---
title: "Counter depth refrigerator brands: Which are searched most?"
description: "Compare the counter depth refrigerator brands people buy. Share of Search among KitchenAid, Whirlpool, LG, Samsung, Bosch and GE Profile, the counter depth refrigerator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/counter-depth-refrigerator-brands"
publisher: "Brandwave"
---

# Counter depth refrigerator brands: Which are searched most?

Compare the counter depth refrigerator brands people buy. Share of Search among KitchenAid, Whirlpool, LG, Samsung, Bosch and GE Profile, the counter depth refrigerator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Counter depth refrigerator brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KitchenAid, 38.6%

## Which brand is most popular in search among counter depth refrigerator brands worldwide?

- In September 2026, KitchenAid was the most searched among counter depth refrigerator brands worldwide, with an estimated 1.3M branded searches and 38.6% estimated Share of Search within this set.
- Whirlpool is in 2nd place, 6.6 percentage points behind at 32% Share of Search.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among counter depth refrigerator brands worldwide decreased from 42.4% to 38.6%.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among counter depth refrigerator brands worldwide increased from 29.8% to 32%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among counter depth refrigerator brands worldwide increased from 12.1% to 12.9%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 58.5% in December 2025 and was lowest at 34.9% in June 2026.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 36% in June 2026 and was lowest at 21.5% in December 2025.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 16.3% in March 2026 and was lowest at 8.4% in November 2025.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 12.2% in August 2026 and was lowest at 7.7% in December 2025.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among counter depth refrigerator brands worldwide peaked at 5.9% in August 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Samsung, Bosch and GE Profile held steady: their estimated Share of Search among counter depth refrigerator brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KitchenAid vs Whirlpool: compare search popularity](/demand/global-en/compare/kitchenaid-vs-whirlpool): 38.6% against 32% Share of Search.
- [KitchenAid vs LG: compare search popularity](/demand/global-en/compare/kitchenaid-vs-lg): 38.6% against 12.9% Share of Search.
- [KitchenAid vs Samsung: compare search popularity](/demand/global-en/compare/kitchenaid-vs-samsung): 38.6% against 10.6% Share of Search.
- [KitchenAid vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-kitchenaid): 38.6% against 5.1% Share of Search.
- [Whirlpool vs LG: compare search popularity](/demand/global-en/compare/lg-vs-whirlpool): 32% against 12.9% Share of Search.
- [Whirlpool vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-whirlpool): 32% against 10.6% Share of Search.
- [Whirlpool vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-whirlpool): 32% against 5.1% Share of Search.
- [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 12.9% against 10.6% Share of Search.
- [LG vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-lg): 12.9% against 5.1% Share of Search.
- [Samsung vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-samsung): 10.6% against 5.1% Share of Search.

