---
title: "LG vs Samsung: Which is searched more?"
description: "Which is more popular in search, LG or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/counter-depth-refrigerator-brands/compare/lg-vs-samsung"
publisher: "Brandwave"
---

# LG vs Samsung: Which is searched more?

Which is more popular in search, LG or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LG and Samsung
- **Competitive set**: Counter depth refrigerator brands
- **Market**: Global
- **Month measured**: Sep 2026
- **LG Share of Search**: 11.2%
- **Samsung Share of Search**: 9.2%

## Which is more popular in search, LG or Samsung?

- In September 2026, LG had more branded searches than Samsung among counter depth refrigerator brands worldwide. LG was estimated to have 427K branded searches compared to Samsung’s 352K, and held an 11.2% Share of Search versus Samsung’s 9.2%.
- LG was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among counter depth refrigerator brands worldwide moved from 10.7% to 11.2%, and its estimated monthly branded searches moved from 522K to 427K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among counter depth refrigerator brands worldwide held steady at 9.2%, and its estimated monthly branded searches moved from 452K to 352K.

## How did search popularity change for counter depth refrigerator brands worldwide in September 2026?

- In September 2026, LG lost estimated Share of Search among counter depth refrigerator brands worldwide, from 12.8% to 11.2%.
- In September 2026, Samsung lost estimated Share of Search among counter depth refrigerator brands worldwide, from 10.5% to 9.2%.

## Month by month

| Month | LG estimated searches | LG Share of Search | LG rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 522K | 10.7% | 4 | 452K | 9.2% | 5 |
| Nov 2025 | 445K | 7.5% | 4 | 431K | 7.3% | 5 |
| Dec 2025 | 440K | 7.6% | 4 | 397K | 6.8% | 5 |
| Jan 2026 | 522K | 10.7% | 4 | 397K | 8.2% | 5 |
| Feb 2026 | 513K | 12.5% | 4 | 377K | 9.2% | 5 |
| Mar 2026 | 613K | 14.1% | 4 | 377K | 8.7% | 5 |
| Apr 2026 | 431K | 10.2% | 4 | 352K | 8.3% | 5 |
| May 2026 | 431K | 10.7% | 4 | 352K | 8.7% | 5 |
| Jun 2026 | 431K | 11.1% | 4 | 352K | 9% | 5 |
| Jul 2026 | 431K | 10.7% | 4 | 377K | 9.4% | 5 |
| Aug 2026 | 513K | 12.8% | 4 | 422K | 10.5% | 5 |
| Sep 2026 | 427K | 11.2% | 4 | 352K | 9.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [LG profile](/demand/global-en/brands/lg)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All counter depth refrigerator brands worldwide](/demand/global-en/categories/counter-depth-refrigerator-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LG or Samsung?

In September 2026, LG had more branded searches than Samsung among counter depth refrigerator brands worldwide. LG was estimated to have 427K branded searches compared to Samsung’s 352K, and held an 11.2% Share of Search versus Samsung’s 9.2%.

## Cite this page

Brandwave. "LG vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/counter-depth-refrigerator-brands/compare/lg-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/counter-depth-refrigerator-brands/compare/lg-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.