--- title: "Cordless straightener brands: Which are searched most?" description: "Compare the cordless straightener brands people buy. Share of Search among Dyson, BaByliss and GHD, the cordless straightener brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cordless-straightener-brands" publisher: "Brandwave" --- # Cordless straightener brands: Which are searched most? Compare the cordless straightener brands people buy. Share of Search among Dyson, BaByliss and GHD, the cordless straightener brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cordless straightener brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dyson, 89% ## Which brand is most popular in search among cordless straightener brands worldwide? - In September 2026, Dyson was the most searched among cordless straightener brands worldwide, with an estimated 5M branded searches and 89% estimated Share of Search within this set. - BaByliss is in 2nd place, 78 percentage points behind at 11% Share of Search. - Across the 12 months ending September 2026, Dyson’s estimated Share of Search among cordless straightener brands worldwide peaked at 89.2% in November 2025 and was lowest at 84.6% in July 2026. - Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among cordless straightener brands worldwide peaked at 15.3% in July 2026 and was lowest at 10.8% in November 2025. - Across the 12 months ending September 2026, Dyson, BaByliss and GHD held steady: their estimated Share of Search among cordless straightener brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dyson vs BaByliss: compare search popularity](/demand/global-en/compare/babyliss-vs-dyson): 89% against 11% Share of Search. ## How did search popularity change for cordless straightener brands worldwide in September 2026? - In September 2026, Dyson gained estimated Share of Search among cordless straightener brands worldwide, from 86.9% to 89%. - In September 2026, BaByliss lost estimated Share of Search among cordless straightener brands worldwide, from 13% to 11%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dyson | 89% | 5M | +22.2% | Dyson | | 2 | BaByliss | 11% | 616K | +1.0% | BaByliss | | 3 | GHD | 0.08% | 4.4K | 0.0% | GHD | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dyson | 5M | 89.1% | 1 | | Oct 2025 | BaByliss | 610K | 10.9% | 2 | | Oct 2025 | GHD | 4.4K | 0.08% | 3 | | Nov 2025 | Dyson | 7.5M | 89.2% | 1 | | Nov 2025 | BaByliss | 906K | 10.8% | 2 | | Nov 2025 | GHD | 4.4K | 0.05% | 3 | | Dec 2025 | Dyson | 6.1M | 87% | 1 | | Dec 2025 | BaByliss | 913K | 13% | 2 | | Dec 2025 | GHD | 3.6K | 0.05% | 3 | | Jan 2026 | Dyson | 5M | 89% | 1 | | Jan 2026 | BaByliss | 616K | 11% | 2 | | Jan 2026 | GHD | 4.4K | 0.08% | 3 | | Feb 2026 | Dyson | 4.1M | 88.9% | 1 | | Feb 2026 | BaByliss | 504K | 11% | 2 | | Feb 2026 | GHD | 4.4K | 0.1% | 3 | | Mar 2026 | Dyson | 4.1M | 86.9% | 1 | | Mar 2026 | BaByliss | 610K | 13% | 2 | | Mar 2026 | GHD | 4.4K | 0.09% | 3 | | Apr 2026 | Dyson | 4.1M | 87% | 1 | | Apr 2026 | BaByliss | 604K | 12.9% | 2 | | Apr 2026 | GHD | 4.4K | 0.09% | 3 | | May 2026 | Dyson | 4.1M | 87% | 1 | | May 2026 | BaByliss | 604K | 12.9% | 2 | | May 2026 | GHD | 4.4K | 0.09% | 3 | | Jun 2026 | Dyson | 4.1M | 87.1% | 1 | | Jun 2026 | BaByliss | 599K | 12.8% | 2 | | Jun 2026 | GHD | 4.4K | 0.09% | 3 | | Jul 2026 | Dyson | 3.4M | 84.6% | 1 | | Jul 2026 | BaByliss | 604K | 15.3% | 2 | | Jul 2026 | GHD | 3.6K | 0.09% | 3 | | Aug 2026 | Dyson | 4.1M | 86.9% | 1 | | Aug 2026 | BaByliss | 610K | 13% | 2 | | Aug 2026 | GHD | 4.4K | 0.09% | 3 | | Sep 2026 | Dyson | 5M | 89% | 1 | | Sep 2026 | BaByliss | 616K | 11% | 2 | | Sep 2026 | GHD | 4.4K | 0.08% | 3 | ## What is being compared - **BaByliss**: Measured on the search terms “babyliss”, “babyliss hair dryer” and “babyliss shaver”, summed into one figure. - **Dyson**: Measured on the search term “dyson”. - **GHD**: Measured on the search term “ghd engineering”. - [BaByliss](/demand/global-en/brands/babyliss) - [Dyson](/demand/global-en/brands/dyson) - [GHD](/demand/global-en/brands/ghd) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cordless straightener brands worldwide? In September 2026, Dyson was the most searched among cordless straightener brands worldwide, with an estimated 5M branded searches and 89% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cordless straightener brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cordless-straightener-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cordless-straightener-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.