## How did search popularity change for counter depth refrigerator brands worldwide in September 2026?

- In September 2026, KitchenAid gained estimated Share of Search among counter depth refrigerator brands worldwide, from 35.3% to 38.6%.
- In September 2026, Whirlpool gained estimated Share of Search among counter depth refrigerator brands worldwide, from 31% to 32%.
- In September 2026, LG lost estimated Share of Search among counter depth refrigerator brands worldwide, from 14.9% to 12.9%.
- In September 2026, Samsung lost estimated Share of Search among counter depth refrigerator brands worldwide, from 12.2% to 10.6%.
- In September 2026, Bosch lost estimated Share of Search among counter depth refrigerator brands worldwide, from 5.9% to 5.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KitchenAid | 38.6% | 1.3M | +4.5% | KitchenAid |
| 2 | Whirlpool | 32% | 1.1M | -1.3% | Whirlpool |
| 3 | LG | 12.9% | 427K | -16.8% | LG |
| 4 | Samsung | 10.6% | 352K | -16.6% | Samsung |
| 5 | Bosch | 5.1% | 169K | -17.6% | Bosch |
| 6 | GE Profile | 0.7% | 23.1K | 0.0% | GE Profile |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 1.8M | 42.4% | 1 |
| Oct 2025 | Whirlpool | 1.3M | 29.8% | 2 |
| Oct 2025 | LG | 522K | 12.1% | 3 |
| Oct 2025 | Samsung | 452K | 10.5% | 4 |
| Oct 2025 | Bosch | 205K | 4.8% | 5 |
| Oct 2025 | GE Profile | 23.1K | 0.54% | 6 |
| Nov 2025 | KitchenAid | 3M | 56.1% | 1 |
| Nov 2025 | Whirlpool | 1.2M | 23.5% | 2 |
| Nov 2025 | LG | 445K | 8.4% | 3 |
| Nov 2025 | Samsung | 431K | 8.1% | 4 |
| Nov 2025 | Bosch | 169K | 3.2% | 5 |
| Nov 2025 | GE Profile | 34.1K | 0.64% | 6 |
| Dec 2025 | KitchenAid | 3M | 58.5% | 1 |
| Dec 2025 | Whirlpool | 1.1M | 21.5% | 2 |
| Dec 2025 | LG | 440K | 8.6% | 3 |
| Dec 2025 | Samsung | 397K | 7.7% | 4 |
| Dec 2025 | Bosch | 169K | 3.3% | 5 |
| Dec 2025 | GE Profile | 23.8K | 0.46% | 6 |
| Jan 2026 | KitchenAid | 1.8M | 43.1% | 1 |
| Jan 2026 | Whirlpool | 1.3M | 30.5% | 2 |
| Jan 2026 | LG | 522K | 12.4% | 3 |
| Jan 2026 | Samsung | 397K | 9.4% | 4 |
| Jan 2026 | Bosch | 169K | 4% | 5 |
| Jan 2026 | GE Profile | 23.5K | 0.56% | 6 |
| Feb 2026 | KitchenAid | 1.5M | 41.1% | 1 |
| Feb 2026 | Whirlpool | 1M | 29.3% | 2 |
| Feb 2026 | LG | 513K | 14.5% | 3 |
| Feb 2026 | Samsung | 377K | 10.6% | 4 |
| Feb 2026 | Bosch | 139K | 3.9% | 5 |
| Feb 2026 | GE Profile | 18.7K | 0.53% | 6 |
| Mar 2026 | KitchenAid | 1.5M | 40.2% | 1 |
| Mar 2026 | Whirlpool | 1.1M | 28.5% | 2 |
| Mar 2026 | LG | 613K | 16.3% | 3 |
| Mar 2026 | Samsung | 377K | 10% | 4 |
| Mar 2026 | Bosch | 169K | 4.5% | 5 |
| Mar 2026 | GE Profile | 18.8K | 0.5% | 6 |
| Apr 2026 | KitchenAid | 1.5M | 40.1% | 1 |
| Apr 2026 | Whirlpool | 1.2M | 33.5% | 2 |
| Apr 2026 | LG | 431K | 11.7% | 3 |
| Apr 2026 | Samsung | 352K | 9.6% | 4 |
| Apr 2026 | Bosch | 169K | 4.6% | 5 |
| Apr 2026 | GE Profile | 19K | 0.52% | 6 |
| May 2026 | KitchenAid | 1.3M | 37.3% | 1 |
| May 2026 | Whirlpool | 1.2M | 34.7% | 2 |
| May 2026 | LG | 431K | 12.4% | 3 |
| May 2026 | Samsung | 352K | 10.1% | 4 |
| May 2026 | Bosch | 169K | 4.9% | 5 |
| May 2026 | GE Profile | 19K | 0.55% | 6 |
| Jun 2026 | Whirlpool | 1.2M | 36% | 1 |
| Jun 2026 | KitchenAid | 1.2M | 34.9% | 2 |
| Jun 2026 | LG | 431K | 12.9% | 3 |
| Jun 2026 | Samsung | 352K | 10.5% | 4 |
| Jun 2026 | Bosch | 169K | 5.1% | 5 |
| Jun 2026 | GE Profile | 19.1K | 0.57% | 6 |
| Jul 2026 | Whirlpool | 1.2M | 35.6% | 1 |
| Jul 2026 | KitchenAid | 1.2M | 35.5% | 2 |
| Jul 2026 | LG | 431K | 12.4% | 3 |
| Jul 2026 | Samsung | 377K | 10.9% | 4 |
| Jul 2026 | Bosch | 169K | 4.9% | 5 |
| Jul 2026 | GE Profile | 23.2K | 0.67% | 6 |
| Aug 2026 | KitchenAid | 1.2M | 35.3% | 1 |
| Aug 2026 | Whirlpool | 1.1M | 31% | 2 |
| Aug 2026 | LG | 513K | 14.9% | 3 |
| Aug 2026 | Samsung | 422K | 12.2% | 4 |
| Aug 2026 | Bosch | 205K | 5.9% | 5 |
| Aug 2026 | GE Profile | 23.1K | 0.67% | 6 |
| Sep 2026 | KitchenAid | 1.3M | 38.6% | 1 |
| Sep 2026 | Whirlpool | 1.1M | 32% | 2 |
| Sep 2026 | LG | 427K | 12.9% | 3 |
| Sep 2026 | Samsung | 352K | 10.6% | 4 |
| Sep 2026 | Bosch | 169K | 5.1% | 5 |
| Sep 2026 | GE Profile | 23.1K | 0.7% | 6 |

## What is being compared

- **Bosch**: Measured on the search terms “bosch washer” and “bosch washing machine”, summed into one figure.
- **GE Profile**: Measured on the search terms “ge profile”, “ge profile opal” and “geprofile”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Whirlpool**: Measured on the search terms “washing machine whirlpool”, “whirlpool”, “whirlpool washer” and “whirlpool washing machine”, summed into one figure.

- [Bosch](/demand/global-en/brands/bosch)
- [GE Profile](/demand/global-en/brands/ge-profile)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [LG](/demand/global-en/brands/lg)
- [Samsung](/demand/global-en/brands/samsung)
- [Whirlpool](/demand/global-en/brands/whirlpool)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among counter depth refrigerator brands worldwide?

In September 2026, KitchenAid was the most searched among counter depth refrigerator brands worldwide, with an estimated 1.3M branded searches and 38.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Counter depth refrigerator brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/counter-depth-refrigerator-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/counter-depth-refrigerator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.