 26.5% | 3 | | Dec 2025 | Hermès | 6.1M | 14.6% | 4 | | Dec 2025 | Yodel | 9.9K | 0.02% | 5 | | Dec 2025 | Evri | 4.4K | 0.01% | 6 | | Jan 2026 | DHL | 11.1M | 30.5% | 1 | | Jan 2026 | UPS | 11.1M | 30.5% | 2 | | Jan 2026 | FedEx | 9.1M | 25.1% | 3 | | Jan 2026 | Hermès | 5M | 13.8% | 4 | | Jan 2026 | Yodel | 6.6K | 0.02% | 5 | | Jan 2026 | Evri | 3.6K | <0.01% | 6 | | Feb 2026 | DHL | 9.1M | 30.6% | 1 | | Feb 2026 | UPS | 9.1M | 30.6% | 2 | | Feb 2026 | FedEx | 7.5M | 25.1% | 3 | | Feb 2026 | Hermès | 4.1M | 13.7% | 4 | | Feb 2026 | Yodel | 5.4K | 0.02% | 5 | | Feb 2026 | Evri | 2.9K | <0.01% | 6 | | Mar 2026 | DHL | 11.1M | 32.3% | 1 | | Mar 2026 | FedEx | 9.1M | 26.6% | 2 | | Mar 2026 | UPS | 9.1M | 26.6% | 3 | | Mar 2026 | Hermès | 5M | 14.5% | 4 | | Mar 2026 | Yodel | 6.6K | 0.02% | 5 | | Mar 2026 | Evri | 3.6K | 0.01% | 6 | | Apr 2026 | DHL | 9.1M | 29.7% | 1 | | Apr 2026 | UPS | 9.1M | 29.7% | 2 | | Apr 2026 | FedEx | 7.5M | 24.3% | 3 | | Apr 2026 | Hermès | 5M | 16.2% | 4 | | Apr 2026 | Yodel | 6.6K | 0.02% | 5 | | Apr 2026 | Evri | 3.6K | 0.01% | 6 | | May 2026 | DHL | 9.1M | 29.7% | 1 | | May 2026 | UPS | 9.1M | 29.7% | 2 | | May 2026 | FedEx | 7.5M | 24.3% | 3 | | May 2026 | Hermès | 5M | 16.2% | 4 | | May 2026 | Yodel | 6.6K | 0.02% | 5 | | May 2026 | Evri | 2.9K | <0.01% | 6 | | Jun 2026 | DHL | 9.1M | 29.7% | 1 | | Jun 2026 | UPS | 9.1M | 29.7% | 2 | | Jun 2026 | FedEx | 7.5M | 24.3% | 3 | | Jun 2026 | Hermès | 5M | 16.3% | 4 | | Jun 2026 | Yodel | 4.4K | 0.01% | 5 | | Jun 2026 | Evri | 2.9K | <0.01% | 6 | | Jul 2026 | DHL | 9.1M | 29.7% | 1 | | Jul 2026 | UPS | 9.1M | 29.7% | 2 | | Jul 2026 | FedEx | 7.5M | 24.3% | 3 | | Jul 2026 | Hermès | 5M | 16.3% | 4 | | Jul 2026 | Evri | 2.9K | <0.01% | 5 | | Jul 2026 | Yodel | 2.9K | <0.01% | 6 | | Aug 2026 | DHL | 9.1M | 29.7% | 1 | | Aug 2026 | UPS | 9.1M | 29.7% | 2 | | Aug 2026 | FedEx | 7.5M | 24.3% | 3 | | Aug 2026 | Hermès | 5M | 16.3% | 4 | | Aug 2026 | Evri | 2.9K | <0.01% | 5 | | Aug 2026 | Yodel | 2.4K | <0.01% | 6 | | Sep 2026 | DHL | — | — | — | | Sep 2026 | Evri | — | — | — | | Sep 2026 | FedEx | — | — | — | | Sep 2026 | Hermès | — | — | — | | Sep 2026 | UPS | — | — | — | | Sep 2026 | Yodel | — | — | — | ## What is being compared - **DHL**: Measured on the search term “dhl”. - **Evri**: Measured on the search term “evri courier”. - **FedEx**: Measured on the search term “fedex”. - **Hermès**: Measured on the search term “hermes”. - **UPS**: Measured on the search term “ups”. - **Yodel**: Measured on the search term “yodel delivery”. - [DHL](/demand/global-en/brands/dhl) - [Evri](/demand/global-en/brands/evri) - [FedEx](/demand/global-en/brands/fedex) - [Hermès](/demand/global-en/brands/hermes) - [UPS](/demand/global-en/brands/ups) - [Yodel](/demand/global-en/brands/yodel) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among courier services worldwide? DHL and UPS share the highest estimated Share of Search among courier services worldwide, at 29.7% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Courier services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/courier-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/courier-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.