--- title: "Dometic vs Igloo: Which is searched more?" description: "Is Dometic or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cooler-box-brands/compare/dometic-vs-igloo" publisher: "Brandwave" --- # Dometic vs Igloo: Which is searched more? Is Dometic or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dometic and Igloo - **Competitive set**: Cooler box brands - **Market**: Global - **Month measured**: Sep 2026 - **Dometic Share of Search**: 7.2% - **Igloo Share of Search**: 9.1% ## Is Dometic or Igloo more popular in search? - In September 2026, Igloo had more branded searches than Dometic among cooler box brands worldwide. Igloo had about 147,000 branded searches, while Dometic had 116,000. Igloo made up 9.1% of all cooler box brand searches we track, and Dometic accounted for 7.2%. - The lead changed hands 3 times in the 12 months ending September 2026: Igloo took it in December 2025, Dometic took it in January 2026, Igloo took it in March 2026. - Across the 12 months ending September 2026, Dometic’s share of searches among cooler box brands worldwide moved from 7.5% to 7.2%, and its estimated monthly branded searches moved from 115K to 116K. - Across the 12 months ending September 2026, Igloo’s share of searches among cooler box brands worldwide moved from 6.4% to 9.1%, and its estimated monthly branded searches moved from 98.7K to 147K. ## Top cooler box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Igloo appeared in all five answers. Dometic did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Igloo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler box brands - Asked ChatGPT "Which cooler box brand should I buy?": 1. RTIC, 2. Coleman, 3. YETI, 4. Igloo - Asked ChatGPT "What are the best cooler box brands?": 1. YETI, 2. RTIC, 3. Coleman, 4. Igloo, 5. Pelican, 6. Engel - Asked ChatGPT "What's the best cooler box brand for camping and travel?": 1. YETI, 2. Coleman, 3. RTIC, 4. Engel, 5. Igloo - Searched Google, AI Overview "best cooler box": 1. RTIC, 2. Coleman, 3. Engel, 4. Igloo - Searched Google, AI Overview "insulated cooler box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: Esky, Dometic and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cooler box brands worldwide in September 2026? - In September 2026, Engel overtook Igloo to rank 5th among cooler box brands worldwide, with 9.3% of the searches. - Dometic’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 6.5% to 7.2% in September 2026. - Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026. ## Month by month | Month | Dometic estimated searches | Dometic Share of Search | Dometic rank | Igloo estimated searches | Igloo Share of Search | Igloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 115K | 7.5% | 6 | 98.7K | 6.4% | 7 | | Nov 2025 | 98.6K | 5.9% | 6 | 80.7K | 4.8% | 7 | | Dec 2025 | 81.5K | 4.6% | 7 | 81.6K | 4.6% | 6 | | Jan 2026 | 99.1K | 6.5% | 6 | 66.7K | 4.4% | 7 | | Feb 2026 | 94.5K | 6.7% | 6 | 66.9K | 4.7% | 7 | | Mar 2026 | 116K | 6.8% | 7 | 122K | 7.2% | 6 | | Apr 2026 | 116K | 6.7% | 7 | 212K | 12.3% | 5 | | May 2026 | 142K | 7% | 7 | 218K | 10.7% | 5 | | Jun 2026 | 143K | 6.5% | 7 | 222K | 10% | 5 | | Jul 2026 | 150K | 6.6% | 6 | 224K | 9.9% | 5 | | Aug 2026 | 143K | 6.9% | 7 | 184K | 8.9% | 5 | | Sep 2026 | 116K | 7.2% | 7 | 147K | 9.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Dometic’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dometic**: Measured on the search terms “dometic”, “dometic cfx” and “dometic fridge”, summed into one figure. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - [Dometic profile](/demand/global-en/brands/dometic) - [Igloo profile](/demand/global-en/brands/igloo) - [All cooler box brands worldwide](/demand/global-en/categories/cooler-box-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dometic or Igloo more popular in search? In September 2026, Igloo had more branded searches than Dometic among cooler box brands worldwide. Igloo had about 147,000 branded searches, while Dometic had 116,000. Igloo made up 9.1% of all cooler box brand searches we track, and Dometic accounted for 7.2%. ## Cite this page Brandwave. "Dometic vs Igloo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cooler-box-brands/compare/dometic-vs-igloo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cooler-box-brands/compare/dometic-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.