--- title: "Coleman vs Igloo: Which is searched more?" description: "Is Coleman or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cooler-box-brands/compare/coleman-vs-igloo" publisher: "Brandwave" --- # Coleman vs Igloo: Which is searched more? Is Coleman or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and Igloo - **Competitive set**: Cooler box brands - **Market**: Global - **Month measured**: Sep 2026 - **Coleman Share of Search**: 12.5% - **Igloo Share of Search**: 9.1% ## Is Coleman or Igloo more popular in search? - In September 2026, Coleman had more branded searches than Igloo among cooler box brands worldwide. Coleman had about 201,000 branded searches, while Igloo had 147,000. Coleman made up 12.5% of all cooler box brand searches we track, and Igloo accounted for 9.1%. - Coleman was ahead of Igloo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among cooler box brands worldwide moved from 16% to 12.5%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Igloo’s share of searches among cooler box brands worldwide moved from 6.4% to 9.1%, and its estimated monthly branded searches moved from 98.7K to 147K. ## Top cooler box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Coleman and Igloo showed up in all five answers. Coleman was listed before Igloo in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Igloo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler box brands - Asked ChatGPT "Which cooler box brand should I buy?": 1. RTIC, 2. Coleman, 3. YETI, 4. Igloo - Asked ChatGPT "What are the best cooler box brands?": 1. YETI, 2. RTIC, 3. Coleman, 4. Igloo, 5. Pelican, 6. Engel - Asked ChatGPT "What's the best cooler box brand for camping and travel?": 1. YETI, 2. Coleman, 3. RTIC, 4. Engel, 5. Igloo - Searched Google, AI Overview "best cooler box": 1. RTIC, 2. Coleman, 3. Engel, 4. Igloo - Searched Google, AI Overview "insulated cooler box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: Esky, Dometic and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cooler box brands worldwide in September 2026? - In September 2026, Engel overtook Igloo to rank 5th among cooler box brands worldwide, with 9.3% of the searches. - In September 2026, Coleman gained share of searches among cooler box brands worldwide, from 12% to 12.5%. - Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Igloo estimated searches | Igloo Share of Search | Igloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 16% | 3 | 98.7K | 6.4% | 7 | | Nov 2025 | 246K | 14.7% | 4 | 80.7K | 4.8% | 7 | | Dec 2025 | 246K | 13.9% | 4 | 81.6K | 4.6% | 6 | | Jan 2026 | 246K | 16.1% | 2 | 66.7K | 4.4% | 7 | | Feb 2026 | 201K | 14.2% | 3 | 66.9K | 4.7% | 7 | | Mar 2026 | 246K | 14.5% | 3 | 122K | 7.2% | 6 | | Apr 2026 | 246K | 14.3% | 3 | 212K | 12.3% | 5 | | May 2026 | 246K | 12.1% | 4 | 218K | 10.7% | 5 | | Jun 2026 | 246K | 11.1% | 4 | 222K | 10% | 5 | | Jul 2026 | 246K | 10.9% | 4 | 224K | 9.9% | 5 | | Aug 2026 | 246K | 12% | 4 | 184K | 8.9% | 5 | | Sep 2026 | 201K | 12.5% | 4 | 147K | 9.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search term “coleman”. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - [Coleman profile](/demand/global-en/brands/coleman) - [Igloo profile](/demand/global-en/brands/igloo) - [All cooler box brands worldwide](/demand/global-en/categories/cooler-box-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or Igloo more popular in search? In September 2026, Coleman had more branded searches than Igloo among cooler box brands worldwide. Coleman had about 201,000 branded searches, while Igloo had 147,000. Coleman made up 12.5% of all cooler box brand searches we track, and Igloo accounted for 9.1%. ## Cite this page Brandwave. "Coleman vs Igloo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cooler-box-brands/compare/coleman-vs-igloo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cooler-box-brands/compare/coleman-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.