--- title: "Honey vs Rakuten: Which is searched more?" description: "Is Honey or Rakuten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coupon browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/coupon-browser-extensions/compare/honey-paypal-vs-rakuten" publisher: "Brandwave" --- # Honey vs Rakuten: Which is searched more? Is Honey or Rakuten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coupon browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honey and Rakuten - **Competitive set**: Coupon browser extensions - **Market**: Global - **Month measured**: Sep 2026 - **Honey Share of Search**: 0.51% - **Rakuten Share of Search**: 0.77% ## Is Honey or Rakuten more popular in search? - In September 2026, Rakuten had more branded searches than Honey among coupon browser extensions worldwide. Rakuten had about 4,400 branded searches, while Honey had 2,900. Rakuten made up 0.77% of all coupon browser extension searches we track, and Honey accounted for 0.51%. - The lead changed hands 2 times in the 12 months ending September 2026: Honey took it in January 2026, Rakuten took it in February 2026. - Across the 12 months ending September 2026, Honey’s share of searches among coupon browser extensions worldwide moved from 0.71% to 0.51%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Rakuten’s share of searches among coupon browser extensions worldwide moved from 1.6% to 0.77%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top coupon browser extensions in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Honey and Rakuten showed up in all four answers. Honey was listed before Rakuten in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Capital One Shopping | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Honey | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Rakuten | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Coupert | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | SimplyCodes | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | RetailMeNot | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Karma | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coupon browser extensions - Asked ChatGPT "Which coupon browser extension should I use?": 1. Capital One Shopping, 2. Honey, 3. Rakuten - Asked ChatGPT "What are the best coupon browser extensions?": 1. Honey, 2. Capital One Shopping, 3. Rakuten, 4. Coupert, 5. RetailMeNot, 6. SimplyCodes - Asked ChatGPT "What's the best coupon browser extension for online shopping?": 1. Capital One Shopping, 2. Honey, 3. Rakuten - Searched Google, AI Overview "best coupon extension": 1. Honey, 2. Capital One Shopping, 3. Coupert, 4. Rakuten, 5. SimplyCodes Not named in any answer: Karma. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for coupon browser extensions worldwide in September 2026? - Estimated monthly branded searches for Rakuten worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Honey estimated searches | Honey Share of Search | Honey rank | Rakuten estimated searches | Rakuten Share of Search | Rakuten rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.71% | 6 | 6.6K | 1.6% | 4 | | Nov 2025 | 3.6K | 0.61% | 6 | 9.9K | 1.7% | 4 | | Dec 2025 | 8.1K | 1.4% | 5 | 8.1K | 1.4% | 6 | | Jan 2026 | 6.6K | 1.5% | 4 | 5.4K | 1.2% | 6 | | Feb 2026 | 2.9K | 0.73% | 6 | 6.6K | 1.7% | 5 | | Mar 2026 | 2.9K | 0.61% | 6 | 8.1K | 1.7% | 4 | | Apr 2026 | 3.6K | 0.8% | 6 | 6.6K | 1.5% | 5 | | May 2026 | 2.4K | 0.54% | 6 | 5.4K | 1.2% | 5 | | Jun 2026 | 1.9K | 0.43% | 6 | 5.4K | 1.2% | 5 | | Jul 2026 | 1.9K | 0.38% | 6 | 6.6K | 1.3% | 5 | | Aug 2026 | 5.4K | 0.94% | 6 | 6.6K | 1.2% | 5 | | Sep 2026 | 2.9K | 0.51% | 6 | 4.4K | 0.77% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Honey’s and Rakuten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honey**: Measured on the search term “honey paypal”. - **Rakuten**: Measured on the search term “rakuten rewards”. - [Honey profile](/demand/global-en/brands/honey-paypal) - [Rakuten profile](/demand/global-en/brands/rakuten) - [All coupon browser extensions worldwide](/demand/global-en/categories/coupon-browser-extensions): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Honey or Rakuten more popular in search? In September 2026, Rakuten had more branded searches than Honey among coupon browser extensions worldwide. Rakuten had about 4,400 branded searches, while Honey had 2,900. Rakuten made up 0.77% of all coupon browser extension searches we track, and Honey accounted for 0.51%. ## Cite this page Brandwave. "Honey vs Rakuten: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/coupon-browser-extensions/compare/honey-paypal-vs-rakuten This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coupon-browser-extensions/compare/honey-paypal-vs-rakuten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.